LinkedIn offers several content products for publishers: LinkedIn Today with Channels for distributing news and insights across devices; Pulse, the leading news reader and content platform; and SlideShare, the world's largest community for sharing professional content. Publishers benefit from increased distribution, traffic, and exposure to LinkedIn's large professional audience. Strategies include using the InShare plugin and Share API to integrate LinkedIn sharing into websites and apps.
2. “Why LinkedIn is a Sleeping Giant of
Publishing…”
- Digiday 2/18/13
http://bit.ly/WR7u82
“The trend among social networks to produce
original content often ends badly … other big
services, from Facebook to YouTube, are going
wrong – or, in the case of LinkedIn, going right…”
- paidContent 4/27/13
http://bit.ly/162c3RR
3. LinkedIn Content Properties
LinkedIn Today
with Channels
SlideSharePulse
The news and insights
professionals need to
be more informed
Leading news reader
and mobile content
distribution platform
The world‟s largest
community for sharing
professional content
1 2
3
4. Table of Contents
I. Overview of LinkedIn company and audience
II. Overview of LinkedIn content products
III. LinkedIn Today / Channels
IV. Pulse
V. SlideShare
VI. Resources
5. **
*19
170M+
Unique monthly visitors
Languages
11.1B
Page views per month
200
Countries
Use LinkedIn 5X more to
discover professional
content and insights than
use our job properties (2)
Are 2X more likely to
trust information from
LinkedIn than from
competitors (1)
Follow companies
and publishers for
professional
insights
Our members:
Connect your brand to our audience
We’ve got the world’s largest network of high-quality, engaged professionals who crave
content and insights
225+ MILLION
REGISTERED MEMBERS
Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, September 2012
6. 6
Identity & Network
Leverage signals from members’
identity, behavior and network to
personalize discovery
+
Content
Procure professional content
from the most relevant sources
globally
Insights
Deliver the right content at the
right time to the right professionals
Everywhere
Across every device and platform that our members use
Vision: The Definitive Professional Publishing Platform
Professionals contribute to the body of business knowledge via
publishing, commenting, curating and sharing
7. We want to be the definitive professional publishing
platform where professionals can:
Updates, comments, presentation
s
Influencers, Groups, news,
Company Pages
Share, like, commen
t
8. How Content Appears on all LinkedIn Properties
Across all
devices & platforms…
Homepage News Module Today / Channels Groups
Top Headline Emails
Pulse
Network Update Stream
Profile Pages
Company Pages
SlideShare
10. Value to Publishers
Increased content distribution
Referral traffic
Exposure and brand awareness amongst LinkedIn‟s high quality
audience
Access to unique data and insights via plugins and APIs
LinkedIn offers content publishing partners a host of benefits
12. The refreshed LinkedIn Today with Channels makes
it easier for members to
Discover and Share
professional news and insights.
Launched May 2013
13. Channels on LinkedIn Today
• Broad topic areas cover multiple
industries and professional sectors
• Surface LinkedIn Influencer content
and news articles from strategic
publishing partners shared via the
InShare plugin, as well as
SlideShare presentations
• Follow a Channel see updates
in the Homepage
• Channels tab on new LinkedIn
Today page:
http://lnkd.in/channels
14. LinkedIn Share Tools - InShare plugin and Share API
http://linkedin.com/publishers
1 2
16. Sharing interface – desktop web (via InShare plugin)
Article can be
shared as a
status update
Or shared
directly with
connections
Or shared with a
group
19. In October 2012, LinkedIn
was the #1 high-quality
traffic source for Business
Insider, with longer visit
duration than any other site.
Julie Hansen
President/COO, Business Insider
Example: LinkedIn Share on Business Insider
http://www.digiday.com/publishers/busines
s-insiders-linkedin-strategy/
21. LinkedIn is driving traffic and engagement for publishers
Mike Rodov,
Director of BD
Seeking Alpha
MG Siegler
TechCrunch
“LinkedIn users have very
high page views per visit
compared to our other
distribution partners”
“Yes, LinkedIn, the
professional social
network ... is now by far
our 2nd biggest referrer of
social traffic.”
Bruce Upbin, Managing Director, Forbes: "LinkedIn, man. Big
wet smack to you. You are a traffic driver par excellence."
Andrew Lipsman, VP Industry Analytics, comScore: “the trend
you‟re honing in on, and that I see, too, is a lot more „InSharing‟ going
on now, which I think has to do with LinkedIn‟s effort to turn its network
into less of a utility and more of a content site.”
22. LinkedIn is driving traffic and engagement for publishers
In October 2012, LinkedIn was
the #1 high-quality traffic
source for Business
Insider, with longer visit
duration than any other source.
Liz Heron
Editor, Emerging Media
Wall Street Journal
“Since the launch of LinkedIn
Today, Mashable has seen
growth in both visitors and
engagement from the LinkedIn
community."
“CNET has seen extraordinary
increases in LinkedIn traffic --
up to a tenfold increase! And
these users visit our site more
frequently than our site avg."
Meghan Peters
Community Manager
Mashable
Mark Kaufman
Former AVP Audience Dev
CNET
“Traffic from LinkedIn to BBC
News jumps tenfold
in six months.”
Sarah Marshall
Journalism.co.uk
23. LinkedIn Share drives high click-backs to publishers
For every article a user "shares" with her network, LinkedIn drives an average
of 1.5 clicks back to the publisher. "That is better than the average across
all of our networks, of about 1.1 clicks, and is about as effective as
Twitter.” Greg Cypes – Director of Product, AddThis
“Linkedin Share is disproportionately powerful given the size of the network
because "people care much more about what they're sharing [on Linkedin],"
Cypes says. You can share all kinds of random nonsense on Facebook and
Twitter -- and no one cares, or remembers. On LinkedIn, however, your future
bosses and employees are watching. People think before they share.”
Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social MediaSource
Source Social Media Smackdown: LinkedIn vs. Twitter
Roughly speaking LinkedIn shares generate 4 – 5 x more traffic to my
Inc.com articles than tweets, Facebook likes and Google +1s combined.
25. Worlds largest professional network
on the internet
Leading news reader and mobile
content distribution platform
Helping you discover and share
professional knowledge from
anywhere, on any device
27. • Join over 750 of the world‟s leading publishers and
expand your audience on Pulse. Our content catalog
features a diverse range of interest
categories, allowing users to easily discover your
content and publishers to grow their readership.
• We‟re actively looking for partnerships with publishers
of all sizes, so submit your site to Pulse now
How Publishers Can Leverage Pulse
33. Leverage the power of two unique platforms
Discover people through content and content through people
• Binding LinkedIn and SlideShare accounts
unlocks distribution potential
• (1) Alert your LinkedIn network when you
upload and share content on SlideShare
• (2) Add SlideShare content to your
LinkedIn profile
1
2
34. Countries
Resources
Share button code for web and mobile:
https://developer.linkedin.com/publishers
Add LinkedIn share into your app:
1) https://developer.linkedin.com/documents/share-api
2) https://developer.linkedin.com/documents/authentication
LinkedIn Today / Channels
Pulse
SlideShare
Set up a Company Page to attract and engage followers:
http://marketing.linkedin.com/company-pages/
Additional questions? E-mail publisher@linkedin.com or if you
would like more information about our API / plugin toolkit
Additional questions? E-mail content@pulse.me if you do not
find the information you need in this document
Additional questions? E-mail editor@slideshare.com if you do not
find the information you need in this document
Publisher submission FAQ
http://blog.pulse.me/pubfaqSubmit your site to Pulse here
SlideShare 101 http://www.slideshare.net/about