15. Toerisme neemt toe.
Other
Other 2005 5% 2011 Other
3%
2012
5% BG
BG BG
12% 16% 16%
TG BI BI BI
8% 43% TG 32% TG 32%
8% 9%
TI TI TI
32% 39% 40%
Zakelijk neemt af.
15
16. Gasten boeken vooral zelf
ITO/Dest.
Other
5% 2011 • 40% van de gasten boekt zelf
Mgt./ Airline
Wholesaler 2% • 25% komt via corporate accounts
9%
Travel Transient • Trainingsbureaus nemen af
agent/ guest
Interm. 40%
16% • ITO’s en Travel agents nemen toe
Training
bureau Corporate
3% account
25%
16
17. Gasten boeken steeds meer via internet…
Other
7%
2001 CRS Other
4% 5%
2011
CRS Direct Direct
13% 28% 31%
OLTA OLTA
6% 27%
Website
hotel/
chain TA /
GDS TA / TO 4% Website
12% TO
30% hotel /
11%
GDS chain
10% 12%
Vooral via externe sites!
17
20. “Hoteliers zijn meer optimistisch over eigen
hotel”
100% • 53% verwacht hogere bezetting,
90%
80%
31% lager
70% 53% 47% 54%
• 47% verwacht hogere prijzen,
60%
50% 34% lager
Increase
40%
30%
Same • 54% verwacht hogere omzet,
20% Decrease 30% lager
10%
0%
20
21. “De groei moet komen van het toerisme”
100% • Optimistisch over
90% individueel toerisme
80% 42% (42% verwacht stijging)
70%
60% • Pessimistisch over
Increase
50% MICE segment
Same
40% (38% verwacht daling)
Decrease
30%
20% 38%
10%
0%
BI TI TG BG
21
22. “Er komen te veel nieuwe hotels”
100% • Onzeker over Nederlandse
90%
80% economie, pessimistisch over
70% 56% wereldeconomie
60%
50% • Optimistisch over
40% Positive
30%
72% lokaal toerisme
None
20% (56% verwacht positieve invloed)
10% Negative
0%
• Pessimistisch over
concurrentieuitbreiding
(72% verwacht negatieve invloed)
22
23. “Algehele sentiment neemt af”
60 • Schaal van -150 tot +150
50
40 • Nederland sinds 2011 snelst
30 gedaald
20
10 • Wereldwijd sentiment iets
0
2009 2010 2011 2012 2013
positiever
-10
-20
-30
-40
-50
Nederland Europa Wereld
23
24. Sentiment hotelmarkt wereldwijd
80
• Schaal van -150 tot +150
60 • Sterk optimisme in Zuid-Afrika,
Ierland, Japan
40
• Pessimisme in Italië
20
0
-20
-40
24
25. Hotels & Wellness
• Hotelmarkt Nederland
• Ontwikkeling hotelmarkt
• Ontwikkeling wellnessmarkt
• Wellnesshotels wereldwijd
• Wellnesshotels Nederland
25
26. Wellness
Wellness: Levensstijl -> Way of life
Gezondheidstoestand
waarin lichaam en geest • Mind
met elkaar in harmonie zijn.
• Body
Belangrijke elementen: • Spirit
– Gezonde voeding
– Ontspanning
– Zelfverantwoording
– Beweging
– Geestelijke activiteiten
26
28. Spa & Wellness
Resort/Destination
Hotel Spa Day Spa
Spa
• Wellness Spa • Cruise Spa
• Bathhouse Spa • Club Spa
• Health Spa
• MediSpa / CosmediSpa
• Dental Spa
• Natural Spring Spa
• Nail Spa
• Hot Spring Spa
• Sea water Spa
• Natural Mud Spa • City Spa
4 april 2013 28
29. Top 10 global spa & wellness trends
• Healthy Hotels
• The Mindfullness Massage
• Earthing
• Spa-Genomics
• Ancient Revivals
• Color Self-Expression
• Inclusive Wellness
• Label-Conscious Fitness
• Men: From Barbers to “Brotox”
• Where the Jobs Are
29
30. Healthy hotels
In 2013 (and beyond)
far more hotels will
serve up health-focused
guest experiences
and “wellness
everywhere”
environments
30
31. Mindfullness massage
1 op de 5 spa’s biedt al
meditatie- of
mindfullnesstrainingen
31
32. Earthing
Contact met de natuur,
zelfs als je binnen bent
32
33. Spa-Genomics
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Toegespitst advies en
behandelingen op basis
van genetische tests
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image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
33
34. Label-conscious fitness
• Madonna’s Hard Candy Fitness
• Zumba ®
• TRXPiloxing
• SoulCycle
• Etc.
34
35. Men: From Barbers to Brotox
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the image may have been corrupted. Restart your computer, and then open the file again. If the red x
still appears, you may have to delete the image and then insert it again.
Amerikaanse mannen 18-34:
• 25% laat nagels doen
• 20% heeft facial gehad
Europese mannen 2005-2010:
• Omzet huidverzorging met 45%
toegenomen
35
37. Rabobank: Trends en Cijfers 2012
Trends
• Combinatie wellness met overnachting;
• Opkomst grote saunacomplexen (wellnesscentra);
• Toename badkledingdagen;
• Vraag naar service, persoonlijke aandacht, vakkundige
advisering en kwaliteit van behandelingen;
• Opkomst van dagdeel-tarief en abonnementen;
• Toename medisch toerisme: medical wellness en cosmetisch
medische spa's;
• De markt van preventieve wellness is groeiende;
• Ketenvorming.
