2. Don’t Eat the Shakshuka.
The simple things can be the most potent.
Accept multi-channel ideas with a grain of salt.
3. Don’t Eat the Shakshuka.
Before you follow that recipe…
Is what you are executing:
• Has likelihood of true incremental value-added?
• Situation appropriate?
• Wary of Frankensteins?
• Peanut Butter and Eggplant Omelet anybody?
5. Poached Facebook
• Facebook Ads with Facebook Page + Retargeting Exposure where it is
attractive. Sales where they convert.
• Great for:
• Brands with strong Facebook presence but weak or new website presence. Facebook gives
live branding, while websites produce revenue conversions.
• Optional Ingredients:
• Retargeted ads have same branding as Facebook Page.
• Push ads back into Facebook via Facebook Ex.
7. Scrambled Search
• Search Campaigns tracked as specific retargeting audience
+ Retargeting Retargeting to visitors from specific search
campaigns or keywords because this relevancy may be a
better indicator of sales potential than browsing behavior.
• Great for:
• Ecommerce sites with large seasonal focuses or calendar driven
marketing.
• Optional Ingredients:
• Retargeted ads replicate keywords in their content.
• Adjust slope of bid retargeting bid reductions for more relevant
audience
9. 1990 Feels Like Yesterday
It is already 2013. Is the future here
yet?
• New Optionality:
• Facebook Exchange upside down
• Similar Amazon functionality
• Everyone sells 3rd party data. Opportunities & Risks.
• New Tools in the Kitchen:
• Google’s free container tag tool. User friendly. No exclusive
service needed.
10. Thank you to Everyone & SMX.
Ross Plotkin.
Direction of Online Advertising.
Kahena Digital.
@QuietNotion
WE’RE HIRING!
AFTER PARTY!