20130417 cwt tnoc hybrid presentation

hybrid in a (chocolate) box

#CWTworkshop | @ruudwjanssen
Monday, 15 April 13

content delivery tools. They include any meeting
or event with at least one group of face-to-face Be
what is a hybrid event?
participants that digitally connects with partici-
pants in another or multiple locations.
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Monday, 15 April 13

MPI Hybrid Events Research
How To roadmap
facilitated by

Ruud Janssen, CMM

www.TNOC.ch

Monday, 15 April 13

Download thew research
+ Hybrid Meeting
CHAPTER 1:
Introducing Benefits to Meeting Professionals

Hybrid Meetings
Hybrid events create new opportunities for meeting planners to:
• Become more involved in the content development,
• Develop creativity in designing events,
What is a Hybrid Meeting? Hybrid meetings inte- • Concentrate on objectives and strategy,
• Learn how to strategically ask questions when selecting
grate technology with traditional event practices and applying technology and
to create new types of attendee experiences and • Develop additional project management and planning skills.
or event with at least one group of face-to-face Benefits to Onsite Planners
Onsite planners who work for conference centers and other event
participants that digitally connects with partici- venues can expand their client offerings to:
pants in another or multiple locations. • Centralized booking of conference rooms across

How-to Guide: Table of Contents
multiple properties for hybrid meetings,
• Centralized audiovisual technology ordering

Hybrid Meetings CHAPTER 1: INTRODUCING HYBRID MEETINGS (PG 2) and support across multiple properties,
- What is a Hybrid Meeting? • Videoconference facilities on multiple properties,
- Discovering the Benefits of Hybrid Meetings • Centralized ordering of food and beverage across
By Jenise Fryatt, Rosa Garriga, Ruud Janssen, multiple properties,
1. Benefits to Meeting Professionals
CMM, Richard John and Samuel J. Smith 2. Benefits to Onsite Planners • Temporary staffing support across multiple properties
- Building Blocks of Hybrid Events and cities and
1. Spaces • Internet bandwidth support.
2. Audience
3. Configurations Building Blocks of Hybrid Events
4. Technology One of the greatest advantages of hybrid events is that they
- Format Types allow meeting professionals to reconfigure the building blocks
- Role of Communication in Live and Hybrid Events of an event. For example, instead of having a single venue, you
could have four or five regional sites. Instead of flying attendees
INTRODUCTION CHAPTER 2: HYBRID EVENT PROCESS (PG 7) to a single city for a half-day conference, you can invite them to
- Introduction The best hybrid events create unique experi-
Hybrid is the breakout star of the
a two-hour conference at restaurants in their cities.
- Strategy
1. Define Meeting Objectives
ences for different types of participants in differ- Technology enables hybrid events to work across time and

