The Essentials of Creating a Social-Media Friendly Event Site Presented by Ruud Janssen, CMM http://www.tnoc.ch Original Webinar with full audio and slides can be found here: http://www.mpiweb.org/Education/Online/smeventsite Description While we are racing to jump on the social media bandwagon, we forget to check if our websites are ready for Social Media. Most aren’t – and you are missing attendees. This webinar will show you five simple things that you can change on your website today to make it social media friendly. Learning Objectives: Learn 5 common website mistakes that events sites make Identify strategies that you can implement tomorrow to fix those mistakes Garner additional exposure and potentially increase revenue Sponsored by: Intercontinental Hotel Groups + MPI + TNOC

1. The Essentials of Creating a
Social-Media Friendly Event Site
Presented by Ruud Janssen, CMM
13 April 2011

2. The Essentials of Creating a
Social-Media Friendly Event Site
Presented by Ruud Janssen, CMM
13 April 2011
While we are racing to jump on the social media bandwagon, we
forget to check if our websites are ready for Social Media. Most
aren’t – and you are missing attendees. This webinar will show you
five simple things that you can change on your website today to
make it social media friendly.
Learning Objectives:
• Learn 5 common website mistakes that events sites make
• Identify strategies that you can implement tomorrow to fix
those mistakes
• Garner additional exposure and potentially increase revenue
Sponsored by:

3. @ruudwjanssen
TNOC.skype
ruud.janssen@tnoc.ch
www.tnoc.ch
small business owner
20 years in meetings industry
marketing entrepreneur in bespoke
social media & online collaboration
accredited trainer & facilitator
MPI international board of directors
TEDx curator
project meeting architecture
slowfood enthusiast
Ruud Janssen, CMM
3

4. 5 steps to more social media friendly event websites
4

5. 5 steps to more social media friendly event websites
es s)?
bu si n
e
nt (th
r eve
r you
d o fo
ee d to
si te n
s the rs?
doe se
at th eu
wh for
o
d to d
it nee
td oes
w ha
5

6. not
abo
ut w
iref
r am
es
or C
MS

7. not
abo
ut t
ype
fac
e so
rw
eb
des
ign

8. The Essentials of Creating a
Social-Media Friendly Event Site

9. website = point to place
image credit: ©TNOC | Ruud Janssen

10. the hub of your community
image credit: David Armano
adapted by Ruud Janssen

11. where to start?

12. collect

13. PHASE 1
SOCIAL
NETWORKS WEBINAR
BLOGS FIRST TIME
ATENDEE
WEBINAR
image credit: Sam Smith & Ruud Janssen

14. PHASE 1 PHASE 2
PHASE 2
LIVE BROADCAST TO HYBRID AUDIENCE
VIRTUAL PANNEL SESSION
NEAR REALTIME REPORTING
SOCIAL
NETWORKS WEBINAR
BLOGS FIRST TIME HYBRID
ATENDEE ATTENDEE
WEBINAR WEBINAR
ONSITE GENIUS BAR
LIVE MINDMAPPING
image credit: Sam Smith & Ruud Janssen CONTENT SNIPPET STREAMING

15. PHASE 1 PHASE 2
PHASE 2 PHASE 3
LIVE BROADCAST TO HYBRID AUDIENCE
VIRTUAL PANNEL SESSION
NEAR REALTIME REPORTING
SOCIAL NEW MEDIA EVENT
NETWORKS WEBINAR CASE STUDY DASHBOARD VIDEO
BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER
ATENDEE ATTENDEE VIDEO EMAIL WEBINAR
WEBINAR WEBINAR
ONSITE GENIUS BAR
LIVE MINDMAPPING
image credit: Sam Smith & Ruud Janssen CONTENT SNIPPET STREAMING

16. PHASE 3 PHASE 1 PHASE 22
PHASE PHASE 3
2011 CONGRESS 2012 CONGRESS
SOCIAL CONTENT NEW MEDIA EVENT
NEW MEDIA
DASHBOARD EVENT NETWORKS WEBINAR REPURPOSING DASHBOARD VIDEO
VIDEO
WHITEPAPER
BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER
ATENDEE ATTENDEE VIDEO EMAIL WEBINAR
WEBINAR WEBINAR
image credit: Sam Smith & Ruud Janssen

17. what do you put in &
what would you like to get out?
= conversion
17

18. where do you need to pay attention?
listening presence content blogger relations utility
stations engineering creation applications
employee viral mobilization crisis management search engine crowdsourcing
mobilization optimization
brand strategy web alliances measurement creative
development analytics
18

19. Altimeter Group asked 140 Corporate Social Strategists:
“What three external (go-to-market) social strategy
objectives will you focus on most in 2011?”
Source: Survey of Corporate Social Strategists, Altimeter Group, 2010

