Key note Social Media power users event. Utrecht, The Netherlands. October 2011.

2. RONALD VAN DEN HOFF
#SOCIETY30

3. Before
1850
ERA OF INDUSTRIAL REVOLUTION
1850
-
2020
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
After
2020

4. €
REGENTS –
QUANGO’S
FINANCIALS
GOVERNMENT &
POLITICIANS
PRODUCERS

7. ZOMB
I E
BLOOPERS

8. ZOMB
I E
BLOOPERS

9. “WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.
Peter Sloterdijk, German Philosopher.

11. Organizations
Communication
1.0 2.0 3.0
Stakeholders
Source: Marco Derksen, Marketingfacts

12. 1.0 2.0 3.0
MASS CO-CREATION COLLABORATIVE
CUSTOMIZATION PRO-SUMPTION
BLUE OCEAN STRATEGY DART MODEL. THE NEW HOUSE OF INNOVATION
Social structure of the firm
ELIMINATE RAISE
DIALOGUE ACCESS N=1 Flexible and R=G
personal resilient global acces to
cocreated business Resources
experiences processes & talent
RISK
REDUCE CREATE TRANSPARANCY
BENEFITS Technicalarchitecture of the firm
DEVELLOPMENT

13. INTERDEPENDENT ECONOMY
connectivity
sustainability
reciprocity
PROSUMER
PRODUCER
PROSUMER
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCING
COLLABORATIVE
PROSUMPTION
GOVERNMENT
REGENTS

14. TRANSFORMATION
S I G N A L S

16. S I M P L E
B U T
EFFECTIVE:
DISRUPTIVE
B Y P A S S

17. AUGMENTED
R E A L I T Y

18. A LT E R N AT E
R E A L I T Y
G A M E S

19. S M A R T
SOLUTIONS
R E T A I L

20. D A T A

21. N = 2,400.000.
500,000.000 tweets

22. S I M P L E
B U T
EFFECTIVE:
DISRUPTIVE
B Y P A S S

23. sharing

24. V A L U E
N E T W O R K
&
S H A R I N G
Fitness and health tracking Chem

25. COLLABORATION

26. S E L F
ORGANIZING
B Y
S H A R I N G

27. S H A R I N G
S E L F
ORGANIZING
S O C I E T Y

28. S H A R I N G
S E L F
ORGANIZING
S O C I E T Y

29. V A L U E
N E T W O R K
&
B U Z Z

30. S H A R I N G
S E L F
ORGANIZING
S O C I E T Y

31. COLLABORATIVE
CONSUMPTION
&
V A L U E
N E T W O R K S

32. COLLABORATIVE
CONSUMPTION

33. COLLABORATIVE
CONSUMPTION

34. COLLABORATIVE
CONSUMPTION

35. M O N E Y:
CROWD
FUNDING

36. SEATS2MEET.COM
THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.

37. S2M030
GOOGLE S2M020
M A X
STRATEGY
S2M013
S2M070
FREE
KNOWLEDGE
&
SOFTWARE

38. S2M LAYAR
L O C AT I O N
F I N D E R
AUGMENTED
R E A L I T Y
MOBILITY

39. SERENDIPITY
:
UNEXPECTED
RELEVANCE
O F T H E
M E E TIN G

40. M I R R O R
VIRTUALITY

41. SERENDIPITEIT
3 R D SPACE 
S2M SOCIAL NETWORK TRANSFORMATIE
free agents,
newleaders &
otherstakeholders
HUMAN INTANGIBLES
knowledge, talents, needs
APPSTORE
collaborationapps
MEETINGSPACES & WORKSPACES
hub& spoke model

44. V A L U E
N E T W O R K
&
B U Z Z

45. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

46. THE S2M MESH
CONTENT CURATION
V
M
V
S O C I A L
M E D I A
S T R AT E G Y

47. 8
SEATS2MEET.COM
BUSINESS MODEL
S A L E S
MARKETING
P R
RESERVATIONS
WEBMASTER
PURCHASING
F O O D &
B E V E R A G E

48. BUSINESS
M O D E L