Guest Lecture Business University Nijenrode. Breukelen, The Netherlands. September 2011

1. Nijenrode SIMPLE, SMART, SHARING & SUSTAINABLE #SOCIETY30

2. RONALD VAN DEN HOFF #SOCIETY30

3. Before 1850 ERA OF “INDUSTRIAL REVOLUTION” 1850 - 1990 ERA OF TRANSFORMATION: “DIGITAL & SOCIAL REVOLUTION ?” After 2020

4. “WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”. Peter Sloterdijk, German Philosopher. “ANYBODY THAT THINKS WE COME OUT OF THIS RECESSION AND GET BACK TO BUSINESS AS USUAL IS DEEPLY MISTAKEN.” Don Tapscott

5. “A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime, and anywhere.” John Moravec FREE AGENT – SELF EMPLOYED PROFESSIONAL INTERNET = SOCIAL: WEB2.0 GROUNDSWELL

6. 1.0 Organizations 2.0 Communication 3.0 Stakeholders Source: Marco Derksen, Marketingfacts

7. FROM VALUE CHAIN TO VALUE NETWORK simplified model producer 1 producer 1 producer 2 producer 2 producer 3 producer 3 producer 4 producer 4 consumer consumer

8. DIALOGUE ACCESS RISK BENEFITS TRANSPARANCY DART MODEL. 1.0 2.0 3.0 DEVELLOPMENT MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION THE NEW HOUSE OF INNOVATION Social structure of the firm BLUE OCEAN STRATEGY ELIMINATE RAISE N=1 personal cocreated experiences Flexible and resilient business processes R=G global acces to Resources & talent CREATE REDUCE Technicalarchitecture of the firm

9. INTERDEPENDENT ECONOMY connectivity sustainability reciprocity GOVERNMENT PRODUCER CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCING COLLABORATIVE PROSUMPTION PROSUMER PROSUMER REGENTS

10. GOVERNMENT3.0 & PRODUCERS3.0 ABUNDANCE PROSUMER

11. SIMPLE, SMART, SHARING & SUSTAINABLE

12. SEATS2MEET.COM THE STORY: “HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

13. ORGANIZATION30: NEW ECONOMICS PRINCIPLES N = 1 ….. R = G PRAHALAD-KRISHNAN GOOGLE MAX STRATEGY ERIC SCHMIDT EXPERIENCES BECOME TRANSFORMATIONS PINE & GILMORE THE LONG TAIL ANDERSON THE LONG SNOUT - LONG TAIL REVERSED STOLZE & VANDENHOFF SOCIAL ECONOMIC ENTITY VANDENHOFF THE 3RD SPACE PINE & KORN BUSINES MODELLING OSTERWALDER VALUE CREATION

14. 1 ORGANIZATION 30: NEW HOUSE OF INNOVATION. VALUE CREATION PRAHALD & KRISHNAN 2008 Social structure of the firm N=1 personal cocreated experiences Flexible and resilient business processes R=G global acces to resources & talent Technical architecture of the firm

15. Online Matching Meetingrooms Free Free? No terms & conditions Matching Mobile layar Free? Reviews Free

16. Social Economische Entiteit Virtual DNA Event software Plazagroupconnections Q & A Social single signon Wiki Google appsintegration Digital coaching Meeting Planner Twitterintegration Blog Mobile Forum EXTENDED OFFERING: COLLABORATION ECOSYSTEM

17. TAICHI 2 GOOGLE MAX STRATEGY “Take whatever it is you are doing and do it at the max in terms of distribution. The other way of saying this is that since marginal cost of distribution is free, you might as well put things everywhere.” Eric Schmidt, ex-ceo Google PRINCIPLE OF ECONOMIC VALUE CREATION

18. S2M030 S2M020 S2M013 GOOGLE MAX STRATEGY S2M070 FREE KNOWLEDGE & SOFTWARE

19. S2M LAYAR LOCATION FINDER AUGMENTED REALITY MOBILITY

20. TAICHI TRANSFORMATIONS 3 PROGRESSION OF ECONOMIC VALUE*: FROM THE EXPERIENCE ECONOMY TO TRANSFORMATION VALUE CREATION. CUSTOMIZATION RENDER EXPERIENCES STAGE CUSTOMIZATION COMMODITIZATION SERVICES CUSTOMIZATION DELIVER COMMODITIZATION PRINCIPLE OF ECONOMIC VALUE CREATION: SERENDIPITY LEADS TO TRANSFORMATION GOODS MAKE COMMODITIZATION COMMODITIES EXTRACT “Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007

21. SERENDIPITY: UNEXPECTED RELEVANCE OF THE MEETING

22. SERENDIPITY UNEXPECTED RELEVANCE CHECK IN

23. MIRROR VIRTUALITY

24. 4 LONG SNOUT PARETO 20-80 RULE HIGH LOW HIGH LOW SALES PER CLIENT VALUE PER CLIENT FA FA NBR CLIENTS NBR OF CLIENTS HIGH LONG TAIL

25. 5 THE MESH LONG SNOUT HIGH LOW VALUE PER CLIENT NBR OF CLIENTS LONG TAIL BECOMES LONG SNOUT

26. DIALOGUE

27. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m -okparking: “@WillemDudok seats2meet” -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” Tientjesnet Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken. DIALOGUE

28. DIALOGUE MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

30. PERSONAL BRANDING

31. 6 SOCIAL ECONOMIC ENTITY Ronald van den Hoff “Society30”. COMMUNITY OF PURPOSE: -VALUE NETWORK -MESHWORK VALUE NETWORKS

32. ROLE VALUE NETWORKS TIME

33. VALUE NETWORKS ORGANIZATION

34. PINE’S 3RD SPACE: FUSION OF REALITY & VIRTUALITY 7 SEATS2MEET.COM

35. M THE S2M MESH V V V V V V V V V V V V V V SOCIAL MEDIA STRATEGY V CORPORATE WEBSITE + CONNECTION WITH SOCIAL NETWORKS DECENTRALIZE COMMUNICATION MONITOR CONTENT CURATION

36. REAL TIME ON DEMAND RELEVANCE CONTENT CURATION

37. 8 SALES MARKETING PR RESERVATIONS WEBMASTER PURCHASING FOOD & BEVERAGE SEATS2MEET.COM BUSINESS MODEL

38. TRUST AGENT TEAMBUILDER RELEVANCE ANALYST ENVIRONMENTAL SCANNER KNOWLEDGE GUARDIAN BARRIER FIGHTER CONTENT CURATOR BUSINESS MODEL

39. SIMPLE, SMART, SHARING & SUSTAINABLE