20. 5 steps to more social media friendly event websites
20

21. rich & fresh
1
content

22. Let’s consider an
event website

23. where do website visitors come from?
23

24. can your visitors find their why?
24

25. what & whom are they looking for?
25

26. how do they wish to engage?
26

27. are they socially motivated?
27

28. or just to convince their boss
28

29. how attractive is your proposition?
29

30. and who is it for?
30

31. when do they need what?
31

32. how do you keep them connected?
32

33. where do you have the conversation?
33

34. how is the content relevant?
34

35. what resources do you have?
35

36. and can you sustain the efforts?
36

37. do you offer enough variation?
37

38. and is it worth the effort?
38

39. does it lead to conversion?
39

40. 5 steps to more social media friendly event websites
40

41. 2
social
content

42. who’s listening?
Social media is about getting
others to tell our stories for us
42

43. we want to do business with a person
43

44. we want to connect to the real thing
44

45. and we trust our friends
Tripadvisor launched Facebook’s
Instant Personalization feature in
Dec 2010, offering friend ratings,
reviews and travel history
45

46. and near realtime information
46

47. created by the community
47

48. we want the backstage scoop
48

49. right here right now
49

50. enablers of social networking
50

51. your turn | activity 1
What forms of social
interaction do you see
on your event website
today?

52. which functionalities do you use in your
organization’s website?
52

53. we want the full picture
53

54. and see what get’s traction
54

55. 5 steps to more social media friendly event websites
55

56. 3 mobile
interaction

57. how portable is your website?
image credit: Genius
Bar mashup adapted
by Ruud Janssen
( genius bar logo to be
designed in line with
brand guidelines)

58. compatible with phones & tablets?
58

59. what your website looks like on an ipad?
check on http://www.ipadpeek.com
59

60. 60

61. 61

62. 62

63. 63

64. 64

65. 5 steps to more social media friendly event websites
65

66. easy to
share

67. what and who do they care about?
engage based on a user’s mode
67

68. I tell my friends about your brand
not because I like your brand
but because I like my friends
68

69. Exclusive deals or offers 36.90%
YES i am a current customer. 32.90%
NO 40.10% Interesting or entertaining content. 18.20%
59.90% Other people I know are fans of the brand. 6.20%
Service, support or product news 5.00%
Other 0.70%
have you ever “friended” a brand what is the primary reason you
on Facebook or MySpace? “friend” a brand?
Source: Razorfish study
69

70. Exclusive deals or offers. 43.50%
NO YES
i am a current customer. 23.50%
74.50% Interesting or entertaining content 22.70%
25.50%
Other people I know are fans of the brand. 6.30%
Service, support or product news 3.50%
Other 0.40%
have you ever followed a what is the primary reason you
brand on Twitter? follow a brand on Twitter?
Source: Razorfish study
70

71. affiliate marketing & sharing
71

72. website in transition?
72

73. keep the dialogue going
73

74. social media layer over your site
74

75. facebook layer over your site
75

76. video layer over your site
76

77. sharing layer over your site
77

78. contact layer over your site
78

79. tracking your engagement & benefits
79

80. www.paywithatweet.com
80

81. 81

82. 82

83. 83

84. 84

85. which functionalities do you use in your
organization’s website?
85

86. does your website engage in conversation?
image credit: Genius
Bar mashup adapted
by Ruud Janssen
( genius bar logo to be
designed in line with
brand guidelines)

87. where is your audience?

88. 5 steps to more social media friendly event websites
88

89. 5
really
simple to
syndicate

90. 90

91. 91

92. 92

93. RSS - Really Simple Syndication
social content blogosphere
Channel
content is
promoted and
posted to
blogs.
Profiles drive traffic Profiles are
search Channel content is
to the content
posted to profiles. promoted to Original branded
channels. the blogs.
content and utility
Blogs will drive
traffic and
social networks members to the
profiles.
Friends and fans
join your
network.
93

94. DASHBOARD
WPC20
©TNOC | DASHBOARD
image credit: adapted for demo purposes only

95. how communities are built
image credit: David Armano
adapted by Ruud Janssen &

96. your site = point to place
image credit: © TNOC | Ruud Janssen

97. where do you need to pay attention?
listening presence content blogger relations utility
stations engineering creation applications
employee viral mobilization crisis management search engine crowdsourcing
mobilization optimization
brand strategy web alliances measurement creative
development analytics
97

98. activity 2
What social media element
would you like to add to
your site?
before - during - after

99. 5 steps to more social media friendly event websites
99

100. The Essentials of Creating a
Social-Media Friendly Event Site
Presented by Ruud Janssen, CMM
13 April 2011
www.tnoc.ch
ruud.janssen@tnoc.ch
@ruudwjanssen

101. where to start?
www.tnoc.ch
ruud.janssen@tnoc.ch
@ruudwjanssen

102. From Clipboards to iPads: Mobile
Apps for the Meeting Planner
Presented by Midori Connoly, Sam Smith & Ruud Janssen
18 May 2011
Technology Series: Part 5 of 5
Meeting planners were some of the first people to carry mobile phones – the immediacy of
communications and urgent nature of our meeting industry required constant contact.
Today almost every meeting planner has a phone in their pocket, purse or strapped to a
belt – but are we utilizing these mobile devices to their fullest extent? What mobile
applications and functionalities are available for these devices beyond an email inbox and
speaker phone?
Learning Objectives:
•Learn how the iPad is more than just a smaller version of a laptop
•Find time-saving strategies using mobile features