Example of the digital hub for #DDWSU
This document is designed to show you the elements that will be required to build and measure your Digital Hud.
If you have any questions email us.
http://digitaldonewright.com
7. Monitoring & Measurement
Activity, engagement, vs. goals
7
‣ Basic daily monitoring
• Likes, RTs/shares, comments/responses, followers/fans /
connections/circles
‣ HootSuite
• Monitor activity, respond to audience, expand engagement
‣ Long-term
• Continued HootSuite (custom regular reports)
• Google Analytics: website traffic, growth over time
• Regularly try new tools (FanPageKarma, Twitonomy,
TweetReach, SocialMention)
• G+ Ripples: public post share activity
• SimplyMeasured for all networks in one place
Russ Shirley & Ike Brunner | DigitalDoneWright.com
8. Google Results
Reputation management
8
‣ Goals
• Own all 1st page results, website to top, logo in images results
Russ Shirley & Ike Brunner | DigitalDoneWright.com
9. Google Results
Reputation management
9
‣ Goals
• Own all 1st page results, website to top, logo in images results
Russ Shirley & Ike Brunner | DigitalDoneWright.com
11. Opportunities & Limitations
Problems, good & bad
11
‣ Opportunities
• Foster unique community & brand w/in higher ed
• Become local SoMe experts, inside & outside academics
• Create positive press for WSU & WSU COM Dept.
• Build new, valuable network for students
• Students have significant impact on the brand
!
‣ Limitations
• Tough to stand out in crowded SoMe space (Google results)
• Brand is always connected to WSU
• Students have significant impact on the brand
• Building brand beyond closed class system
Russ Shirley & Ike Brunner | DigitalDoneWright.com
12. Conclusions
Good start, but a long way to go
12
‣ This is going to take some time
• Good thing we thought this through and have a plan
‣ Do we have the patience for this?
• Doesn’t matter; see first point
‣ What happens when students finish the class?
• Partial re-start every semester, but brand consistency will
remain and be key to long-term success
‣ How will we benefit from this brand long-term?
• Speaking engagements
• New networking & connection opportunities
• Academic recognition
• Local, regional expertise & consulting opportunities
Russ Shirley & Ike Brunner | DigitalDoneWright.com