The Use of Digital Media to engage shoppers and grow categories presented by Russ Shirley and Ike Brunner.
Contact information:
Russ Shirley
russ.shirley@patronsvoice.com
https://twitter.com/russ_shirley
Ike Brunner
Ike.brunner@patronsvoice.com
Learn more about Russ and Ike here: http://digitaldonewright.com/about/
3. Behold the digital marketing contradiction and conundrum
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
4. “Which one area do you think will be the most important to marketers in the next 3 years?”
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
5. “How well equipped do you feel to execute the following?”
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
6. 34% of all marketers state companies will succeed without a digital marketing approach?
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
7. What is the most important concern or issue for marketers today?
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
8. What is the most important concern or issue for marketers today?
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
9. Discussion: Social media in consumers’ path to purchase
Tell us about your social media use
Have you ever used a QR code?
10. Tesco Homeplus Virtual Subway Store in South Korea
SOURCE: http://www.youtube.com/watch?v=nJVoYsBym88
SOURCE: http://www.telegraph.co.uk/technology/mobile-phones/8601147/Tesco-builds-virtual-shops-for-Korean-commuters.html
11. Discussion: Social media in consumers’ path to purchase
Consumer insights from popular social media sites (Facebook, Twitter, Google+, Pinterest)
12. Discussion: Social media in consumers’ path to purchase
Shopping apps (Shopkick, Checkpoints, Ibotta, Grocery iQ, Target)
13. Discussion: Social media in consumers’ path to purchase
New digital shopping tools (Flipboard Catalogs or Pinterest rich pins)
!
•
Crowdsourcing (https://getontheshelf.walmart.com/about)
14. Consumer insights from popular social media sites (Facebook, Twitter, Google+, Pinterest)
SOURCE: http://www.youtube.com/watch?v=EGjNm8ILoUU
SOURCE: http://www.cspnet.com/industry-news-analysis/marketing-strategies/articles/associated-wholesale-grocers-launches-social
15. Group Activity:
Review
local
health-‐focused
grocery
chain
websites
&
social
media
for
consumer
insights
• Whole
Foods
Cincinna0
• EarthFare
Dayton
• Jungle
Jim’s
Objec<ves
to
be
presented
to
class:
• Review
for
consumer/brand
engagement
• Iden0fy
consumer
insights
to
be
gained
from
these
channels
• Determine
how
insights
can
be
used
by
category
managers
16. Group Activity:
Review
three
examples
of
mobile
shopping
apps
• Shopkick
• IboGa
• Grocery
iQ
Objec<ves
to
be
presented
to
class:
• Summary
of
app’s
u0lity/func0onality
• How
brands
can
use
for
consumer
insights
• Ways
these
insights
can
feed
category
strategies
&
tac0cs
17. Shopkick’s iBeacon’s trial at Macy’s
SOURCE: http://www.youtube.com/watch?v=c3h0eKGfUfI
SOURCE: http://techcrunch.com/2013/11/20/shopkick-rolls-out-ibeacon-enabled-shopping-alerts-with-shopbeacon-with-macys-as-its-first-trialist/
18. Addi0onal
content
around
category
management
and
social
media:
•ConvenienceStoreNews’s
ar0cle
on
how
to
leverage
social
media
for
compe00ve
edge:
hGp://www.csnews.com/ar0cle-‐
using_social_media_for_a_compe00ve_edge-‐6343.html
•Chicago
Tribune’s
ar0cle
on
new
technologies
being
used
in
the
retail
shopping
space:
hGp://www.chicagotribune.com/business/sns-‐rt-‐us-‐retail-‐
tracking-‐20131114,0,279562,full.story
•Supply
Chain
Na0ons’s
ar0cle
on
the
impact
of
social
media
on
supply
chain
management:
hGp://blog.jda.com/the-‐impact-‐of-‐social-‐media-‐on-‐the-‐supply-‐chain-‐is-‐
there-‐one/
•Case
study
of
how
Hunt
Brothers
Pizza
uses
social
media
for
consumer
insights
and
category
management:
hGp://www.cspnet.com/category-‐management-‐news-‐data/
foodservice-‐news-‐data/ar0cles/hunt-‐brothers-‐leverages-‐social-‐media,
hGps://
www.facebook.com/HuntBrothersPizza