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Customer Loyalty Software By Deal Text
1. What do you think of when you hear
CUSTOMER
LOYALTY
PROGRAM?
Call 715-817-0096
2. WHO WE ARE…
Deal Text Mobile Marketing
MISSION STATEMENT:
“We help businesses of all sizes find and keep more
customers, who spend more money, more often”.
Call 715-817-0096
3. SERVICES WE OFFER
Marketing Consulting
•We Teach You How To Grow YOUR Business Rapidly
POS Loyalty
•Our Specialty Highest ROI For Customers
Text Message Marketing
•An integral part of our POS Loyalty System
Mobile Coupons
•An integral part of our POS Loyalty System
Additional Value Added Services
•Appointment / Billing Text Reminder Service
•Direct Mail Marketing
•Social Media management
•Reputation Management
Call 715-817-0096
4. loi(- )l-t (noun)ˈ ̇ ə ē
Definition of Loyalty:
The quality or state or an instance of being loyal
Call 715-817-0096
Visit our website http://dealtext.net
5. Fact:
In 1981, an airline started the first frequent flyer program
for its best customers. Now, every airline has their own
frequent flyer program – it has become a standard for
what customers expect from an airlines and a rewards
program.
6. Fact: 10% = Your Best Customers
Top customers are 5-6x more valuable than the other
90%!
7. The modern credit card rewards marketing is an off-
shoot
of the frequent flyer campaigns.
More importantly, Rewards Programs are the primary
USP
of the big money Credit Card Players.
Big Money spends more than $2 billion a year
on loyalty programs.
8. Problem:
Over the last decade, franchises and small to medium-
sized restaurants and Mom & Pop retailers have been
limited to running campaigns with physical punch cards
and loyalty cards.
It works OK but...
9. Guilty as Charged:
Think about it how many times have you lost one
of those little cardboard cards.
Better still, how many times have you been to the
car wash and not even remembered you had it.
How many cards are in your wallet/purse
with one punch right now?
10. More Problems:
Statistics show that the average American household
belongs to 14 rewards programs, but is only actively using 6 of
them.
So how do we get more of them to use their
Rewards program and interact?
12. 1. Define the Right Loyalty Program:
For Retail Sales/Services and Restaurants, frequency
or points-based loyalty programs are required to stay
competitive and best retain customers.
Point Of Sale customer capture
is a must for obvious reasons.
13. 2. Create Rewards that Drive
the Best Behavior:
• Expand beyond discounting
• Small, quick rewards rule
• Generosity and brand are key
• Select cross promotions that
enhance perceived value
14. 3. Drive Customer Behavior through
Data Personalization:
• Capture vital customer data and assign the data to an individual.
• Utilize this data, birthday's and anniversaries are powerful marketing events.
• Use Personal data to promote viral sharing
• Personalized messages perform better
• Gender, age, income level, occupation, etc; all respond
better to different cross sales and up sells.
15. 4. Maximize Customer Acquisition:
• Your employees must promote your loyalty system!
Unfortunately, employees are busy, and forgetful.
Because of this, an eye-catching self-serve system
is a must.
• High traffic locations require fast
checkout speeds. Your loyalty
program must be fast and efficient
for your customers.
16. 5. Taylor a Loyalty Program to
YOUR Business:
Most 'loyalty' programs are designed to build the
program,
not Your Business!
Let's look at one of the more popular services available
to your company… Groupons
17. Groupon - Must fit Groupon’s offer criteria of ‘what’ and ‘when’
Loyalty - YOU Decide what and when
Groupon – People pay upfront for Groupon
•Splits fee paid 50-50, leaving owner 25% on a half-off deal
•Sends payment to owner 30 to 60 days later on redeemed offers
•Keeps their percentage on unredeemed offers
Loyalty – Deals directly with loyalty members
•for half-off deal, owner get 50% paid immediately on redemption.
Groupon - Attracts one-time discount seekers with no loyalty
Loyalty - Builds repeat business rewarding loyal customers
Groupon - Keeps the Customer Data Bases built by the offer and
competes with you for your customer
Loyalty - Builds an asset – YOU can market to YOUR DATABASE!
19. Fast Sign-up Process
Try capturing customer data with a pen and paper in a
busy checkout and see what your customers think near
the end
of the line.
Solution
Self serve check-in using the customer’s mobile
number. In a couple seconds, while the cashier
is doing his/her thing, the customer has
checked in. The line keeps moving. Nobody
forgets or loses their cell number.
20. Sign-up Reward
Most people (read customers) are lazy and won't
normally
take the time to join a loyalty program or are too worried
about being marketed to.
Solution
Use a powerful sign up offer (bribe) to ensure the
customer completes the CTA (call to action) and signs
up. Be creative
and think outside the box. If they can find the same offer
or coupon in the newspaper...the offer isn't good
enough.
21. Complete Sales Funnel
Ignoring the proper follow-up with your loyal customer
is a guaranteed fail!
Solution
Know how and when to engage your database (don't
worry
we'll teach you). ROI's into the 4 digit range are
very achievable! Done wrong, you'll waste time
and money. More importantly you will annoy
your customers.
22. A Quick Google Search Reveals…
One third of consumers find loyalty programs very
important during tough economic times
Consumer spending is 46% higher with companies that
offer a rewards program
70% of people from higher-income households
($125,000/year) are more loyal to companies that offer
rewards programs.
Only 4% of consumers have replaced loyalty cards with
mobile offers, but 53% say they are interested in doing
so
23. How We Can Help
Our proprietary systems and software allow us to
address all of the concerns we've all agreed upon here.
At Deal Text we know how to help businesses just like
yours!
It comes down to two things…
24. A Sales System That’s
Proven To Increase Profits
&
Software That's Capable Of Supporting
Any Loyalty Business Model
25. The Easy Part
There are a ton of great marketing consultants out there.
Many people can help your business grow. Loyalty is
nothing new...
26. Why We’re Different
•We Enjoy Our Work
•Attention To Detail
•Effective Communication
•Standard Operating Procedures
•Excellent Customer Training
•Extremely Affordable (No Egos Here)
•Hassle Free
•Guaranteed Results
27. The Hard Part
Everything we tried just didn't fit the business model
exactly the way our customers wanted
•The Software or App maker wasn't a business owner
•Deal Distributor is too greedy
•Clients can't brand for their company
•Existing POS System Doesn't Integrate
•Customers Still Required To Carry Something
•If You're Going To Pass Out Something Printed-Stick
with Cards
29. The Perfect Solution
•It's YOUR Program! - (Branding, Logos, Deals, ALL OF
IT!)
•Integrated Mobile Delivery - (Works On ALL Cell Phones)
•Builds a Text and Email List (and Automates Customer
Follow-Up)
30. Call us today at 715-817-0096
Email admin@dealtext.net