meeting industry, an emerging event type that re- 2. Consider External Factors
3. Develop a Budget
ent places. Combining functionalities of face-to- space. Before getting engaged with the technological options and
requirements, it’s critical to understand the basic building blocks of
quires meeting professionals to stretch their creativity, strategizing, face events and those of virtual meetings into hybrid events.
4. Measure Success
5. Analyze Your Audience hybrid events enables meeting planners to have
execution and measurement and integrate technology with tradi- Spaces. Hybrid attendees aren’t limited to a single room or venue.
6. Outline Your Event Execution Strategy a much broader spectrum of options to engage They can participate online at the hotel, at a regional site or on the
tional live events to create new types of experiences and content - Pre-Production
delegates. It’s important to become familiar with beach. Presenters and facilitators can be spread across time and
1. Pre-Event Marketing space as well. Here are the most common spaces.
delivery tools. Nowhere in the history of meetings have we seen 2. Content Design the components of hybrid events before you • A hybrid event is a gathering of at least one group of face-to-face
such an explosion of so many different formats and applications 3. Digital Communications think and conceptualize available options. participants that digitally connects with participants in another
4. Speaker Selection and Briefing or multiple locations.
of new technology. 5. Engagement • A virtual event is a gathering of participants in multiple
6. Key Hybrid Team Roles Discovering the Benefits of Hybrid Meetings
Meetings deliver value when participants do something locations who connect by some form of technology (phone,
Microsoft, eBay and Thrivent Financial are just a few of the 7. Security and Data Privacy video, computer).
8. Security and Data Privacy (buy a product/service, become more efficient, learn a skill or
• A face-to-face event is a gathering of individuals in the
companies that have realized the value of the hybrid meetings—to 9. Metrics and Reporting procedure) as a result of having attended. Hybrid events
same location.
- Onsite are no different in that sense from live events. They give you
increase sales, improve performance and grow attendance. How- - Post-Event opportunities for adding value in the following ways. • A pod event (also referred to as a pod) is a gathering of
• Reaching more delegates (face-to-face plus virtual) individuals in one location linked to an event in a separate
ever, only a fraction of meeting professionals take advantage of all CHAPTER 3: SUCCESSFUL HYBRID EVENT MODELS (PG 10) location.
• Allowing virtual delegates to participate alone
that technology has to offer. Many interviewed for MPI’s research - Thrivent Financial or in small groups • A studio event is a gathering that includes a space for content
- eBay • Providing new content delivery and communication production that is distributed to an online or pod audience.
into hybrid events don’t have experience using the model, but - Nike options
- SAP • Connecting multiple events that occur concurrently Audiences. When you link audiences in vastly different locations,
those who do are more likely to exceed objectives. you need to consider their different needs and experiences. Here
- SAE or at different times or locations
- Theater • Extending the reach of your message by repurposing are the most common audience types.
So, we present this How-to Guide, based on author experi- - Sports event content • The face-to-face audience of a hybrid event can be small or
- Politics • Including people who could not otherwise attend large. Its needs are the same as the needs for any face-to-face
ence, a survey of 1,794 meeting professionals and delegates and event, but there are new aspects to consider. Will the virtual
- Open Source (busy executives, global attendees)
37 in-depth interviews with meeting professionals who have con- Attend hybrid events as a virtual participant prior to audience interact with the face-to-face audience? Often

http://bit.ly/hybridtoolkit
CHAPTER 4: RESOURCES (PG 11) face-to-face participants pay more to attend. Keep this in mind
creating one for your own organization and seek the
ducted hybrid events and delegates who have experienced them. - Definitions advice of peers who are experienced in the medium. to ensure that other elements of the event don’t negatively
- Useful Online Articles Related to Hybrid Events affect the face-to-face experience.
This guide gives you the tools you need to implement your own - Ideas, Inspiration for Hybrid Events
hybrid event in two sections: one theoretical, one practical. - Hybrid Event Pre-Production and Production Tools Hybrid Meetings: How-To Guide | Page 2
- Remote Audience Engagement Tools

Hybrid Meetings: How-To Guide | Page 1

Today’s technology has made it much more affordable to set up Another hybrid format uses a studio to create and broadcast con-
two-way communications between pods and remote sites. This tent. The face-to-face delegates attend in small groups in remote
allows attendees to actively contribute to the content and the pods watching the broadcast. These attendees then have the
• The Pod audience experiences two types of events The simplest form of hybrid event takes the content already dialogue. Equally important, speakers from one pod can present chance to ask the speaker questions or give feedback.
simultaneously: the face-to-face meeting and the remote being captured and streams it to individuals who are watching to the live event, or do callouts to the pods to get their perspec-
experience that they watch streamed. Consider how much sessions online. It’s one-way communication from your event to tives on specific topics. This format is much more engaging for Studio + 2 way pods
autonomy each pod has in relation to the event(s) they’re participants that view the event remotely. the pod participants but requires two-way streams from the
connected to, whether or not the pods can communicate live event to the pods for both audio and video. As soon as you
with other pods or with the main event space, what technology introduce two-way communication, the level of complexity and
Live Main + virtual participants coordination goes up significantly.
will produce the most glitch-free experience and what
everyone will do in case of technology failure.
• Remember that individuals attending online can disconnect Main + 2 way pods
when and if they want to. So keep their attention top-of-mind.

