Web 3.0 has started be ready
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See how the web 3.0 will appear...by Ralph Van Coillie
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Web 3.0 has started be ready
- 1. 1
- 2. http://ca.linkedin.com/in/rvancoillie rvancoillie
- 3. 4x 3x Web 3.0 essential trends business practices 3
- 4. What does Web 3.0 mean, exactly? In 865+ words! 4
- 5. Web 3.0 will ultimately be YOUR WEB 5
- 6. Not convinced? 6
- 7. 4 trends that might change your mind ... 7
- 8. Trend no. 1 PERSONALIZATION 8
- 9. Nothing new . . . but with a bit more depth! Price Cost strategy FOCUS Segmentation strategy Product Differentiation and service strategy innovation Broad Narrow Michael Porter TARGET CUSTOMER BASE 9
- 10. The audience-targeting technologies race has started! 10
- 11. Becoming more and more structured 11
- 12. A new gold rush . . .has begun BROAD OFFERING NARROW 12 ONE TO MANY CONSUMER APPROACH ONE TO ONE
- 13. The mobile platform is more advanced than the Web . . . 13
- 14. Our models need to adapt . . . Dynamic self-learning semantic search 14
- 15. Privacy is still mandatory 15
- 16. TREND NO. 2 16
- 17. Concept: Consolidated convergence Convergence Consolidation 17
- 18. One good success story! 18
- 19. From fiction to reality! 19
- 20. An execution played just right 20
- 21. TREND NO. 3 AUGMENTED REALITY 21
- 22. Reality-augmented tools 22
- 23. Possible applications . . . 23
- 24. TREND NO. 4 RELEVANCE . . . A MUST! 24
- 25. Google or relevance = world domination! 25
- 26. Niche + relevance = succe$!
- 27. How’s your skepticism holding up now? Augmented reality Personalization Relevance WEB 3.0 Consolidated convergence 27
- 28. So don’t miss the boat! 28
- 29. BEST PRACTICE NO. 1 UNDERSTAND YOUR CLIENTS 29
- 30. Keep a close eye on your consumers Eye-tracking motion 30
- 31. Does it work? MEGABrands.com 2006 home page! 31 http://www.cesart.com
- 32. Let’s see! The red spots indicate where eye movements converge. Identification problem: The image targets an audience that is too young! 32 http://www.cesart.com
- 33. The right design can make all the difference Drove more than 100,000 unique visitors . . . Bounce rate Do the maths: @ 1% conversion rate x N (more visitors) X $ (average sale)
- 34. A solution at the heart of the action! 34
- 35. BEST PRACTICE NO. 2 MANAGE AN ENGAGING LIFECYCLE WITH YOUR CUSTOMER 35
- 36. How smooth are your TANGO moves? > 86%+ consider user experience a ~36% deem their user experience strategic priority for 2011 positive in 2011 36
- 37. Few are actually good dancers, though 63%+ don’t have a clear strategy! 50% don’t have a culture apt to foster such a vision! 37
- 38. Your consumers want to interact 38
- 39. Just how far are you willing to go? 39
- 40. BEST PRACTICE NO. 3 CAPTURE, MEASURE AND COMPARE 40
- 41. A few key players to consider Intelligence Capture Web pages Companies Industry Personal conceptual model to suggest solutions 41
- 42. Optimizing pays! + 26% conversion 42
- 43. Details that make all the difference! NO VIDEO + VIDEO NO LIFT + 5% Conv Rate + Auto Play +9% Conv Rate 43
- 44. Make it simple ;-) “Swot + roadmap” + 60 features grouped under 4 categories + 19 competitors
- 45. Everyone has thresholds . . . 45
- 46. Another free tool! 46
- 48. Hurry, you are not alone! 48
- 49. Questions? PERSONALIZATION UNDERSTAND YOUR CLIENTS CONSOLIDATED CONVERGENCE AUGMENTED REALITY ENGAGING LIFECYCLE RELEVANCE CAPTURE, MEASURE AND COMPARE Thanks! Ralph Van Coillie
Notas do Editor
- Monetization expert – many mentions and succe$$e$An expert in administration: 7+ years in collegeMartial arts expert: 108 awardsRenowned entrepreneur; 2 awardsCoach/ trainer: 2K+ hoursFather of three, married 18+ years
