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SOCIAL MEDIA A SNAPSHOT




@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
FUTURE PROOFING YOUR DIGITAL
                        STRATEGY




@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#HDevents
@ googledave
@ phcreative
#hdevents
IF CARLSBERG
               DID NETWORKING




@ googledave
@ phcreative
#hdevents
WHO WOULD YOU ‘WANT
                  BEHIND THE DOOR?

                • Your target audience
                • Where are they, ‘which
                  pub’?
                • Strategic partners
                • Your customers
                • Influencer networks
                • Who influences them?
                • Who else and why?
                • Who would you, buy a
                  beer?



@ googledave
@ phcreative
#hdevents
PROBABLY THE BEST SOCIAL NETWORKING
 ADVICE!
     • A good conversationalist, listens most of the time,
       that’s how, when you talk, you know what to say
     • # Who are you listening to?
     • Be interested in others, not yourself!
     • Don’t broadcast sales messages
     • Make friends, build trust and help others
     • 80 / 20 rule
     • Remember… ‘Givers Gain’




@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#HDevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
http://www.youtube.com/watch?v=ZUG9qYTJMsI

 @ googledave
 @ phcreative
  #hdevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#HDevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
TOOLS TO LISTEN




@ googledave
@ phcreative
#hdevents
TOOLS TO FIND YOUR AUDIENCE
            FOLLOWERWONK ANALYSE FOLLOWERS




@ googledave
@ phcreative
#hdevents
TOOLS TO MANAGE HOOTSUITE




@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
WHY YOU NEED USE GOOGLE+

                           Get your content read and ranking faster
                           • Faster indexing of your content – make it relevant
                             to your candidates
                           • Extended circles, means you influence your
                             followers and theirs

                           Authorship Tag = Identity
                           • Have you set yours up?

                           AuthorRank is coming!
                           • How authoritive and interesting are you to your
                             audience?
                           • Share-ability of authors content
                           • Number of people in your circles and how many
                             you are in
                           • Engagement levels of your content




@ googledave
@ phcreative
#hdevents
AUTHORSHIP IN PRACTICE




@ googledave
@ phcreative
#hdevents
GOOGLE+ WILL INFLUENCE US ALL




@ googledave
@ phcreative
#hdevents
SOCIAL MEDIA WHAT DO YOU WANT TO MEASURE?




@ googledave
@ phcreative
#hdevents
ROI MEASUREMENT OF SOCIAL MEDIA




@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
http://www.youtube.com/watch?v=JSnB06um5r4

  @ googledave
  @ phcreative
  #HDevents
SEARCH, SOCIAL AND CONTENT MARKETING




@ googledave
@ phcreative
#hdevents
@ googledave
@ phcreative
#hdevents
THANKS FOR LISTENING
       QUESTIONS AND ANSWERS




@ googledave
@ phcreative
#hdevents

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Hill dickenson social media april 2013.v3