37
38. Rabobank: Trends en Cijfers 2012
Kansen en bedreigingen
• De consument wordt bewuster.
• Ook mannen maken in meer gebruik van wellnessfaciliteiten.
• Kiezen voor specifieke doelgroepen.
• Toenemende ketenvorming en samenwerking.
• De (prijs)concurrentie neemt toe door uitbreiding en nieuwbouw
van wellnesscentra.
• Branchevervaging: er komen steeds meer wellnessfaciliteiten bij
hotels, fitnesscentra en vakantieparken.
• Door de crisis is de gemiddelde besteding per persoon fors
gedaald
• Gekwalificeerd personeel is één van de belangrijkste, maar ook
moeilijkste uitdagingen. 38
41. Hotels & Wellness
• Hotelmarkt Nederland
• Ontwikkeling hotelmarkt
• Ontwikkeling wellnessmarkt
• Wellnesshotels wereldwijd
• Wellnesshotels Nederland
41
42. Nisiyama Onsen Keiunkan
(Hot Spring Hotel, Japan)
Oudste nog bestaande hotel
1300 jaar oud
Hotelspa was toen al hot! 42
43. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have
file again. If the red x still appears, you may have to delete the image and then insert it again. been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete
the image and then insert it again.
Canyon Ranch Lenox
(USA)
The standard for health resorts since 1979
9,300 m² spa complex
43
44. The Setai Miami
(USA)
Asian traditions of simplicity and elegance
3 pools, private spa
44
45. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you
may have to delete the image and then insert it again.
Even Hotel New York - 2014
(USA)
All-wellness brand van
InterContinental Hotel Group
45
47. Ontwikkeling wellnesshotels
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image, or the image may have been corrupted. Restart your computer, and then open the file the image, or the image may have been corrupted. Restart your computer, and then image may have been corrupted. Restart your computer, and then open the file again. If the red x still
again. If the red x still appears, you may have to delete the image and then insert it again. open the file again. If the red x still appears, you may have to delete the image and then appears, you may have to delete the image and then insert it again.
insert it again.
47
48. State of Spa Travel Report 2012
Onderzoek onder reisagenten:
• 86% ziet groei in spa travel t.o.v. 2011
• Gemiddelde prijs per nacht sterk gestegen (52% nu > $ 300)
• Mexico/Carribean is nieuwe #1 bestemming
• 67% ziet groei in health-wellness
• “Baby boomers” blijven belangrijkste doelgroep
48
49. Wellness travel trends voor 2013
• Wellness op luchthavens
• Hotels focussen op gezondheid
• Digital detox: vakantie zonder technologie
• Terug naar de natuur
• Meer slaapopties tegen jetlag
• Spiritualiteit op de voorgrond
• Bedrijven bieden health-vakanties voor werknemers
• Celebrity instructor retreats
49
50. Hotels & Wellness
• Hotelmarkt Nederland
• Ontwikkeling hotelmarkt
• Ontwikkeling wellnessmarkt
• Wellnesshotels wereldwijd
• Wellnesshotels Nederland
50
51. The image cannot be displayed. Your computer may not have enough memory to The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may
open the image, or the image may have been corrupted. Restart your computer, have to delete the image and then insert it again.
and then open the file again. If the red x still appears, you may have to delete the
image and then insert it again.
Hotel de Draak
(Bergen op Zoom)
Oudste Nederlandse hotel
617 jaar oud
Krijgt (na recente brand) een nieuwe volwaardige wellness
51
52. Hotel Okura
(Amsterdam)
In februari 2013 nieuwe Nagomi Spa geopend (300 m²)
52
53. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart
corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
insert it again.
Scandic Sanadome
(Nijmegen)
2.500 m² thermenlandschap
700 m diepe zoutwaterbron
53
54. Thermae 2000
(Valkenburg a/d Geul)
11.000 m² thermenlandschap
400 m diepe waterbron
54
55. Analyse wellnesshotels 2005-2012
• Onderzoek in 2006 naar resultaten hotels met
wellnessfaciliteiten
• Update onderzoek met resultaten 2012
55
56. Wellness faciliteiten in hotels
per classificatie (2006)
100%
80%
60%
40%
20%
0%
Fi t nes s S auna Zwem bad Whi rl pool M as s ages B eaut y Ot her
3 s terren 4 s terren 5 s terren
4 april 2013 56
57. Wellness faciliteiten locatie (2006)
100%
80%
60%
40%
20%
0%
Fit nes s S auna Zwembad Whirlpool Mas s ages B eaut y Ot her
Alle Hotels Prov inc ie Am s terdam /Sc hiphol
4 april 2013 57
58. Beeld volgens hoteliers 2006:
“Wellness draagt bij aan het resultaat”
100% • 80% van
80% hoteliers met
60% wellness ziet
40% een positieve
20% bijdrage aan de
0% bezettingsgraad
Bezetting ARR Revenue
Hotels zonder Wellness Met Wellness
4 april 2013 58
59. Verschil in resultaat bij aanwezigheid van
wellness faciliteiten (2005)
140
118
120
98
100 82
80 69.2 69,0 68
60
40
20
0
Bezetting ARR RevPAR
Alle hotels Hotels met wellness
4 april 2013 59