Configurations. When you move the audience and speakers to
different spaces, you can start recombining the building blocks of
your hybrid event. Here are some commonly used configurations
for hybrid events.

Legend
space types communication connection

= Face to face event
= realtime 1 way broadcast stream

= realtime 2 way communication
Some of your virtual viewers may get together in groups and
= Pod event watch the event together. Here, pods “watch” the content in
= on demand broadcast stream
four groups; each has its own “live event” in other locations. This can then also be combined with pods and individual virtual
This technique is often used when room capacity at live events is participants.
= near realtime
= Studio event insufficient, or when you want to connect groups of people who
It’s also possible to combine elements from the above formats. Studio + 2 way pods + virtual participants
can’t travel, and thus gather remotely in pods to have their own
You can have a live event, a number of pods and individual
= Online individual “live events” in other locations. You capture the essence of the
participants.
video and audio onsite at the live event and stream it out to the
pods. They can watch it live or live with a delay or time-shifted
(when it is convenient in their time zone or program). Main + 1 way pods + virtual participants

Format Types
Traditionally, we have speakers and attendees in the same venue. Main + 1 way pods
You have staging and production equipment in place for your
general (plenary) sessions.

Live Main Event


Monday, 15 April 13 Hybrid Meetings: How-To Guide | Page 3

about the research
Talked to smart people who said smart
things: 1,794 Survey respondents and
37 interviews.

Monday, 15 April 13

enabled by

Monday, 15 April 13

research team
USA & European based research team

Samuel J. Smith Rosa Garriga Jenise Fryatt Richard John Ruud Janssen

Monday, 15 April 13

learner outcomes

1.Discover why hybrid events are relevant and
deﬁne the opportunities and beneﬁts for your
organization

2.Learn about the building blocks and new
communication functions available in hybrid events

Monday, 15 April 13

learner outcomes
3.Become familiar with engagement
techniques can be used with the technology
options available.

4.Be ready to plan your next hybrid meeting after
having discovered the Hybrid Event Process
that comes directly from researching and analyzing
the most successful hybrid events.

Monday, 15 April 13

would you like to…?

Monday, 15 April 13

about the research
Looked at hybrid events from six different angles:
• production
• technology
• attendee experience
• design & preparing content
• team
• preparing & training speakers
+ Hybrid Meeting

Monday, 15 April 13

When have you last
had chocolate?
Monday, 15 April 13

When have you last
been to the Theatre?
Monday, 15 April 13

u s ?
t to
v an
l e
is re
is th
h y
w

Monday, 15 April 13

NT live facts
• ﬁlmed in high deﬁnition
• broadcast via satellite
• in 500 cinemas in 22 countries
• £ 50 (€ 59) Live Ticket
• £ 15 (€ 18) Cinema ticket

Monday, 15 April 13

would you like to…?
• Reach more delegates
• Allow virtual delegates to participate
• Provide new content delivery & communication options
• Connect multiple events
• Different times or locations
• Repurposing event content
• Include those who could not attend

Monday, 15 April 13

what you can expect
Why? opportunities & benefits

What? building blocks & case study

How? formats; tech; engagement

When? process

Monday, 15 April 13

what’s expected of you
• Become more involved in the content development,


• Concentrate on objectives and strategy,

• Learn how to strategically ask questions when selecting and
applying technology

• Develop new planning skills.

Monday, 15 April 13

hybrid mission possible

Monday, 15 April 13

what are your building blocks
for hybrid events.

