Strategy session with management of Netherlands Board of Tourism

1. WEB2.0 EN STAKEHOLDERS: WIE HET WEET MAG HET ZEGGEN… RONALD VAN DEN HOFF

4. HIGH LOW RECENT YEARS * Edelman Trust Barometer *

5. * Ronald Coase, 1937 “The nature of the firm”. VALUE NETWORK

6. INTERNET HISTORY… 1. STATIC. 2. VOLUME GROWTH. 3. VOLUME EXPLOTION: SEARCH / ALGORITHMS APPLICATIONS 550.000.000.000 PEOPLE ON LINE  4. PEOPLE/CONNECTING SOCIAL NETWORKS/MEDIA WEB1.0 WEB2.0

7. * Data from Forrester Research Technographics® surveys, 2007

8. * “Here comes everybody, Clay Shirky, 2008 **Benkler, 2008

12. VIRTUAL SOCIAL NETWORKS: “ WEBTRIBES…” SOCIAL : HYVES BUSINESS : LINKEDIN SOCIO-BUSINESS: MINDZ.COM SERIOUS GAME: WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game)

23. 20% 80%

30. BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ…

32. CO-BRANDING: “ PRODUCT STORY” BECOMES STRONGER…

33. PROXIMITY MARKETING R.F.I.D. TECHNOLOGY R ADIO F REQUENCY ID ENTIFICATION & BLUE TOOTH

34. AUGMENTED REALITY TOOLS BRANDED UTILITY TOOL

35. PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100% CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26% *UNIVERSITEIT VAN TWENTE, 2007

38. VIRAL MARKETING : “ TELL A FRIEND” BUT ALSO VIDEO’S… INFLUENCE RIPPLES 

40. VIRTUAL WORLD MATTER (atoms) SPACE (physical) TIME (linear) NO-MATTER (no-atoms) NO-SPACE (virtual) NO-TIME (non-linear) Joe Pine, 2007 PHISICAL VIRTUALITY WARPED REALITY AUGMENTED VIRTUALITY ALTERNATE REALITY MIRROR WORLD PHYSICAL WORLD AUGMENTED REALITY

41. * “The New Age of Innovation”, Prahalad & Krishnan, 2008 FLEXIBLE AND RESILIENT BUSINESS PROCESSES AND FOCUSED ANALYTICS TECHNICAL ARCHITECTURE OF THE FIRM R = G GLOBAL ACCES TO RESOURCES & TALENT N = 1 PERSONAL COCREATED EXPERIENCES SOCIAL STRUCTURE OF THE FIRM