Masterclass Society30: The Interdepente Economy and the Value Networks.

1. MASTERCLASS SOCIETY30 MAY 2011: ORGANIZATIONS & BUSINESS in the INTERDEPENDENT ECONOMY too little too late “THERE ARE: ORGANIZATIONS, THAT MAKE THINGS HAPPEN… ORGANIZATIONS, THAT WATCH THINGS HAPPEN… ORGANIZATIONS, THAT WONDER WHAT HAPPENED…” Peter F. Drucker

2. RONALD VAN DEN HOFF @rvandenhoff #SOCIETY30

3. VALUE NETWORK 11.000 downloads 3.000 traditioneel 22 RETWEETS 19.000 CONTACTS

4. € OVERHEID & POLITIEK PRODUCENTEN ZOMBIE ECONOMY CONSUMENT FINANCIALS REGENTEN – QUANGO’S

5. “WE TRY TO SAVE LABOUR POSITIONS ON BOARD OF THE TITANIC”. Peter Sloterdijk, German Philosopher. “ANYBODY THAT THINKS WE COME OUT OF THIS RECESSION AND GET BACK TO BUSINESS AS USUAL IS DEEPLY MISTAKEN.” Don Tapscott

6. KONDRATIEF 1925 SCHUMPETER CARLOTA PEREZ timeline

7. DEVELOPMENT OF ECONOMIC SYSTEMS. ECONOMIC EVOLUTION

8. ANSOFF MATRIX VALUE CREATION EXISTING PRODUCTS NEW PRODUCTS MARKET PRODUCT MODELS EXISTING MARKETS MARKET PENETRATION PRODUCT DEVELOPMENT NEW MARKETS MARKET DEVELOPMENT DIVERSIFICATION

9. FIVE FORCE MODEL PORTER BARGAINING POWER OF CUSTOMERS THREAT OF NEW ENTRANTS COMPETATIVE RIVALRY WITHIN INDUSTRY THREAT OF SUBSITUTE PRODUCTS BARGAINING POWER OF SUPPLIERS VALUE CREATION MODELS

10. REJUVENATION PROCESS: THE CRESCENDO MODEL BADEN-FULLER & STOPFORD 1994 GALVANIZING INTO ACTION REMOVE COMPLEXITY STRECH THE ADVANTAGE BUILD NEW CAPABILITIES VALUE CREATION: 1990-2000 TRANSFORMATION OF PROBLEM SOLVING MODELS “THE MOST SUCCESFULL COMPANIES ARE THE ONES THAT CAN RESOLVE THE DILEMMA OF OPPOSITES”. Baden-Fuller and Stopford (1994) .

11. E-R-R-C GRID KIM & MAUBORGNE ELIMINATE RAISE CREATE REDUCE MODELS BLUE OCEAN STRATEGY CREATION OF NEW MARKETS WITHOUT COMPETITION, WITH A NEW VALUE CHAIN FOR ALL STAKEHOLDERS. CAPABLE OF TRANSFORMING CULTURAL AND/OR ECONOMICAL CONTRADICTIONS INTO OPPORTUNITIES.

12. DIALOGUE ACCESS RISK BENEFITS TRANSPARANCY CO-CREATION OF VALUE: DART MODEL. “THE MARKET BECOMES A FORUM…” PRAHALAD & RAMASWAMY VALUE CREATION: 2000-PRESENT INVOLVE ALL STAKEHOLDERS DEVELLOPMENT THE NEW HOUSE OF INNOVATION PRAHALD & KRISHNAN 2008 Social structure of the firm N=1 personal cocreated experiences Flexible and resilient business processes R=G global acces to Resources & talent Technicalarchitecture of the firm

13. A GROWING GROUP OF STAKEHOLDERS: KNOWMADS FREE AGENTS S.E.P. (Z)ZP’er (Dutch) “A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime, and anywhere.” John Moravec THEIR PLAYING GROUND: THE INTERNET & SOCIAL MEDIA FREE AGENT – SELF EMPLOYED PROFESSIONAL INTERNET = SOCIAL: WEB2.0 GROUNDSWELL

14. 1.0 Organizations 2.0 Communication 3.0 Stakeholders Source: Marco Derksen, Marketingfacts

15. DIALOGUE ACCESS RISK BENEFITS TRANSPARANCY DART MODEL. DEVELLOPMENT THE BOOK! 1.0 2.0 3.0 MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PROSUMPTION THE NEW HOUSE OF INNOVATION Social structure of the firm BLUE OCEAN STRATEGY ELIMINATE RAISE N=1 personal cocreated experiences Flexible and resilient business processes R=G global acces to Resources & talent CREATE REDUCE Technicalarchitecture of the firm

16. SIMPLE, SMART, SHARING & SUSTAINABLE

17. INTERDEPENDENTE ECONOMIE verbondenheid duurzaamheid wederkerigheid Domein van waardecreatie van de SOCIETY30 OVERHEID PRODUCENTEN CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCING COLLABORATIVE PROSUMPTION PROSUMER PROSUMER REGENTEN

20. WEDERKERIGHEID

22. KRACHT VAN HET NETWERK FYSIEKE OMVANG metcalfe SPELERS POSITIE stephenson RELEVANTIE granovetter BETROUWBAARHEID DUNBARS LAW