Legend


Som
= Pod event watc
four
= near realtime
This
= Studio event insu
can’
= Online individual “live
vide
pods
#CWTworkshop | @ruudwjanssen (whe
Monday, 15 April 13

where are your attendees

at home in pods

http://www.ﬂickr.com/photos/oddysseey/5051881806/sizes/l/in/photostream/

http://www.ﬂickr.com/photos/reallyboring/6010493725/sizes/o/in/
photostream/

onsite
Monday, 15 April 13

hybrid mission possible
+ Hybrid Meetings Case Study: eBay

eBay: Hybrid
Y
communications for eBay.
Across Borders
D
That department created a structure for the weekly meetings

U
that employees liked—one that allowed them to put faces to names

T
and get a live, team-oriented experience that provided updates on

S
When Pierre Omidyar started eBay in 1995, he said he wanted to important company business.
“create an efficient market where regular people could compete Though the ETB originally began as a way for management to

E
with big business.” Seventeen years later, eBay has become big update teams, the format has evolved to one that is less hierarchical

S
business, with 90 million users and more than US$9 billion in and more discussion-oriented. Participants from the various offices

A
revenue a year. interact and ask questions in real time. Davies establishes an

C
As with any company’s rapid expansion, there were bound agenda and plans for each meeting several months in advance.
to be growing pains. And, because of a major restructuring, “We currently have 14 offices in 13 different countries around
eBay experienced a problem many large companies encounter: Europe,” he notes. “It’s growing all the time as eBay grows.
The multinational Internet corporation needed to find a way for Last month, we added our recently acquired business in Turkey,
colleagues in 14 offices in 13 European countries to interact with Gittigidiyor.”
and see and hear their leaders talk about business strategy on a The timing and frequency of the event has flexed around
regular basis. the needs of the business. When the need to connect the wider
Enter the European Team Brief (ETB), developed by regional team was at its strongest, the briefing occurred at 10
communications specialists at the company in 2008. The first a.m. Mondays. Company leaders liked how ETB could be used
briefs were limited to weekly emails with embedded video. to set the tempo and tone for the week. Scheduling the meeting on
But after a year, the team introduced Web conferencing on Monday, a day when most people in the European offices avoid
a shoestring budget. The 14 offices had a one-hour, live, travel, also resulted in greater attendance. Recently, ETB meetings

joint meeting each week using Microsoft Office Suite. And
slowly the meeting evolved into today’s HD (high-definition)
videoconference solution.
have moved to a monthly frequency, with occasional ad hoc
meetings, reflecting a decision by the company to increase its local
market focus.
Participants in the weekly, multi-office hybrid meeting now The ETB is marketed to European employees through email
Monday, 15 April 13 interact both face-to-face (in large designated areas within their invitations and follow-up summaries.

eBay European Team
Brief case study

Monday, 15 April 13

How To Guide CHAPTER 1:
Introducing Benefits to Meeting Professionals

Hybrid Meetings
Hybrid events create new opportunities for meeting planners to:
+ Hybrid Meeting • Become more involved in the content development,
What is a Hybrid Meeting? Hybrid meetings inte- • Concentrate on objectives and strategy,
• Learn how to strategically ask questions when selecting
grate technology with traditional event practices and applying technology and
to create new types of attendee experiences and • Develop additional project management and planning skills.
or event with at least one group of face-to-face Benefits to Onsite Planners
Onsite planners who work for conference centers and other event
participants that digitally connects with partici- venues can expand their client offerings to:
pants in another or multiple locations. • Centralized booking of conference rooms across
multiple properties for hybrid meetings,
• Centralized audiovisual technology ordering

