1. L/O What makes a good
print promotional
campaign?
L3 – What are the typical design
conventions of your genre?
L4 – What is the mode of address and
iconography used by your selected artist?
Analysis of a digipak & poster

2. What do we
analyse?

3. Main Image – shot type & mise-en-scene
Typography – Connotations of font and different font
Composition – positioning of subject and font
Colour scheme – what is the range of colour used?
Mode of address – what language is used, how does it
“speak” to its audience?
Iconography – what symbols or objects are used to
represent the artist or genre?

4. Typography & Language
Main Image
a)
Shot type
b)
Mise-en-scene
c)
Background images
a)
b)
c)
Describe the type of typography
What colour is the font
How does the cover speak to the
audience?
Composition / Layout
Colour Scheme
a)
b)
c)
d)
a)
b)
c)
Cropping of main image
Position of main image
Size & position album name
Size & position artist name
Music Genre:
Most prominent colour
Supporting colours
Overall colour pallette

6. Digipak Conventions
Measurement
Front Cover
Back Cover
Left Cover
CD Template
Spine
 Height: ___________
 Artist Name:
____________________
 Track listing
1. _______________
 Main image:
____________________
Circular Image:
____________________
 Artist name:
____________________
2.
_______________
Background Image:
3.
_______________
____________________
Background Image:
Album name:
4.
_______________
 Song Title:
5.
_______________
____________________
____________________
____________________
6.
_______________
7.
_______________
Song lyrics:
____________________
 Label logo:
 Label logo:
____________________
____________________
 Background image:
 Width: ___________
 Album Name:
____________________
 Artist Imagery:
____________________
 Spine: ___________
8.
_______________
9.
_______________
____________________
____________________
____________________
 Barcode
____________________
 Album Credits
__________________
____________________
Label copyright:
____________________
____________________
____________________
____________________
____________________
____________________
____________________
__________________
Label Copyright / Logo
__________________
____________________
____________________
__________________
____________________

7. Past students work

10. Imagery
a)
Shot of artist – shot type, costume, pose
b)
Background images
c)
Shapes and style
d)
Use of logo
e)
Colour scheme
Layout
a)
b)
c)
d)
Typography & Language
a)
b)
c)
d)
Describe the type of typography
What colour is the font
How does the advert speak to the
audience?
Reviews from music press
Cross Media Promotion
a)
b)
Cropping of main image
Foreground / background
Size & position of logo
Cropping of additional
imagery ( single or album
cover etc.)
c)
Music Genre:
Label logo
Where can the audience buy
the album / single?
How many platforms can the
audience buy the music on?

11. Imagery
a)
Shot of artist – shot type, costume, pose
b)
Background images
c)
Shapes and style
d)
Use of logo
e)
Colour scheme
Layout
a)
b)
c)
d)
Typography & Language
a)
b)
c)
d)
Describe the type typography
What colour is the font
How does the advert speak to the
audience?
Reviews from music press
Cross Media Promotion
a)
b)
Cropping of main image
Foreground / background
Size & position of logo
Cropping of additional
imagery ( single or album
cover etc.)
c)
Music Genre:
Label logo
Where can the audience buy
the album / single?
How many platforms can the
audience buy the music on?

12. Cross Media Promotion Campaign
ALL: YOU MUST analyse the poster and digipak of the same artist. Print out in
colour and annotate by hand. You could also do this on a detail
Powerpoint presentation or as a creative blogpost.
1.
2.
3.
4.
5.
6.
Introduce the artist, the album and the genre
Begin with the analysis of the front cover of the album
Then analyse the back cover of the album
Analyse the other panels of the digipak
Analyse the CD (if possible)
Then analyse the POSTER
Use as much technical language as possible. Try and relate each point to
audience appeal and the genre of the music.
Concluding paragraph
L3 – What are the typical design conventions of the genre you analysed?
L4 – What is the mode of address and iconography used by your selected artist?