Presentation for MOA () about gamification in marketing. Outlines what gamification is, where it is heading and how to succesfully implement gamification strategies. Lot's of examples, best practices and case stories of major brands.
34. MOA Gamification
@rutgerteunissen
4. Use the right Gamification SET
TOOLSELEMENTSSYSTEM
POINTS
LEVELS
PROGRESS
RULES
WIN
STATUS
COLLABORATION
SURPRISE
LEADERBOARD
ACHIEVEMENTS
PROGRESS BAR
LOTTERY