Boardroom Trendsession Sita. Arnhem, The Netherlands, June 2010.

1. RONALD VAN DEN HOFF

2. DEMOCRACY & POLICIANS VULCANO, OIL ZORBA THE GREEK TRUST ZOMBIE ECONOMY AGING € = GONE REGENTS & ESTABLISHMENT SUSTAINABLE SOCIETY

3. TIME FOR REVOLUTION ??

4. INTERNET = SOCIAAL: WEB2.0 GROUNDSWELL

5. GROUNDSWELL* A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations and/or government… PEOPLE ECONOMICS TECHNOLOGY * Forrester Research

6. PERSONAL BRANDING – PEERS NETWORKING COMMUNITY OF INTEREST

7. 3RD PARTIE EARNING POSSIBILITIES SOCIAL CAPITAL NETWORKING – SHARING - COLLABORATION COMMUNITIES OF PRACTICE

8. COLLABORATION – NEW VALUE CREATION COMMUNITY OF PURPOSE: VALUE NETWORK - MESHWORK

9. PEOPLE? PLENTY! CO-CREATION : WISDOM OF THE CROWDS

10. PEOPLE ORGANIZE THEMSELVES GROUPING TOGETHER: CO-CREATION

11. MONEY? PLENTY! PEER-TO-PEER FUNDING

12. KNOWLEDGE? FREE ! CO-CREATION : LEGO MINDSTORM & CLICKS…

13. KNOWEDGE? FREE! PEER TO PEER LEARNING & EARNING

14. TIME = REAL TIME OPEN & ON DEMAND LEARNING: IN THE CLOUD

15. TIME = REAL TIME AUGMENTED REALITY: LEARNING ON DEMAND

16. ALL YOU DO, TELL, WRITE, SHOW IS PART OF THE BRAND EXPERIENCE YOU DON’T OWN YOUR BRAND!

17. ALL YOU DO, TELL, WRITE, SHOW HAS TO BE AUTHENTIC AUTHENTICITY

19. ‘GIVE ME TWITTER, A BLOG, A SOCIAL NETWORK!’

20. 21st CENTURY SCAFFOLD CROWD-FORCING

21. PROMISES, PROMISES!

22. 21st CENTURY SCAFFOLD REPUTATION….

23. 21ST CENTURY SCAFFOLD “…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkishairways, want die landen soms ongeveer op Schiphol…”.

24. 21ST CENTURY: CIVIL SERVANTS HAVE A VOICE! CROWDFORCE: VOICES FROM THE GROUNDSWELL

25. 21ST CENTURY: POLITICIANS NOT INVOLVED! 21ST CENTURY: MUSIC INDUSTRY NOT INVOLVED! SENIOR GOVERNMENT OFFICIALS & PUBLIC

26. 1 HOUR 27.000 PARTICIPANTS 30.000 TWEETS AUTHENTICY & TRANSPARANCY: TWITTERDEBATE

27. CROWD-FORCING

28. 21st SCAFFOLD AUTHENTICY & TRANSPARANCY

30. NEW BUSINESS CONCEPTS

31. NO SINGLE ORGANIZATION ESCAPES ! NEW BUSINESS CONCEPTS

32. GLOBAL BRAIN METACORTEX connectivity of information Intelligent web WEB 4.0 2020-2040 web OS WEB 3.0 2010-2020 semantic web WEB 2.0 2000-2010 social web WEB 1.0 PC ERA CONNECTIVITY OF PEOPLE & INFORMATION connectivity of people

33. Tagcloud: we enhanceinformation (tagging of socialbookmarking) foto model Wow! Slimming “INTERNET OF THINGS” 3 Paris Hilton society luxurious Good food art Nice city Ontology: context of information is known 1 movie abc 2 foto model photoshoot location Eiffel tower Rated as myfavorite profession peter Situated in the same era as.. Been there 3x Paris Hilton vriend van Wrote review about… me Shake- spear Like to read SEMANTIC WEB : 3 ELEMENTS

34. SEMANTICS: WEB OF THINGS PLACE TIME PREFERENCE RECENTY VISITED PERSONAL REVIEWS PEER REVIEWS CASH BALANCE SPECIAL OFFERS PEERS PRESENT FRIENDS PRESENT SPACE AVAILABLE Ruby, collegue present best rated by Peter nbr 1 selection USA cuisine AUGMENTED REALITY

