People are talking about your brand-are you listening? In this webinar, we’ll cover the principles and tools you need to listen to and learn from your customers online.

2. Part One: Meet Social Media Engage:SD Sponsor

3. Part One: Meet Social Media Brought to you by...

4. What’s New with Engage:SD? >> In-Depth Technical Assistance Application is now available at www.engagesd.com (applications due October, 22) >> Engage:SD Resource Wiki is online at http://engagesd.wikispaces.com. There you can find a growing list of Social Media Resource Guides for your nonprofit.

5. Part Three: Learning to Listen Online How much time does it take? 5 hours 20 hours + per week 10 hours Less Time More Time Source: http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html, Beth Kanter, 2008

6. Part Four: Learning to Listen Online How much time does it take? Realistic Strategy 1 hour 5 hours per week 2.5 hours Less Time More Time Source: http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html, Beth Kanter, 2008

7. Part Four: Learning to Listen Online

8. Part Four: Learning to Listen Online People Don’t Trust Advertisements 76% of people believe that companies lie in advertising statistic from Yankelovich 2009| photo by mediaboytodd, flickr

9. Part Four: Learning to Listen Online People Don’t Trust Advertisements only 14% of people trust advertisements statistic from You Tube video: Social Media Revolution | photo by mediaboytodd, flickr

10. Part Four: Learning to Listen Online Social Media is not about Advertising photo by truthout.org, flickr

11. Part Four: Learning to Listen Online Social Media is about Relationships photo by Adam Foster | Codefor, flickr

12. Part Four: Learning to Listen Online So, Why Should I Listen? >> Get Comfortable >> Monitor your brand >> Find content to share >> Meet the right people >> Listen to Learn >> Build Relationships

13. Part Four: Learning to Listen Online Get Comfortable photo by Laura Mary, flickr

14. Part Four: Learning to Listen Online Monitor your Brand photo by The Rocketeer, flickr

15. Part Four: Learning to Listen Online Find Content to Share

16. Part Three: Learning to Listen Online Meet (the right) people

17. Part Four: Learning to Listen Online Listen to Learn

18. Part Four: Learning to Listen Online Build Relationships “This allows citizens to become a vested partner in making Levelland grow and allows our organization to get buy in for various projects or activities the EDC is working on. ” http://texas.golevelland.com/blog/bid/46044/LevellandEDC-Illustrated-as-an-International-Best-Practice

19. Part Four: Learning to Listen Online What should I listen for? >> Your organization >> Your name >> Key staff’s names >> Topics and ideas your organization cares about >> Topics and ideas you care about photo by Colleen AF Venable, flickr

20. Part Four: Learning to Listen Online Ways to Listen Online >> Google Alerts >> Twitter Search >> RSS Feed Reader >> Social Mention there are others…

21. Part Four: Learning to Listen Online Google Alerts

22. Part Four: Learning to Listen Online Ways to Listen Online Google Alerts >> a tool that automatically notifies users when new content is published to the Internet >> content is identified by a search term – “Mike Knutson”

23. Part Four: Learning to Listen Online Ways to Listen Online Twitter >> micro-blogging tool that allows you to post a message of 140 characters or less >> simple search option available in twitter

24. Part Four: Learning to Listen Online Ways to Listen Online Twitter Search >> allows you to monitor search terms real time on Twitter >> advanced search allows you to narrow by location www.search.twitter.com

25. Part Four: Learning to Listen Online Ways to Listen Online Tweet Deck >> Tweet Deck allows you to automate your saved searches www.search.twitter.com

26. Part Four: Learning to Listen Online Ways to Listen Online RSS Feeds >> RSS is a web-feed format used to publish frequently updated works (blogs) >> RSS Feed Reader is the tool that brings all of your content to a single source

27. Part Four: Learning to Listen Online Ways to Listen Online Feed Readers >> Google Reader >> Newsgator >> My Yahoo >> Netvibes >> Pageflakes and many more…

28. Part Four: Learning to Listen Online Ways to Listen Online Social Mention >> a social media search engine that allows you to search user generated content >> allows you to search “all” social media platforms, or to select certain tools

29. Part Four: Learning to Listen Online Why Should I Listen? Advice from Marketing in the Groundswell on listening: >> create an online community for brand monitoring >> listen with rudimentary tools

30. Part Four: Learning to Listen Online Why Should I Listen? Key listening concepts from Marketing in the Groundswell: >> your goal in listening should be to gain insights >> you must have plan to act on those insights

31. Part One: Meet Social Media Get Connected web: www.engagesd.org rurallearningcenter.org facebook: www.facebook.com/engagesd delicious: http://delicious.com/RuralLearningCenter twitter: @RuralLearning

32. Part One: Meet Social Media Thanks for joining us! Contact Lindsey: Lindsey Karlson Lindsey.Karlson@RuralLearningCenter.org 605-772-5153 www.engagesd.org Contact Mike: Mike Knutson Mike.Knutson@RuralLearningCenter.org 605-772-5153 www.engagesd.org