2. Introduction
• Political ad campaigns are changing
• Bandwagon of social media
• Future of political ad campaigns.
3. History of Political
Advertising
• Printing Press and printed ads
• Cameras and photographs
• Radio, election of 1924
• Television and commercials
• Nixon/Kennedy debates
4.
5. Social Media and Politics
• ¾ of US adults are internet users and 70% of them
use social networking sites
• Facebook, Myspace, Twitter and YouTube
• Boosting transparency, credibility and popularity
among the masses
• Cheap
• Direct connection with voters
6. Increase in Voter Turnout
• 2% increase in voters 18-24 in 2008 election
• Pew Internet Research results
7. Inexpensive
• Obama’s internet spending in 2008 compared
to McCain’s
• $16 Million vs $3.6 Million and votes received
• Obama spent roughly $310 million total
around 5 % went to online ads.
• Free Usage
8. Social Networking Sites
• Facebook, YouTube and Twitter
• Personal Pages or Fan Pages
• Rep. Justin Amash
• Voter feedback
• Personal connection
9. Conclusion
• 2012 election
• Obama’s raised ½ a billion dollars in 2008 in online
donations alone
• Strong marketing tool and cheap
• Voter’s direct connection with candidate.
• Social media is the future of advertising and
marketing for politicians
