EMC Client Hub Workshop Key Challenges
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DMA Email Marketing Council - Client Hub intro workshop
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Semelhante a EMC Client Hub Workshop Key Challenges
Semelhante a EMC Client Hub Workshop Key Challenges (20)
EMC Client Hub Workshop Key Challenges
- 1. Client Hub Workshop16th February 2011 Email Marketing Council
- 3. Why are we here? Agencies Consumers Brands
- 4. Today…
- 5. Online Buzz
- 6. “By giving clients a voice, we will drive client engagement with the EMC and the wider DMA by creating tangible outputs that reflect the issues and concerns that clients face.” Our vision 2011:
- 8. Questions to address 1 2 3
- 9. What keeps email marketers awake at night?
- 10. Guided discussion: What keeps email marketers awake at night? Thinking about Consumer email marketing as part of the marketing mix, what are the key challenges you face within your organisation? Thinking about your industry sector, do you have similar challenges? What are the key differences across sectors? Now thinking about B2B, what are the key challenges? What can we learn across sectors?
- 11. What would you like to see from the Email Marketing Council?
- 12. Breakout session: What would you like to see from the Email Marketing Council? Thinking about the challenges we have already discussed spend time in two groups brainstorming what the EMC and the DMA can do to support client organisations. For example: What should we start doing now? What should the EMC do more often? Is there anything we should stop doing? How should we deliver this?
- 13. What is your biggest email marketing challenge?
- 14. Guided discussion: What is your biggest email marketing challenge? Every email marketer wants the same thing: relevant campaigns that make it to the inbox, drive interaction, deliver business benefit and improve consumer engagement. What is your biggest challenge in making this happen? What are your key challenges day-to-day? What works in your organisation? What do you see will be your biggest challenge in the next three years? What brands are doing it (email marketing) well? Why does it (seem) to work for these organisations?
- 15. What’s next? The Client Hub Report back on today Expand on key themes Ongoing involvement NMA Roundtable
- 17. 30th June/12th July TBC- Conversion
- 20. 15th June- Triggered Messaging Whitepaper
- 21. 12th October- Segmentation & Data Whitepaper
- 22. 6th December- Split Testing Whitepaper Data Protection Conference- March 16th 8.45am-5.30pm
- 23. Thank you Rupert.Harrison@tbwalondongroup.com 07775 713881 @rupertharrison Deborah.Womack@LBi.com 07553 345641 @TheLadyD Richard.Gibson@returnpath.net 07966 782 234 @RichardGibson
Notas do Editor
- Business challengesAre the challenges the same across all vertical sectors?Campaign challengesKey issuesWhat would you like to see from the Email Marketing Council?How can this best be delivered?How can you be involved in ongoing Hub/Council activity?
- Business challengesAre the challenges the same across all vertical sectors?Campaign challengesKey issuesWhat would you like to see from the Email Marketing Council?How can this best be delivered?How can you be involved in ongoing Hub/Council activity?
- Breakout session:Thinking about the challenges we have already discussed spend time in two groups brainstorming what the EMC and the DMA can do to support client organisations. For example: What should we start doing now? What should the EMC do more often? Is there anything we should stop doing?How should we deliver this?
- The Email Marketing Council Breakout session:Thinking about the challenges we have already discussed spend time in two groups brainstorming what the EMC and the DMA can do to support client organisations. For example: What should we start doing now? What should the EMC do more often? Is there anything we should stop doing?How should we deliver this?