5. Strategy
PPR's business strategy is forward-looking, seizing new
opportunities and relying on innovation and change.
The Group’s energies remain focused on overall growth and
constant reinvention by building new brands, extending the
geographic footprint of its companies, inventing new products and
original concepts, and implementing modern ways to communicate
with consumers.
"The approach we have is to be in the right business at the right
time. It's the approach of an investor. I don't want to put all my
eggs in one basket. I'm really here to build something and to keep
on building a group."
IED Barcelona 2011
9. Facts
PUMA has sprinted to its "best ever" first-quarter 2011 results and even grew sales in Japan,
despite the tsunami disaster. The brand, which is owned by the French luxury group PPR,
grew its sales by 9.3 per cent to €773m (£686m).
PPR made its move into the luxury goods sector of the retail market that year when it set its
sights on Gucci Group. It secured a 42 percent interest in the firm, which set off a battle
with competitor LVMH. At the time of PPR's purchase, LVMH was making a
hostile play to acquire Gucci. PPR and LVHM battled it out in courts for
over two years and finally came to an agreement in Sept 2001.
PPR's stable of global luxury brands includes a 99% stake in Italian luxury goods company
Gucci Group, and luxury brands Alexander McQueen, Balenciaga, Boucheron, Bottega
Veneta, Stella McCartney, and Yves Saint Laurent, among others
IED Barcelona 2011
