This document discusses embracing social media and hybrid events. It highlights key elements of a social media strategy, including listening, messaging, and defining a strategy map from the perspective of users and to drive business results. Tactical elements of social media discussed include various social networks and tools. The importance of having clear objectives is emphasized. Attending a workshop on social media and hybrid events is suggested.
13. WORLDS ARE COLLIDING
FACE TO FACE DIGITAL
MEETINGS
image credit: Sam Smith & Ruud Janssen
14. WORLDS ARE COLLIDING
FACE TO FACE DIGITAL
MEETINGS
image credit: Sam Smith & Ruud Janssen
OPPORTUNITY
15. OPPORTUNITY
Extend Dialogue
FACE TO FACE DIGITAL Include More People
MEETINGS
Improved Interaction
Alternative Formats
image credit: Sam Smith & Ruud Janssen
18. ALTERNATIVE FORMATS
TELEPRESENCE VIRTUAL WORLD
VIRTUAL
image credit: Sam Smith & Ruud Janssen
19. PHASE 1
SOCIAL
NETWORKS WEBINAR
BLOGS FIRST TIME
ATENDEE
WEBINAR
image credit: Sam Smith & Ruud Janssen image credit: Sam Smith & Ruud Janssen
20. PHASE 1 PHASE 2
LIVE BROADCAST TO HYBRID AUDIENCE
VIRTUAL PANNEL SESSION
NEAR REALTIME REPORTING
SOCIAL
NETWORKS WEBINAR
2 DAY SOCIAL
BLOGS VIDEO LEADER MEDIA &
HYBRID EVENT
EC GENIUS BAR
LIVE MINDMAPPING
image credit: Sam Smith & Ruud Janssen
POD VENTS image credit: Sam Smith & Ruud Janssen
22. image credit: Genius Bar mashup adapted by Sam Smith & Ruud Janssen (ICCA genius bar logo to be designed in line with brand guidelines WPC)
23. image credit: Genius
Bar mashup adapted
by Ruud Janssen
( ECEU genius bar
logo to be designed
in line with brand
guidelines ECEU)
24. PHASE 1 PHASE 2 PHASE 3
LIVE BROADCAST TO HYBRID AUDIENCE
VIRTUAL EMCEE
NEAR REALTIME REPORTING
SOCIAL NEW MEDIA EVENT
NETWORKS WEBINAR CASE STUDY DASHBOARD VIDEO
2 DAY SOCIAL
BLOGS FIRST TIME HYBRID
MEDIA & HYBRID THANK YOU POST EVENT WHITEPAPER
ATENDEE ATTENDEE
EVENT COURSE VIDEO EMAIL WEBINAR
WEBINAR WEBINAR
EC GENIUS BAR
LIVE MINDMAPPING
image credit: Sam Smith & Ruud Janssen POD EVENTS
25. #ECTC11
WPC20
www.eventcamp.eu
image credit: adapted for demo purposes only
by Sam Smith & Ruud Janssen
26. PHASE 1 PHASE 2 PHASE 3
LIVE BROADCAST TO HYBRID AUDIENCE
HYBRID CHALLENGES
NEAR REALTIME REPORTING
SOCIAL NEW MEDIA EVENT
NETWORKS WEBINAR CASE STUDY DASHBOARD VIDEO
2 DAY SOCIAL
BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER
MEDIA &
ATENDEE ATTENDEE
HYBRID EVENT VIDEO EMAIL WEBINAR
WEBINAR WEBINAR
VIRTUAL EMCEE
LIVE MINDMAPPING
image credit: Sam Smith & Ruud Janssen POD EVENTS
27. 2011 2014
PHASE 3 PHASE 1 PHASE 2 PHASE 3
EVENTCAMP EUROPE 2011 EVENTCAMP EUROPE 2012
SOCIAL NEW MEDIA EVENT
NEW MEDIA
DASHBOARD
NETWORKS WEBINAR CASE STUDY DASHBOARD VIDEO
EVENT
VIDEO
WHITEPAPER
BLOGS FIRST TIME THANK YOU POST EVENT WHITEPAPER
2 DAY SOCIAL
ATENDEE MEDIA & VIDEO EMAIL WEBINAR
HYBRID EVENT
WEBINAR COURSE
image credit: Sam Smith & Ruud Janssen