SlideShare uma empresa Scribd logo
1 de 22
Baixar para ler offline
Riku Vassinen
TBWADIEGO
 8.5.2009
                 DIEGO
DIEGO
DIEGO
DIEGO
RECORD INDUSTRY


                  DIEGO
RECORD INDUSTRY=
BACKGROUND NOISE +
    MERCHANDISE




                     DIEGO
NO VALUE IN OWNING MUSIC




                           DIEGO
PLENTY OF ROOM IN GRAVEYARD




                              DIEGO
LUXURY




                     EXPLOIT
  MICRO
             360     THE FAN
PAYMENTS
                       BASE




           BRANDED
            MUSIC
                               DIEGO
IS IT TOO LATE TO
RENEW YOUR BUSINESS MODEL?




                             DIEGO
MUSIC MEDIA

              DIEGO
OPINION LEADERS BEFORE




                         DIEGO
OPINION LEADERS NOW




                      DIEGO
ARE YOU ABLE TO
TARGET FRAGMENTED TOUCH POINTS?




                                  DIEGO
ARTISTS

          DIEGO
THE ABUNDANCE OF INTERESTING MUSIC




                                     DIEGO
DO IT (ALL) YOURSELF




                       DIEGO
FORGET HANOI ROCKS




                     DIEGO
ARE YOU ABLE TO
BE YOUR OWN MEDIA?




                     DIEGO
DIEGO
RECORD INDUSTRY:
  RENEW YOUR BUSINESS MODEL


          MUSIC MEDIA:
TARGET FRAGMENTED TOUCH POINTS


            ARTISTS:
      BE YOUR OWN MEDIA




                                 DIEGO
http://www.dailydiego.fi

Mais conteúdo relacionado

Mais de Riku Vassinen

Mais de Riku Vassinen (9)

Five ways to succeed in Facebook (that they do not tell you in social media s...
Five ways to succeed in Facebook (that they do not tell you in social media s...Five ways to succeed in Facebook (that they do not tell you in social media s...
Five ways to succeed in Facebook (that they do not tell you in social media s...
 
Truth & Top-of-Mind
Truth & Top-of-MindTruth & Top-of-Mind
Truth & Top-of-Mind
 
Mitä sosiaalisessa mediassa tapahtuu 2011?
Mitä sosiaalisessa mediassa tapahtuu 2011?Mitä sosiaalisessa mediassa tapahtuu 2011?
Mitä sosiaalisessa mediassa tapahtuu 2011?
 
What is social media really about ?
What is social media really about ?What is social media really about ?
What is social media really about ?
 
10 Blog Commandments
10 Blog Commandments10 Blog Commandments
10 Blog Commandments
 
Digitaalinen jalanjälki: Tulevaisuuden yritys
Digitaalinen jalanjälki: Tulevaisuuden yritysDigitaalinen jalanjälki: Tulevaisuuden yritys
Digitaalinen jalanjälki: Tulevaisuuden yritys
 
Diego Digital Arts #3: Facebook Connect toiminnassa
Diego Digital Arts #3: Facebook Connect toiminnassaDiego Digital Arts #3: Facebook Connect toiminnassa
Diego Digital Arts #3: Facebook Connect toiminnassa
 
Diego Digital Arts #1: Sisältömarkkinointi
Diego Digital Arts #1: SisältömarkkinointiDiego Digital Arts #1: Sisältömarkkinointi
Diego Digital Arts #1: Sisältömarkkinointi
 
Sosiaalisen median mittarit
Sosiaalisen median mittaritSosiaalisen median mittarit
Sosiaalisen median mittarit
 

Power To The The People