Ryan Tech Tools EWBC 2012

New Tools and
Old Favorites

Saturday, November 10, 12

#1 question

How do I keep up
with all this stuff?


The world has changed
• We’re more mobile
• We don’t need boxes in our ofﬁces
• We don’t need to fax
• We don’t need to rely on local


Let’s focus
• Security and Back up
• Websites, blogs and branding
• Email and communications
• Social Management
• Mobile
• Organization


Wine?
• Vintank
• Wine-searcher
• AVIN
• Purple pages
• Adegga
• Forums?


Adegga/AVIN


Able Grape
Still the best


Cellartracker
Still the largest


I’m bored.


Ok, moving on


Ignorance is not
endearing


Tips to do this better
• Learn some CSS www.w3schools.com/css

• Learn Basic HTML www.w3schools.com/html

• Hire an expert - Ask me if the price is fair

• Pay for premium - It’s worth it


Security and Backup


Backup
50$ - 1 year

59$ - 1 year

9.99$ - 100gb/month

4.99$ - 100gb/month


Security

preyproject.com

lastpass.com
keepass.info


Websites, Blogs
and Branding


Blogger
+ Easy to set up
+ Quick to publish
+ Stable
- Cannot Redirect
- Personal opinion: bad choice


Wordpress.com
+ Simple to set up
+ Customizable
+ Fully exportable
+ Great permium options
- Takes time to learn


Wordpress.org
+ Highly customizable
+ Very extensible
- You could use a bit of
geek in your DNA
- Not hosted €€€
- Can handle VERY large
sites and publications


Posterous
- Dying?


Tumblr
+ Great to aggregate
+ Super easy
+ Free
+ Fast
+ Great mobile tools


Squarespace
+ Super easy to design
+ Full website capabilities
+ Extensible and exportable
+ New version is VERY
powerful
- Costs money(VERY
affordable)
Use discount code: Twit11


about.me
about.me/ryanopaz
Bought by AOL


Dooid.com
Highly customizable
Sharp design
Custom URL’s
A bit expensive
dooid.me/ryanopaz


Glos.si/ryanopaz


rebelmouse.com/ryanopaz


Others
zerply.com/ryanopaz
ﬂavors.me/ryanopaz
www.twylah.com/ryanopaz


Bottom Line:
You need a web presence.


First.


What to remember
• Keep it short and simple

• Go for the dot com

• Be unique!

• Spelling is less important than mnemonics

• Going big? Get: .org .net .co.uk etc....

• I don’t care about .wine should you?


Finally, what should
it cost?


One idea
Time Period Expected Cost
1995 - 1997 $7500 to $12,000
1998 - 2000 $6,000 to $10,000
2000 - 2004 $2,500 to $4,500
2004 - 2009 $2,000 to $7,500
2010 - 2012 $2,500 to $8,500


Not a perfect science
A blog or basic website: 1000€ is a fair price
A website for a winery: 2000€ - 5000€ is pretty good
A complex retail site: 5-10,000€ is a starting point
A simple identity page: 500€
Graphics cost money
Custom layouts and graphics add a lot
Photos cost money: DO NOT STEAL


Email and
Communications


Email

• Gmail
• Outlook.com
• Twitter?
• Facebook


Google Apps for your Domain

• Free and Premium (50$/year per user)
• FULL control
• Full suite of apps, addons, storage increase
• Unlimited emails
• Catch all emails
• User management
• Secure


Newsletters
Campaign monitor - Great service

Mail Chimp - Robust

Tiny letter - Love this for you little guys


Skype/Google Talk
• Seriously do i need to still bring this up?
• FREE
• Paid options(WIFI)
• Skypetiquette - Chat before you call!
• Business options


CRM - Customer
Relationship Management

• Hubspot - Expensive and robust
• Nimble - Cheap and SOCIAL
• Vintank - Wineries, why not


Nimble
• Email, Twitter, Facebook,
Linked in and more
• Affordable
• Can function as your inbox
• Updated regularly
• Soon to be more than just
“General”
• Free trial -bit.ly/nimbleEWBC


Rapportive


Pay for CRM


Social Management


Where do we need to be?
• Twitter
• Facebook
• Linkedin
• Google Plus
• App.net?


Hootsuite
• Twitter, Facebook, Google
+, Pages, Foursquare,
RSS, and more
• Premium: For teams, for
events
• Columns help track
subjects
• Great mobile app


Tweetdeck
• Beginners version of
hootsuite
• Great for individuals
• Owned by Twitter, so won’t
be going away
• Multiplatform


Others?


Save money, save hassle, ﬁnd what you need


Mobile


Android vs. iPhone


• Track ﬂights
• Deals on hotels
• Notify you of time changes
• Notify you of issues
• Easy as forwarding an email


• Save images and search text
• Mobile friendly awesome
• HUGE capacity
• Audio to text
• New editing of notes
• Next version is the best yet


• Not just for food
• Locate, list, remember
• Great for wine tastings
• tied into socil
• Output is clean and concise


Free texts, images, videos, favicons

‘nuff said.


Others


Randomness
Get ready for a lot of stuff...


Aviary Suite

Free. Online. Better every day.


The Gimp


Evernote

• Indispensable - Note taking,
organization, remebering


• Mac and Windows
• Storyboarding
• Outlining
• if you are a writer, this is your tool


Memstash


Jumpshare.com
• 2 weeks
• 200+ ﬁle types
• drap and drop


Ge.tt


Fiverr.com


Ifttt.com


Google reader


feedmyinbox.com


Bufferapp


Bundlr


Bundlr

bundlr.com/b/ewbc-2012-izmir-turkey


Eventiﬁer

http://eventiﬁer.co/event/dwcc12/


What else? ... lots!

ryan@vrazon.com - for hire


Ryan Tech Tools EWBC 2012

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