Pour ce 2e épisode de SaaSCast on va discuter growth hacking pendant une vingtaine de minutes en essayant d'apporter un max de pistes d'expérimentation. Nous en discuterons avec Guillaume Cabane VP Growth @ Segment. Guillaume Cabane est VP Growth chez Segment, anciennement CMO chez Mention et ex-Apple. Rien que ça. Fort d'une expérience de presque 20 ans maintenant, il est également mentor pour de nombreuses startups. Accessoirement, il est également pastafarian. Qu'est-ce que Segment? "Capture data from every customer touch point. Send your customer data to the tools where it can be used most effectively. Over 180 integrations empower your team to use their favorite tools to personalize campaigns, analyze product usage, and more." Cool, huh? C'est quoi SaaSCast? Dans SaaSCast on discute librement, en live, pendant 30 minutes des problématiques SaaS avec un expert sur ce domaine.

1. SaaSCast Ep.2 - Growth Tac3cs
& Examples
15 SEPTEMBRE 2016 - #SAASCAST
W/ Guillaume Cabane (VP Growth @ Segment)

2. Segment
Collect all of your customer
data and send it anywhere.
Stream data to every
marke8ng integra8on your
team needs.

3. Growth Marketer goal
Give the right experience
individually to each visitor profile

4. Good experience == BeAer
conversion

5. We’re Livestorm. We do browser-based
webinars for sales and user training.
Click to learn more.

6. Average is dead.
Average shoe size in the US is 11,
should Amazon sell only 11 sized
shoes?

7. You cannot find an average
message for the en3re
popula3on.
Unless you’re Apple.

8. CraN a customised message for
that single individual.

9. But in order to do you need data

10. First Party Data
Data from your customers

11. 2nd Party Data
Data from your tools

12. 3rd Party Data
External data sources (e.g Clearbit)

13. Use case example
FricGonless Signup V.1

14. 1. Get signup email on home
2. Send to Clearbit
3. Display signup form and pre-fill data
4. Let the use approve that data

15. +30% signups && clean reusable data

16. Customize your onboarding
according to that data.

17. Customize your onboarding
according to that data.

18. 10% ac3va3on rate at 2 weeks
20% ac3va3on rate at 2 weeks

19. Customize your onboarding
according to that data.

20. Know your anonymous traffic
and adapt your logos,
tes3monials, etc. according to
their profile…

21. …Using Clearbit Reveal API.

22. Company name
Loca3on
Size
Fundings
Tech used
…
Anonymous

23. 42% of signups using a
work email were already
iden3fied on their first
connec3on.

24. Once you have iden3fied a
highly valuable lead.
Remove signups and add a
chat/demo buAon.

25. For Enterprise plans, bring a human
to explain the value of your product.

26. We’re Livestorm. We do browser-based
webinars for sales and user training.
Click to learn more.

27. Q: Can I have the slides?
A: gilles@livestorm.co
Q: Who were you again?
• Guillaume Cabane (@guillaumecabane) - VP Growth @ Segment
• Gilles Bertaux (@gillesbertaux) - CEO @ Livestorm
• Segment: https//segment.com
• Livestorm : https://livestorm.co