23. COMMUNITY OF INTREST: CONNECTING VALUE NETWORKS COMMUNITY OF PRACTISE: SHARING

24. COMMUNITY OF PURPOSE: COLLABORATION - VALUE NETWORK - MESHWORK - RESONANTIE NETWERK VALUE NETWORKS

26. VALUE NETWORKS

27. VALUE NETWORKS

28. FROM PARETO’S LAW TO ANDERSONS LONG TAIL… LONG SNOUT LONG TAIL HOOG LAAG HOOG LAAG VALUE NETWORKS OMZET PER KLANT WAARDE PER KLANT AANTAL KLANTEN AANTAL KLANTEN HOOG …FROM ANDERSONS LONG TAIL TO STOLZE’S & VAN DEN HOFF’S LONG SNOUT

29. THE MESH LONG SNOUT HOOG LAAG VALUE NETWORKS WAARDE PER KLANT AANTAL KLANTEN VALUE CONSTELLATION

30. PRODUCENTEN VALUE NETWORKS PROSUMER

31. smart

32. collaborative consumption REDISTRIBUTION MARKETS

33. sustainable PRODUCT SERVICE SYSTEMS

34. sustainable COLLABORATIVE LIFESTYLE

35. sustainable COLLABORATIVE LIFESTYLE

36. sustainable COLLABORATIVE LIFESTYLE

37. Smart SERVICES

38. Smart SERVICES

39. 50 million visitors/month Video-Text: $15 Editor: $2,50 Title: 0.08 $ $200 million Smart SERVICES

40. BRAND DETACHMENT BRAND DETACHMENT: TOEGANG IS BELANGRIJKER DAN BEZIT!

41. GELD

42. MONEY

43. break

44. AAN DE SLAG: DEFINITIE KRITISCHE SUCCES FACTOREN NODIG? SPELERS? ROLLEN? KENNIS & GELD NA AFLOOP (WELZIJNS)ZORG ONDERWIJS ZAKELIJKE DIENSTVERLENING SOCIAAL KAPITAAL EN ALTERNATIEVE WAARDESYSTEMEN VALUE NETWORKS

45. Online Matching Meetingrooms sustainable Free Free? No terms & conditions Matching Mobile layar Free? Reviews Free

46. Social Economische Entiteit Virtual DNA sustainable Event software Plazagroupconnections Q & A Social single signon Wiki Google appsintegration Digital coaching Meeting Planner Twitterintegration Blog Mobile Forum COLLABORATION ECOSYSTEM

47. GOOGLE MAX STRATEGY

48. GOOGLE MAX STRATEGY

49. GOOGLE MAX STRATEGY

50. SERENDIPITY UNEXPECTED RELEVANCE GOOGLE MAX STRATEGY

51. GOOGLE MAX STRATEGY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

52. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m -okparking: “@WillemDudok seats2meet” -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” Tientjesnet Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.

54. CONTENT CURATION

55. REAL TIME ON DEMAND RELEVANCE CONTENT CURATION

56. DUURZAAM ORGANISCH OPEN DYNAMISCH ZELFSTUREND TRANSPARANT ZELFLEREND DELEN LOVEMARK AUTHENTIEK DESIGN

57. SIMPLE, SMART, SHARING & SUSTAINABLE

58. “BE TRUE TO YOURSELF” “BE WHAT YOU SAY YOU ARE TO OTHERS” Joseph Pine BRANDING30

59. “BEWARE OF NARCISM, THE TEMPTATION TO LOOK IN THE MIRROR, WHILE YOU SHOULD BE LOOKING OUT OF THE WINDOW…” Doug Daft, CEO Coca-Cola EEN STERK MERK: - HELPT JE TE DROMEN OVER JE SUCCES, - GEEFT KRACHT EN MACHT. - GEVOEL VAN SUPRIORITEIT. - MAAKT JE BIJZONDER EN SPECIAAL. - ZORGT VOOR BEWONDERING sustainable DIAGNOSTIC MANUAL OF MENTAL DISORDERS BY THE AMERICAN PSYCHIATRIC ASSOCIATION: DIAGNOSES OF THE PSYCHIATRIC DISORDER “NARCISM”.

60. BRANDING: ALL YOU DO, TELL, WRITE, OR SHOW IS PART OF THE BRAND EXPERIENCE sustainable

61. ORGANIZATION3.0 KEY ELEMENTS LEADERSCHIP TRANSACTIONAL BUSINESS CONCEPT SOCIAL BUSINESS CONCEPT CULTURE

62. RECIPROCITY: GEVEN = ONTVANGEN SOCIALE STRUCTUUR ASYNCHRONE WEDERKERIGHEID WEGGEVEN: WEG=WEG sustainable

63. TRANSPARANCY AUTHENTICITY sustainable

64. REFERENTIAL INFLUENTIAL EXEPTIONAL sustainable ORIGINAL NATURAL

65. REFERENTIAL INFLUENTIAL EXEPTIONAL sustainable ORIGINAL NATURAL

66. REFERENTIAL INFLUENTIAL EXEPTIONAL sustainable ORIGINAL NATURAL

67. REFERENTIAL INFLUENTIAL EXEPTIONAL sustainable ORIGINAL NATURAL

68. REFERENTIAL INFLUENTIAL EXEPTIONAL sustainable ORIGINAL NATURAL

69. GLOBAL BRAIN METACORTEX connectivity of information Intelligent web web OS WEB 4.0 2020-2040 semantic web internet of things WEB 3.0 2010-2020 & BEYOND social web WEB 2.0 2000-2010 WEB 1.0 PC ERA connectivity of people