- Web 3.0: Web 3.0 is a phrase coined by John Markoff of the New York Times in 2006, which refers to a supposed third generation of Internet-based services that collectively comprise what might be called “the intelligent Web”—such as those using semantic web, microformats, natural language search, data-mining, machine learning, recommendation agents, and artificial intelligence technologies—which emphasize machine-facilitated understanding of information in order to provide a more productive and intuitive user experience. Nova Spivack defines Web 3.0 as the third decade of the Web (2010–2020) during which he suggests several major complementary technology trends will reach new levels of maturity simultaneously.http://www.searchenginepartner.com/SEO-glossary.htmlWeb 3.0: Web 3.0 is defined as the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform. Web 2.0 services like digg and YouTube evolve into Web 3.0 services with an additional layer of individual excellence and focus. Web 3.0 has also been defined as highly specialized information silos, moderated by a cult of personality, validated by the community, and put into context with the inclusion of meta-data through widgets.http://www2.capilanou.ca/help/login-page/active-cms/glossary.html#Web 3.0Web 3.0: (Internet) The predicted third generation of the World Wide Web, usually conjectured to include semantic tagging of content.http://en.wiktionary.org/wiki/Web_3.0Definitions of Web 3.0 vary greatly. Some believe its most important features are the Semantic Web and personalization. Focusing on the computer elements, Conrad Wolfram has argued that Web 3.0 is where "the computer is generating new information", rather than humans.Andrew Keen, author of The Cult of the Amateur, considers the Semantic Web an "unrealisable abstraction" and sees Web 3.0 as the return of experts and authorities to the Web. For example, he points to Bertelsmann’s deal with the German Wikipedia to produce an edited print version of that encyclopedia. CNN Money’s Jessi Hempel expects Web 3.0 to emerge from new and innovative Web 2.0 services with a profitable business model. Others still such as Manoj Sharma, an organization strategist, in the keynote "A Brave New World Of Web 3.0" proposes that Web 3.0 will be a "Totally Integrated World" - cradle-to-grave experience of being always plugged onto the net.Futurist John Smart, lead author of the Metaverse Roadmap echoes Sharma’s perspective, defining Web 3.0 as the first-generation Metaverse (convergence of the virtual and physical world), a web development layer that includes TV-quality open video, 3D simulations, augmented reality, human-constructed semantic standards, and pervasive broadband, wireless, and sensors. Web 3.0’s early geosocial (Foursquare, etc.) and augmented reality (Layar, etc.) webs are an extension of Web 2.0’s participatory technologies and social networks (Facebook, etc.) into 3D space. Of all its metaverse-like developments, Smart suggests Web 3.0’s most defining characteristic will be the mass diffusion of NTSC-or-better quality open video to TVs, laptops, tablets, and mobile devices, a time when "the internet swallows the television. Smart considers Web 4.0 to be the Semantic Web and in particular, the rise of statistical, machine-constructed semantic tags and algorithms, driven by broad collective use of conversational interfaces, perhaps circa 2020. David Siegel’s perspective in Pull: The Power of the Semantic Web, 2009, is consonant with this, proposing that the growth of human-constructed semantic standards and data will be a slow, industry-specific incremental process for years to come, perhaps unlikely to tip into broad social utility until after 2020.According to some Internet experts Web 3.0 will allow the user to sit back and let the Internet do all of the work for them.. Rather than having search engines gear towards your keywords, the search engines will gear towards the user. Keywords will be searched based on your culture, region, and jargon. For example, when going on a vacation you have to do separate searches for your airline ticket, your hotel reservations, and your car rental. With Web 3.0 you will be able to do all of this in one simple search. The search engine will present the results in a comparative and easily navigated way to the user.http://en.wikipedia.org/wiki/Web_3.0#Web_3.0SummaryProjections of the nature of Web 3.0 vary greatly. Some believe its most important features are the Semantic Web and personalization. Focusing on the computer elements, Conrad Wolfram has argued that Web 3.0 is where "the computer is generating new information", rather than humans.Andrew Keen, author of The Cult of the Amateur, considers the Semantic Web an "unrealisable abstraction" and sees Web 3.0 as the return of