1. A
Post-Penguin
Life™

2. Artificial Link Example
Competitive Keyword
(Out of nowhere; no context)

3. Let’s burn together in
Footer Hell
Home loans | Mortgages | Car
Insurance | New York Hotel |
Professional Hair Dryers | Chicago
SEO Company | Top Boston Lawyers

4. Let’s burn together in
Footer Hell
Home loans | Mortgages | Car Insurance |
New York Hotel | Hair Dyrers | SEO
Company | Top Lawyers in Boston

5. All my links look the
same, and it’s great!
• Las Vegas Flights
• Las Vegas Flights
• Las Vegas Flights
• Las Vegas Flights
• Las Vegas Flights
• Las Vegas Flights

6. My partners don’t
need to be relevant
> Las Vegas Flights
(in a page about lung cancer)

7. A natural link can look
like this:
“Of all the Las Vegas hotels I visited
in the last 8 years, Joe’s was
probably the best one, but not by
far, I must admit”.

8. A natural link can also
look like this one:
“Another recommended page
comes from a Joe’s, a website I’ve
been reading for years, and it deals
with the question of how to get
great car insurance even if you’re a
bad driver”.

10. If you’ve been
blacklisted by Penguin
1) Raise a white flag
2) Contact all your paid partners
3) Delete all paid/unnatural links
4) Disavow like hell, go all the way
5) Don’t waste time on games

11. If you have NOT been
BlackListed by Penguin
1) Contact all your paid partners
2) Fix all paid/unnatural links
3) Create links that look Über-Real
4) Create great content for your paid
partners to publish
5) Repair internal outdated links