Handboek Social Media
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Presentation on the Book Presentation of Erwin Blom's book Handboek Communities, on how social networking influences the way of doing business. Utrecht, November 2009.
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Handboek Social Media
- 1. RONALD VAN DEN HOFF #HBC
- 2. TRUST ZOMBIE ECONOMIE VERGRIJZING € = OP REGENTEN PROP WATER, VOEDSEL PANDEMIE SUSTAINABLE SOCIETY
- 3. INTERNET = SOCIAAL = WEB2.0
- 7. Share product images 10 % PRODUCT INFO Share with friends 90% SOCIAL INFO Customers who bought this book also bought Average customer review External reviews Amazon.com sales rank Books on related topics Customers were also interested in Customer tags What do customers buy after viewing this item Rate this item Customer reviews Customers discussions Most helpful reviews List-mania Customers who bought items in your history also bought… Guide-mania DIALOGUE & CO-CREATION
- 9. CROWDFORCING
- 10. “…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkishairways, want die landen soms ongeveer op Schiphol…”.
- 11. CROWDFORCING
- 12. ANDERS & NIEUW WERKEN = ANDERS ZAKEN DOEN
- 13. S E C 1 THEME, PROJECT, TASK FA 2 TEAM FORMATION: VALUE NETWORK .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / OLD VALUE CHAIN ORGANIZATION SOCIAL MEDIA TRANSACTION SYSTEMS
- 14. BOUNDERYLESS ORGANIZATION = CLUSTER OF VALUE NETWORKS = SOCIAL ECONOMIC ENTITY (S.E.E.’s ) C S E FA VALUE NETWORKS .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / SOCIAL MEDIA & COLLABORATION PLATFORM TRANSACTION SYSTEMS
- 15. SERVICE SOCIAL NETWORKS RELATIONAL SOCIAL NETWORKS VALUE CONSTELLATION .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / .. / VALUE NETWORKS S.E.E. SOCIAL MEDIA & COLLABORATION PLATFORM TRANSACTION SYSTEMS
- 16. THE LONG TAIL: BESTAAT ECHT!
- 17. Seats2meet Plaza: www.mindz.com Social network: www.frisinjehoofd.nl Personal blog(s) www.ronaldvandenhoff.nl “ikwilmeedoen.nl” Corporate blog(s) Reviews: www.meetingreviews.com Twitter fountain Hyves, Linkedin Facebook, Youtube Flickr Delicious Slideshare
- 18. 18 november 2009 : “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes voor meer info ” -okparking” @WillemDudok seats2meet” -paulvereijken “@WillemDudok @Seats2Meet ” -pvantees @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” BUZZZZZZZZZZ = BUSINESS
- 19. SEATS2MEET.COM JORDAAN Friends @ work: LAYAR SEATS2MEET.COM JORDAAN Friendsreview of this location: SEATS2MEET.COM JORDAAN Bookseatshere? Note: we will pass onyourprofilie to thislocation! Yes, booknow! SEATS2MEET.COM JORDAAN ZP werken: € 5 per stoel dagdeel. Werkplekken voor man of 10… 2 meeting rooms tot max. 10 personen. Catering: broodjeszaak op beg.grond. AUGMENTED REALITY
- 20. PROFIT BEFORE TAXES: MARKET 15%-20% MEETING PLAZA 30%-40% SEATS2MEET.COM 40%-50% + SOCIAAL KAPITAAL THE REVERSED LONG TAIL: BESTAAT OOK !
- 22. SOCIAL NETWORKS = ZAKENDOEN
- 23. DANK VOOR UW AANDACHT WWW.RONALDVANDENHOFF.NL RVANDENHOFF