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Barry Schwartz

How to Skyrocket Your Facebook Campaign TODAY Adam Tal adamtal.com/SMX

Who am I? • Affiliate Marketer (Performance-Based*) • Consultant / Beach Bum • Author of "Facebook Ads for..."

The 2 Silent Killers of Facebook Campaigns: 1. LOW CTR (<0.08) 2. Short Lifespan of Ads

I only have 9 minutes... So I'll skip some explanations and go straight to the good stuff.

Images CTR 0.08% CTR 0.03% • Use People's Faces. • Smiling Faces Perform Better • Women get higher CTR's (Regardless of viewer gender)

Stop using this picture. Avoid Stock Photo Websites When Possible. Or pick the most realistic pictures.

0.14% 0.16% 0.17% 0.19% Object is looking at the CTA = #WIN

The Only Way to Get 0.30% CTR's. Split Test Images Like There's No Tomorrow!

Images Increase CTR <-- Red border wins 99% of the time

Images Fight Banner Blindness (Longer lifespan) 1 pic = over 42 variations for every crop. (would cost over $50 @ stock photo websites)

Images Fight Banner Blindness (Longer lifespan) No need for Photoshop. There's a 1-click solution. (If you need it, remind me... contact via Adamtal.com/SMX )

Use a damn CTA! (Call To Action) • Make it clear what you want the user to do. ("Click", "Buy", "Sign up") • Put your CTA at the end of your ad copy. (Just trust me about this one)

Use a damn CTA! (Call To Action) • Use urgency when possible Buy now! Click NOW! Sign-up before it's too late! Time Limited Offer

Ad Copy Introducing The Counter-Something CTA

Ad Copy Introducing The Counter-Something CTA Add a sentence that you wouldn't normally think would increase CTR.

Ad Copy Introducing The Counter-Something CTA "Limited - one per household" "According to the terms" "(But there's a catch...)" (These increase CTR's - but also trust, which means more conversions).

Any Hebrew Speakers In The Crowd? עברנו לעברית לתת לכם את טריק אחד שיכפיל את אחוזי ההקלקה שלכם עכשיו

AdamTal.com/SMX For More Facebook Tips, Tricks & Cheats:

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Adam tal ppc fbads

1. How to Skyrocket Your Facebook Campaign TODAY Adam Tal adamtal.com/SMX

2. Who am I? • Affiliate Marketer (Performance-Based*) • Consultant / Beach Bum • Author of "Facebook Ads for..."

3. The 2 Silent Killers of Facebook Campaigns: 1. LOW CTR (<0.08) 2. Short Lifespan of Ads

4. I only have 9 minutes... So I'll skip some explanations and go straight to the good stuff.

5. Images ...

6. Images CTR 0.08% CTR 0.03% • Use People's Faces. • Smiling Faces Perform Better • Women get higher CTR's (Regardless of viewer gender)

7. Stop using this picture. Avoid Stock Photo Websites When Possible. Or pick the most realistic pictures.

9. 0.14% 0.16% 0.17% 0.19% Object is looking at the CTA = #WIN

10. The Only Way to Get 0.30% CTR's. Split Test Images Like There's No Tomorrow!

11.

12.

13. Images Increase CTR

14. Images Increase CTR <-- Red border wins 99% of the time

15. Images Fight Banner Blindness (Longer lifespan) 1 pic = over 42 variations for every crop. (would cost over $50 @ stock photo websites)

16. Images Fight Banner Blindness (Longer lifespan) No need for Photoshop. There's a 1-click solution. (If you need it, remind me... contact via Adamtal.com/SMX )

17. Ad Copy CTA

18. Ad Copy CTA CTA

19. Ad Copy CTA CTA CTA!!!!!!

20. Use a damn CTA! (Call To Action) • Make it clear what you want the user to do. ("Click", "Buy", "Sign up") • Put your CTA at the end of your ad copy. (Just trust me about this one)

21. Use a damn CTA! (Call To Action) • Use urgency when possible Buy now! Click NOW! Sign-up before it's too late! Time Limited Offer

22. Ad Copy Introducing The Counter-Something CTA

23. Ad Copy Introducing The Counter-Something CTA Add a sentence that you wouldn't normally think would increase CTR.

24. Ad Copy Introducing The Counter-Something CTA "Limited - one per household" "According to the terms" "(But there's a catch...)" (These increase CTR's - but also trust, which means more conversions).

25. Any Hebrew Speakers In The Crowd? עברנו לעברית לתת לכם את טריק אחד שיכפיל את אחוזי ההקלקה שלכם עכשיו

26. Hebrew Gender Split

27. AdamTal.com/SMX For More Facebook Tips, Tricks & Cheats:

Adam tal ppc fbads

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