2. About Me
Seattle + Bellevue
Biz Dev / Marketing / Mobile Strategy @ Übermind
Gadget-obsessed
Apple Fanboy, Does Not Hate Microsoft
Celebrates Simple HTML Edits = Techie, Not Technical
4. U.S. Mobile Overview
234M age +13 are mobile subscribers
45.4M own smartphones (21% increase from Nov. 09)
RIM: 42.1% (1.3)
Apple: 25.4% (-.01)
MSFT: 15.1% (-4.0)
Google: 9.0% (5.2)
Palm: 5.4% (-1.8)
Courtesy of ComScore
5. What Are We Doing?
Sent Text Message: 64.0% (1.9)
Used Browser: 29.4% (2.4)
Used Downloaded Apps: 27.5% (1.8)
Played Games: 21.9% (0.5)
Accessed Social Networking Site / Blog: 18.0% (2.9)
Listened to Music: 13.1% (1.3)
Courtesy of ComScore
6. Web traffic from mobile
devices accounts for...
< 1.0%
...of total global web traffic.
Courtesy of Quantcast
9. The best...
(camera, book, bank, news, etc.)
...is the one that’s with you.
10. The “with you” factor of our
smartphones makes sacrificing
screen size, speed, etc....
Well, less of a sacrifice.
11. Mobile Is...
Always With You
Always Mostly Connected
All About Powerful “User Experience”
Desktop – all about powerful “search”
Engaging (Location-based, Accelerometer, etc.)
New Ad Opportunities & Interaction Models
Desktop – we’re proficient at filtering web ads