experts and authorities to the Web. For example, he points to Bertelsmann’s deal with the German Wikipedia to produce an edited print version of that encyclopedia. CNN Money’s Jessi Hempel expects Web 3.0 to emerge from new and innovative Web 2.0 services with a profitable business model. Others still such as Manoj Sharma, an organization strategist, in the keynote "A Brave New World Of Web 3.0" proposes that Web 3.0 will be a "Totally Integrated World" - cradle-to-grave experience of being always plugged onto the net.Futurist John Smart, lead author of the Metaverse Roadmap echoes Sharma’s perspective, defining Web 3.0 as the first-generation Metaverse (convergence of the virtual and physical world), a web development layer that includes TV-quality open video, 3D simulations, augmented reality, human-constructed semantic standards, and pervasive broadband, wireless, and sensors. Web 3.0’s early geosocial (Foursquare, etc.) and augmented reality (Layar, etc.) webs are an extension of Web 2.0’s participatory technologies and social networks (Facebook, etc.) into 3D space. Of all its metaverse-like developments, Smart suggests Web 3.0’s most defining characteristic will be the mass diffusion of NTSC-or-better quality open video to TVs, laptops, tablets, and mobile devices, a time when "the internet swallows the television. Smart considers Web 4.0 to be the Semantic Web and in particular, the rise of statistical, machine-constructed semantic tags and algorithms, driven by broad collective use of conversational interfaces, perhaps circa 2020. David Siegel’s perspective in Pull: The Power of the Semantic Web, 2009, is consonant with this, proposing that the growth of human-constructed semantic standards and data will be a slow, industry-specific incremental process for years to come, perhaps unlikely to tip into broad social utility until after 2020.According to some Internet experts Web 3.0 will allow the user to sit back and let the Internet do all of the work for them.. Rather than having search engines gear towards your keywords, the search engines will gear towards the user. Keywords will be searched based on your culture, region, and jargon. For example, when going on a vacation you have to do separate searches for your airline ticket, your hotel reservations, and your car rental. With Web 3.0 you will be able to do all of this in one simple search. The search engine will present the results in a comparative and easily navigated way to the user.Web 3.0: (Internet) The predicted third generation of the World Wide Web, usually conjectured to include semantic tagging of content.Web 3.0 is defined as the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform. Web 2.0 services like digg and YouTube evolve into Web 3.0 services with an additional layer of individual excellence and focus. Web 3.0 has also been defined as highly specialized information silos, moderated by a cult of personality, validated by the community, and put into context with the inclusion of meta-data through widgets.Web 3.0: Web 3.0 is a phrase coined by John Markoff of the New York Times in 2006, which refers to a supposed third generation of Internet-based services that collectively comprise what might be called “the intelligent Web”—such as those using semantic web, microformats, natural language search, data-mining, machine learning, recommendation agents, and artificial intelligence technologies—which emphasize machine-facilitated understanding of information in order to provide a more productive and intuitive user experience. Nova Spivack defines Web 3.0 as the third decade of the Web (2010–2020) during which he suggests several major complementary technology trends will reach new levels of maturity simultaneously.
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- Founded in 2002Net income in Q1 report: 60 million dollars (+88% vs. previous year) Total audience: 23.6 million viewersCompetitive strategy Grow as fast as they can.Stream to more than 200 devices. Fully integrated with Xbox 360s, PS3s, Tivos and iPads.
- Epocrates’s easy-to-use drug-reference program for mobiles and laptops45%+ U.S. doctors have already signed onTOTAL REVENUES FOR MOST RECENT FISCAL YEAR 2009: 93.7 million dollars (PUBLIC as of Feb. 2, 2011)