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Digital Sunshine Coast 
Presentation: DATE
Background 
2010: Sunshine Coast 
Council Draft Digital 
Economy Plan document. 
2012: Digital Futures 
Forum held with over 
80 participants) 
Resulting in the Sunshine 
Coast Digital Futures: 
Strategic Snapshot.
FOUNDATION 
DOCUMENTS 
2013 Regional Strategy Documents
In the meantime…
WHY EMBRACE A 
DIGITAL FUTURE?
Only half way… 
Global	Popula on	 
Internet	Popula on	 
8,000	 
7,000	 
6,000	 
5,000	 
4,000	 
3,000	 
2,000	 
1,000	 
0	 
1990	1991	1992	1993	1994	1995	1996	1997	1998	1999	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012	2013E	 
(millions)	 
Global	Internet	Popula on	 
Source:	Interna onal	Communica on	Union,	Google
PC’s now only a small share… 
Global	Internet	Connected	Device	Shipments	 
Personal	Computers	 
Wearables	 
Smart	TVs	 
Tablets	 
Smartphones	 
1,800,000,000	 
1,600,000,000	 
1,400,000,000	 
1,200,000,000	 
1,000,000,000	 
800,000,000	 
600,000,000	 
400,000,000	 
200,000,000	 
0	 
2000	 2001	 2002	 2003	 2004	 2005	 2006	 2007	 2008	 2009	 2010	 2011	 2012	 2013E	 
Units	 
Source:	Gartner,	IDC,	Strategy	Analy cs,	Company	Filings,	BI	Intelligence	Es mates
Chatanooga
Knowledge & 
Professional 
Services (incl Tech 
/ Start Ups / 
Entrepreneurs) 
Traditional 
Business 
(construction, 
manufacturing, 
agribusiness, retail) 
Health & 
Wellbeing 
Tourism, 
Sport & 
Leisure 
Education 
& 
Research 
Other High 
Value 
Industries 
(incl Aviation, Clean 
tech)
DIGITAL SUNSHINE COAST 
DRAFT Action Plan 
Public consultation during 
August and September 2014 
Showcasing our DIGITAL 
CHAMPIONS and providing 
information on digital opportunities 
www.digitalsunshinecoast.com.au
Collaborations are essential
Three priorities: Fifteen ACTIONS 
Delivery is the new strategy 
Digital 
Infrastructure 
Digital capacity 
& skills 
Digital culture 
& Innovation 
DIGITAL SUNSHINE COAST :: DRAFT DIGITAL ACTION PLAN FOR PUBLIC CONSULTATION
DIGITAL INFRASTRUCTURE 
PRIORITY Facilitate private and public sector investment 
in technology infrastructure to assist daily 
consumption, development and application of 
technological solutions. 
Planning and preparing for significant change 
PRIORITY 1
ACTIONS 
1. Infrastructure Investment 
2. Smart region 
3. Smart City Maroochydore
SMART CITY 
Opportunities 
Networked street light system 
Smart signage and sensor networks 
Integrated monitoring systems
PRIORITY DIGITAL CAPACITY AND SKILLS 
Develop the skills, capabilities and capacity 
of the people in our local businesses and 
our communities to build productivity and 
enhance our quality of life
ACTIONS 
4. Include digital innovation in curriculum development 
5. Coder Dojos 
6. Start Up Weekends 
7. Collaborative industry and business solving events 
and platforms 
8. Digital capacity building in local businesses 
9. Creative industry support and capacity building 
10. Augmented virtual reality
Today’s students are preparing for jobs that don’t yet exist 
“The expanding digital 
economy means that what 
was once only available to 
people with deep pockets 
or powerful connections, 
is now available to the 
ordinary person. You will 
be mainly limited by your 
creativity and 
persistence.” 
Pauline O’Sullivan, Victus Health 
The Economist, Jan 18th 2014
PRIORITY 
DIGITAL CULTURE AND INNOVATION 
Create a digital culture through institutional and 
individual leadership, which fosters and celebrates 
innovation and provides collaboration opportunities 
resulting in local businesses becoming net exporters of 
knowledge, products and services.
ACTIONS 
11. Develop a digital strategy for the region 
12. Showcase & exemplify digital champions 
13. Business excellence awards 
14. Digital work hubs 
15. Chief Digital Officer
www.digitalsunshinecoast.com.au 
Questions? 
Contact details: c/ RDA Sunshine Coast 
Russell Mason 
ceo@rdasunshinecoast.org.au

