Between 2006 and 2008 I was Domain Manager for Domain Play at the Technical University in Eindhoven. This domain, one of the four domains in the Bachelor's phase (health, home, work and play), used to be called Domain Entertainment. I set up a new programme and, together with the team of lecturer-coaches, I developed a series of new projects, workshops and lectures. The faculty board allowed me to rename the Domain and redefine the thematical point of departure. This lecture was one of three presentations meant to elucidate my ideas and curricular strategy. This lecture was the first of a series of four, given in September 2006.

1. TU/e > ID
Entertainment > Play
Sunday, June 21, 2009

2. Entertainment is an event, performance, or activity designed to give pleasure to an
audience (although, for example, in the case of a computer game the "audience" may
be only one person). Recreation, play, reading, and art appreciation are not generally
regarded as entertainment but rather as recreation because entertainment generally
requires the supplier of the performance to be visible to the viewer, with the
exception of computer games.
Play is amusing interaction with people, animals, or toys, often in the context of
learning or recreation. Some play has clearly defined goals and is called a game,
some play has no such goal and is unrestrained.As a theoretical concept, play is
notoriously difficult to tightly define. Rather than having a single meaning, play is
best seen as descriptive of a range of activities that can be ascribed to both humans
and non-humans.
(source: Wikipedia)
Sunday, June 21, 2009

3. Sunday, June 21, 2009

4. Sunday, June 21, 2009

5. < Health Work >
Domain Entertainment > Play
Antoine Adamowicz - Wouter Baars - Emilia Barakova - Tilde Bekker - Tristan Frencken -
Marc Geilen - Ann de Gersem - Heleen van Heel -Maxine Kennedy - Rob van Kranenborg -
Hans Leeuw - Bert Lonsain - Joris Maas - Dirk van den Mortel - David Morgan -
Matthias Rauterberg - Ronald van Tienhoven (dm) - Ellen Ras - Monique Segers (pm) -
Christoph Seyferth - Peter Verbeek
Sunday, June 21, 2009

6. Sunday, June 21, 2009

7. If
We learn best by playing,
Then
We need lifelong kindergarten.
Sunday, June 21, 2009

8. The Boundaries between Education, Work
and Play will increasingly vanish.
This will have a profound effect on man’s
physical and mental well-being.
Sunday, June 21, 2009

9. Sunday, June 21, 2009

10. What kinds of Play are
emerging from hybrids of
old and new media?
Sunday, June 21, 2009

11. What is the true connotation of interactivity
in the 21st century?
Can we intensify interactivity by means of
the intelligent products we intend to design?
Will we be able to stretch its meaning
towards enhanced and intensified ways
of social and cultural exchange?
Sunday, June 21, 2009

12. How can we design play
Into tomorrow’s learning?
Sunday, June 21, 2009

13. Nintendo, id Software, Lego, and several other
cutting-edge entertainment (>play) companies
are increasingly asking for active participants,
not for consumers. More and more there will
be an ongoing input and output, made possible
with open platforms, open code, and flexible
protocols. The product’s history will become
the history of exchange between developer and
user. In fact, the user will become a developer.
Sunday, June 21, 2009

14. A Question, B Mantra:...
Sunday, June 21, 2009

15. What kind of intelligent system will
prove to be a true companion and friend?
Sunday, June 21, 2009

16. What kind of intelligent system will
prove to be a true companion and friend?
Sunday, June 21, 2009

17. What kind of intelligent system will
prove to be a true companion and friend?
Sunday, June 21, 2009

18. Project: Design a Friend.
Internalize the task,
Internalize the product,
because you should want
to live with it.
Sunday, June 21, 2009

19. If/Then also refers to the need to customize
a given product or set of rules. Can a product
be the true extension of one’s specific needs
and wishes? Does intelligence lie in the eye
of the active, discerning and critical beholder?
Sunday, June 21, 2009