How-to Guide:
and support across multiple properties,
Table of Contents • Videoconference facilities on multiple properties,
• Centralized ordering of food and beverage across
Hybrid Meetings CHAPTER 1: INTRODUCING HYBRID MEETINGS (PG 2)
- What is a Hybrid Meeting? multiple properties,
- Discovering the Benefits of Hybrid Meetings • Temporary staffing support across multiple properties
By Jenise Fryatt, Rosa Garriga, Ruud Janssen, and cities and
1. Benefits to Meeting Professionals
CMM, Richard John and Samuel J. Smith 2. Benefits to Onsite Planners • Internet bandwidth support.
- Building Blocks of Hybrid Events
1. Spaces
2. Audience Building Blocks of Hybrid Events
3. Configurations One of the greatest advantages of hybrid events is that they
4. Technology allow meeting professionals to reconfigure the building blocks
- Format Types of an event. For example, instead of having a single venue, you
- Role of Communication in Live and Hybrid Events
could have four or five regional sites. Instead of flying attendees
INTRODUCTION CHAPTER 2: HYBRID EVENT PROCESS (PG 7) to a single city for a half-day conference, you can invite them to
- Introduction The best hybrid events create unique experi- a two-hour conference at restaurants in their cities.
Hybrid is the breakout star of the - Strategy
1. Define Meeting Objectives ences for different types of participants in differ- Technology enables hybrid events to work across time and
meeting industry, an emerging event type that re- 2. Consider External Factors
3. Develop a Budget
ent places. Combining functionalities of face-to- space. Before getting engaged with the technological options and
requirements, it’s critical to understand the basic building blocks of
quires meeting professionals to stretch their creativity, strategizing, 4. Measure Success face events and those of virtual meetings into hybrid events.
execution and measurement and integrate technology with tradi- 5. Analyze Your Audience
6. Outline Your Event Execution Strategy hybrid events enables meeting planners to have
Spaces. Hybrid attendees aren’t limited to a single room or venue.
tional live events to create new types of experiences and content - Pre-Production a much broader spectrum of options to engage
1. Pre-Event Marketing
They can participate online at the hotel, at a regional site or on the
delivery tools. Nowhere in the history of meetings have we seen 2. Content Design delegates. It’s important to become familiar with beach. Presenters and facilitators can be spread across time and
such an explosion of so many different formats and applications 3. Digital Communications space as well. Here are the most common spaces.
4. Speaker Selection and Briefing the components of hybrid events before you • A hybrid event is a gathering of at least one group of face-to-face
of new technology. 5. Engagement think and conceptualize available options. participants that digitally connects with participants in another
6. Key Hybrid Team Roles
or multiple locations.
Microsoft, eBay and Thrivent Financial are just a few of the 7. Security and Data Privacy
8. Security and Data Privacy Discovering the Benefits of Hybrid Meetings • A virtual event is a gathering of participants in multiple
companies that have realized the value of the hybrid meetings—to 9. Metrics and Reporting Meetings deliver value when participants do something locations who connect by some form of technology (phone,
increase sales, improve performance and grow attendance. How- - Onsite (buy a product/service, become more efficient, learn a skill or video, computer).
- Post-Event • A face-to-face event is a gathering of individuals in the
procedure) as a result of having attended. Hybrid events
ever, only a fraction of meeting professionals take advantage of all same location.
CHAPTER 3: SUCCESSFUL HYBRID EVENT MODELS (PG 10) are no different in that sense from live events. They give you
that technology has to offer. Many interviewed for MPI’s research - Thrivent Financial opportunities for adding value in the following ways. • A pod event (also referred to as a pod) is a gathering of
- eBay individuals in one location linked to an event in a separate
into hybrid events don’t have experience using the model, but - Nike
• Reaching more delegates (face-to-face plus virtual)
• Allowing virtual delegates to participate alone location.
those who do are more likely to exceed objectives. - SAP
or in small groups • A studio event is a gathering that includes a space for content
- SAE
- Theater • Providing new content delivery and communication production that is distributed to an online or pod audience.
So, we present this How-to Guide, based on author experi- - Sports options
ence, a survey of 1,794 meeting professionals and delegates and - Politics
• Connecting multiple events that occur concurrently Audiences. When you link audiences in vastly different locations,
- Open Source you need to consider their different needs and experiences. Here
37 in-depth interviews with meeting professionals who have con- or at different times or locations
CHAPTER 4: RESOURCES (PG 11) • Extending the reach of your message by repurposing are the most common audience types.
ducted hybrid events and delegates who have experienced them. - Definitions event content • The face-to-face audience of a hybrid event can be small or
- Useful Online Articles Related to Hybrid Events large. Its needs are the same as the needs for any face-to-face
This guide gives you the tools you need to implement your own - Ideas, Inspiration for Hybrid Events
• Including people who could not otherwise attend
(busy executives, global attendees) event, but there are new aspects to consider. Will the virtual
hybrid event in two sections: one theoretical, one practical. - Hybrid Event Pre-Production and Production Tools
audience interact with the face-to-face audience? Often
- Remote Audience Engagement Tools Attend hybrid events as a virtual participant prior to
creating one for your own organization and seek the face-to-face participants pay more to attend. Keep this in mind
advice of peers who are experienced in the medium. to ensure that other elements of the event don’t negatively
affect the face-to-face experience.