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Regional Isation through Mobilisation - The Digital Work Hub Project

  • 1. Digital Sunshine Coast Presentation: DATE
  • 2. Background 2010: Sunshine Coast Council Draft Digital Economy Plan document. 2012: Digital Futures Forum held with over 80 participants) Resulting in the Sunshine Coast Digital Futures: Strategic Snapshot.
  • 3. FOUNDATION DOCUMENTS 2013 Regional Strategy Documents
  • 5. WHY EMBRACE A DIGITAL FUTURE?
  • 6. Only half way… Global Popula on Internet Popula on 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013E (millions) Global Internet Popula on Source: Interna onal Communica on Union, Google
  • 7. PC’s now only a small share… Global Internet Connected Device Shipments Personal Computers Wearables Smart TVs Tablets Smartphones 1,800,000,000 1,600,000,000 1,400,000,000 1,200,000,000 1,000,000,000 800,000,000 600,000,000 400,000,000 200,000,000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013E Units Source: Gartner, IDC, Strategy Analy cs, Company Filings, BI Intelligence Es mates
  • 9. Knowledge & Professional Services (incl Tech / Start Ups / Entrepreneurs) Traditional Business (construction, manufacturing, agribusiness, retail) Health & Wellbeing Tourism, Sport & Leisure Education & Research Other High Value Industries (incl Aviation, Clean tech)
  • 10. DIGITAL SUNSHINE COAST DRAFT Action Plan Public consultation during August and September 2014 Showcasing our DIGITAL CHAMPIONS and providing information on digital opportunities www.digitalsunshinecoast.com.au
  • 12. Three priorities: Fifteen ACTIONS Delivery is the new strategy Digital Infrastructure Digital capacity & skills Digital culture & Innovation DIGITAL SUNSHINE COAST :: DRAFT DIGITAL ACTION PLAN FOR PUBLIC CONSULTATION
  • 13. DIGITAL INFRASTRUCTURE PRIORITY Facilitate private and public sector investment in technology infrastructure to assist daily consumption, development and application of technological solutions. Planning and preparing for significant change PRIORITY 1
  • 14. ACTIONS 1. Infrastructure Investment 2. Smart region 3. Smart City Maroochydore
  • 15. SMART CITY Opportunities Networked street light system Smart signage and sensor networks Integrated monitoring systems
  • 16.
  • 17. PRIORITY DIGITAL CAPACITY AND SKILLS Develop the skills, capabilities and capacity of the people in our local businesses and our communities to build productivity and enhance our quality of life
  • 18. ACTIONS 4. Include digital innovation in curriculum development 5. Coder Dojos 6. Start Up Weekends 7. Collaborative industry and business solving events and platforms 8. Digital capacity building in local businesses 9. Creative industry support and capacity building 10. Augmented virtual reality
  • 19. Today’s students are preparing for jobs that don’t yet exist “The expanding digital economy means that what was once only available to people with deep pockets or powerful connections, is now available to the ordinary person. You will be mainly limited by your creativity and persistence.” Pauline O’Sullivan, Victus Health The Economist, Jan 18th 2014
  • 20. PRIORITY DIGITAL CULTURE AND INNOVATION Create a digital culture through institutional and individual leadership, which fosters and celebrates innovation and provides collaboration opportunities resulting in local businesses becoming net exporters of knowledge, products and services.
  • 21. ACTIONS 11. Develop a digital strategy for the region 12. Showcase & exemplify digital champions 13. Business excellence awards 14. Digital work hubs 15. Chief Digital Officer
  • 22. www.digitalsunshinecoast.com.au Questions? Contact details: c/ RDA Sunshine Coast Russell Mason ceo@rdasunshinecoast.org.au

Notas do Editor

  1. Add commentary regarding the work being done b/w 2010 and now….
  2. Economic and Regional Development focus. The Roadmap includes society and the environment whereas the Economic Development strategy is primarily ‘economic development’.
  3. http://www.pcworld.com/article/246298/chattanoogas_innovation_culture.html http://www.thegigcity.com/ http://chattanoogagig.com/
  4. Positive vs Negative approach… know what is coming but BE PROACTIVE!