35. FROM VALUE CHAIN TO VALUE NETWORK

36. “THE CLOUD” WISDOM KNOWLEDGE INFORMATION DATA SOCIAL COLLABORATION PLATFORMS & TOOLS VALUE CONSTELLATIONS VALUE CONSTELLATIONS INTERDEPENT ECONOMY ORGANIZATION3.0 CAPITAL DISRUPTIVE CONCEPT SUSTAINABILITY SINGULARITY VALUE CONSTELLATIONS VALUE CONSTELLATIONS OLD ECONOMY ORGANIZATIONS: Time, money, people… PERSONAL BRANDING & RELATIONAL SOCIAL NETWORKS SOCIETY 3.0

37. TOWARDS A NEW FINANCIAL, ECONOMIC & DEMOCRATIC SYSTEM TOWARDS A STAKEHOLDER DIALOGUE-CONVERSATION EMANCIPATED STAKEHOLDER TOWARDS MORE FREE AGENTS GROWING SHORTAGE LABOUR TOWARDS A SOCIETY NO MONEY MORE SUSTAINABILITY MORE SERVICES THE FUTURE

38. RETHINK YOUR BUSINESS YOUR ORGANIZATION YOUR CONCEPT OUR DEMOCRATIC SYSTEM OUR ECONOMIC SYSTEM OUR FINANCIAL SYSTEM YOUR PURPOSE IN LIFE

39. = MARKTVRAAG EXAMPLE: LONG TAILS

40. WEB WATCH & CARE

41. DASHBOARDS…

42. SHARE VISION 10 PRINCIPLES PERSONALLY  ON BEHALF OF THE ORGANISATION SOCIAL MEDIA CERTIFICATION PROGRAM

45. STANDARD MEETING ROOMS

46. SUPPLIERS ACT WHEN ORDERED

47. SALES, MARKETING, PR.STAFF

48. PRINTDISRUPTIVE CONCEPT

49. COMMUNICATION TRU SOCIAL MEDIA…: -BOUNDARYLESS -TRANSPARANT -AUTHENTIC -MINDZ.COM FUNCTIONALITIES: -virtual DNA - (multi lingual) collaboration groups -blogs, fora, wikis, Q&A, -digital dialogue/coaching -event software -3rd parties integration SOCIAL NETWORK FOR COLLABORATION

50. CORPORATE WEBSITE: INFO FLOW

51. CORPORATE WEBSITE: UGC & AGGREGATION

52. S2M LOCATION LAYAR MINDZ EVENT LAYAR AUGMENTED REALITY LAYARS

53. 18 november 2009 : “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes voor meer info ” -okparking: “@WillemDudok seats2meet” -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” BUZZZZZZZZZZ = BUSINESS

54. BUZZ….

55. BUZZ….

56. S2M EXPANSIE

57. S2M BRAND = A LOVEMARK

58. REVERSED LONG TAIL: THE LONG SNOUT!

59. SUSTAINABLE ORGANIC DYNAMIC OPEN TRANSPARANT SELFSTEERING SHARING ENTREPRENEURIAL CORPORATE STORY AUTHENTIC LOVEMARK NETWORK BRAND EXPANSION THIS IS US…

60. THANK YOU! WWW.RONALDVANDENHOFF.NL RVANDENHOFF

61. ONE WAY TRAFFIC

62. KRACHT VAN HET NETWERK FYSIEKE OMVANG Metcalfe SPELERS POSITIE Stephenson RELEVANTIE Granovetter BETROUWBAARHEID DUNBARS LAW

63. METCALVE’S LAW n(n − 1)/2 KRACHT VAN HET NETWERK FYSIEKE OMVANG SPELERS POSITIE RELEVANTIE BETROUWBAARHEID 2  1 5  10 12  61

64. KRACHT VAN HET NETWERK FYSIEKE OMVANG SPELERS POSITIE RELEVANTIE BETROUWBAARHEID

65. KRACHT VAN HET NETWERK FYSIEKE OMVANG SPELERS POSITIE RELEVANTIE BETROUWBAARHEID