http://bit.ly/hybridtoolkit

Today’s technology has made it much more affordable to set up Another hybrid format uses a studio to create and broadcast con-
• The Pod audience experiences two types of events The simplest form of hybrid event takes the content already two-way communications between pods and remote sites. This tent. The face-to-face delegates attend in small groups in remote
simultaneously: the face-to-face meeting and the remote being captured and streams it to individuals who are watching allows attendees to actively contribute to the content and the pods watching the broadcast. These attendees then have the
experience that they watch streamed. Consider how much sessions online. It’s one-way communication from your event to dialogue. Equally important, speakers from one pod can present chance to ask the speaker questions or give feedback.
autonomy each pod has in relation to the event(s) they’re participants that view the event remotely. to the live event, or do callouts to the pods to get their perspec-
connected to, whether or not the pods can communicate
tives on specific topics. This format is much more engaging for Studio + 2 way pods
with other pods or with the main event space, what technology Live Main + virtual participants the pod participants but requires two-way streams from the
will produce the most glitch-free experience and what
everyone will do in case of technology failure. live event to the pods for both audio and video. As soon as you
• Remember that individuals attending online can disconnect introduce two-way communication, the level of complexity and
when and if they want to. So keep their attention top-of-mind. coordination goes up significantly.

Configurations. When you move the audience and speakers to Main + 2 way pods
for hybrid events.

Legend


= Pod event watch the event together. Here, pods “watch” the content in
four groups; each has its own “live event” in other locations.
= near realtime
This technique is often used when room capacity at live events is
= Studio event insufficient, or when you want to connect groups of people who
can’t travel, and thus gather remotely in pods to have their own
= Online individual “live events” in other locations. You capture the essence of the
pods. They can watch it live or live with a delay or time-shifted This can then also be combined with pods and individual virtual
(when it is convenient in their time zone or program). participants.

Format Types It’s also possible to combine elements from the above formats. Studio + 2 way pods + virtual participants
Traditionally, we have speakers and attendees in the same venue. Main + 1 way pods You can have a live event, a number of pods and individual
You have staging and production equipment in place for your participants.
general (plenary) sessions.

Main + 1 way pods + virtual participants
Live Main Event

#CWTworkshop | @ruudwjanssen Hybrid Meetings: How-To Guide | Page 3


Monday, 15 April 13

nts The simplest form of hybrid event takes the content already

format examples
he remote being captured and streams it to individuals who are watching
how much sessions online. It’s one-way communication from your event to
t(s) they’re participants that view the event remotely.
mmunicate
what technology Live Main + virtual participants
d what

n disconnect
on top-of-mind.

d speakers to
uilding blocks of
d conﬁgurations

connection

way broadcast stream

way communication
watch the event together. Here, pods “watch” the content in
d broadcast stream #CWTworkshop | @ruudwjanssen
four groups; each has its own “live event” in other locations.
Monday, 15 April 13 This technique is often used when room capacity at live events is

pods. They can watch it live or live with a delay or time-shifted

format examples
(when it is convenient in their time zone or program).

he same venue. Main + 1 way pods
ace for your

Monday, 15 April 13

Studio
the pod participants but requires two-way streams from the
live event to the pods for both audio and video. As soon as you

format examples
introduce two-way communication, the level of complexity and
coordination goes up signiﬁcantly.

