6. Mood board choices breakdown
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There are some definite and apparent themes running through my ideas and
mood board one of which is the imagery that I am considering using. All of the
images involve a well known sports star which can often be seen as an
inspirational figure for people and make people want to emulate them. If these
people are used to endorse the IRN-BRU 32 product then people who are fans of
that person will be more inclined to buy the product therefore increasing sales and
awareness of the product. The IRN-BRU colour scheme is even included in a couple
of the basketball images with the players wearing orange and blue.
I have chosen to use the colours blue, silver and orange because they are the
colours that are used for the majority of the IRN-BRU products and are instantly
recognizable as being part of that company, although a change in colour scheme
could improve sales by doing something new it might also hurt sales so it’s best to
keep it the same.
7. •
I have chosen the fonts that I have because they are easy to read and will be
perfect to advertize the IRN-BRU name and would make it stand out. I think also
they would be useful for poster advertisements and magazine layouts if there isn’t
large amounts of text on there, however if there is a large body of text maybe a
more legible font should be chosen for this to avoid overwhelming the page with
blocks of text that seem to merge into one.