Main + 2 way pods

This can
participan
Monday, 15 April 13 It’s also possible to combine elements from the above formats.

It’s also possible to combine elements from the above formats. Studio + 2 way

format examples
You can have a live event, a number of pods and individual
participants.

Main + 1 way pods + virtual participants

Monday, 15 April 13

fordable to set up Another hybrid format uses a studio to create and broadcast con-
emote sites. This tent. The face-to-face delegates attend in small groups in remote
content and the
ne pod can present
get their perspec-
format examples
pods watching the broadcast. These attendees then have the
chance to ask the speaker questions or give feedback.

ore engaging for Studio + 2 way pods
eams from the
o. As soon as you
of complexity and

Monday, 15 April 13 This can then also be combined with pods and individual virtual

format examples
This can then also be combined with pods and individual virtual
participants.

ove formats. Studio + 2 way pods + virtual participants
individual

Monday, 15 April 13

Alternatively you can have independent events that are intercon- Technology. T

format examples
nected during which each pod has its own programming and events. Your
connects with other pods for joint sessions. you allocate r
• Production
and/or stud
Equal pods • Streaming
it on a serv
and provid
• Online atte
and login a
element su
online com
• You need st
This may c
• Videoconfe
and video
minimizing

Role of Comm
The role of co
across multip
creates a diffe
for content d
communicati
on the next p
they are relev
Dispersio
#CWTworkshop | @ruudwjanssen locations crea
Monday, 15 April 13 building face-

engagement
VIRTUAL STUDIO LIVE EVENT EXCLUSIVE INTERVIEWS

MAKE IT PERSONAL BUILD A COMMUNITY

Monday, 15 April 13

The presentation styles require
certain speciﬁc skills in terms of
talking to the camera and being
comfortable around a camera.
Richard Davies, eBay Europe

Monday, 15 April 13

TEAMS AND PEOPLE
Which roles do you consider to be of most importance for a Hybrid Event Team?

Production Director
Creative Director
Technical Director
Digital Strategist
Consultant
Virtual Emcee
Meeting Planner
Marketing Manager
Educator

Important Unsure Not Important

Monday, 15 April 13

For examples, refer to Chapter 3. remote participant networking and team building.
Your building blocks can be conﬁgured in many different
ways. Keep your audience, spaces and objectives forefront, as
these factors will help guide your hybrid strategy. In Chapter 2,

technology
you’ll ﬁnd the steps for developing and executing your hybrid
events strategy.

See next page.

#CWTworkshop | @ruudwjanssen Hybrid Meetings: How-To Guide | Page 5

Monday, 15 April 13

Function Why it is relevant?

communication
function of


Monday, 15 April 13

hybrid event process

Monday, 15 April 13

opportunities & benefits
Expand your oﬀerings to:

• Centralized booking capabilities

• Video conference facilities on site

• Internet bandwidth support

Monday, 15 April 13

3 things you can do tomorrow

NT Live image credit = http://d19rwafe7w9ltb.cloudfront.net/sites/all/libraries/ﬁles/styles/730x398-homepage_orig/public/images/ntlive_poster.jpg

Monday, 15 April 13

1) visit a hybrid event

NT Live image credit = http://d19rwafe7w9ltb.cloudfront.net/sites/all/libraries/ﬁles/styles/730x398-homepage_orig/public/images/ntlive_poster.jpg

Monday, 15 April 13

2) plan a (mini) hybrid event

Monday, 15 April 13

20130417 cwt tnoc hybrid presentation

20130417 cwt tnoc hybrid presentation

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20130417 cwt tnoc hybrid presentation