Prezentácia - Patrick Dry zo spoločnosti Akestam Holst na konferencii MobileRulezz 2011

1. How do you engage people using mobile & social media?
åkestam.holst
tisdag, 2011 maj 24

2. Dobrý deň!
åkestam.holst
tisdag, 2011 maj 24

3. Volám sa Patrick Dry
‣ Copywriter & Digital Creative
‣ Co-founded Scandinavia’s first Mobile
Marketing Agency in 2002
‣ Client experience include major
domestic and international brands
‣ 60+ advertising awards in the last
three years in Cannes, One show,
Eurobest, LIA, NY Festivals, Clio,
Epica, Webby and others
åkestam.holst
tisdag, 2011 maj 24

4. Agenda
‣ Briefly about Åkestam Holst
‣ The Rules of Engagement
‣ Case Studies
‣ Discussion & Questions
åkestam.holst
tisdag, 2011 maj 24

5. Good place to work + World class advertising = Possible?
åkestam.holst
tisdag, 2011 maj 24

6. Creative Focus
According to the British ”Won Report”, Åkestam Holst was one of the top 10 digital
agencies in the world both in 2009 och 2010. In innovation/alternative media the
agency was ranked 11 in 2010.
– More than 1.500 advertising agencies in the world are reviewed every year –
åkestam.holst
tisdag, 2011 maj 24

7. Our business idea:
Create conversations and
change behaviour.
åkestam.holst
tisdag, 2011 maj 24

8. Agenda
‣ Briefly about Åkestam Holst
‣ The Rules of Engagement
‣ Case Studies
‣ Discussion & Questions
åkestam.holst
tisdag, 2011 maj 24

9. Marketing is about ”meeting”
A meeting between brand and consumers.
In order to connect you need to have something in
common and not be pretentious.
Like being at a cocktail party really!
åkestam.holst
tisdag, 2011 maj 24

10. Marketing is about meeting
BRAND CONSUMER
‣ Ambition ‣ Driving force
‣ Utility ‣ Category behaviour
‣ Personality ‣ Personality
åkestam.holst
tisdag, 2011 maj 24

11. Marketing is about meeting
BRAND COMMUNICATION CONCEPT CONSUMER
‣ Ambition ‣ Relevant ‣ Driving force
‣ Utility ‣ Unique ‣ Category behaviour
‣ Personality ‣ Interesting ‣ Personality
åkestam.holst
tisdag, 2011 maj 24

12. Marketing is about meeting
BRAND COMMUNICATION CONCEPT CONSUMER
‣ Ambition ‣ Relevant ‣ Driving force
‣ Utility ‣ Unique ‣ Category behaviour
‣ Personality ‣ Interesting ‣ Personality
Activity 1
Activity 2
Activity 3
åkestam.holst
tisdag, 2011 maj 24

13. Marketing is about meeting
BRAND COMMUNICATION CONCEPT CONSUMER
‣ Ambition ‣ Relevant ‣ Driving force
‣ Utility ‣ Unique ‣ Category behaviour
‣ Personality ‣ Interesting ‣ Personality
Activity 1
Activity 2
Activity 3
SITUATION
åkestam.holst
tisdag, 2011 maj 24

14. In a more social world we help brands
www.akestamholst.se
tisdag, 2011 maj 24

15. In a more social world we help brands
www.akestamholst.se
tisdag, 2011 maj 24

16. In a more social world we help brands
1 to ”talk” (and listen)
1
www.akestamholst.se
tisdag, 2011 maj 24

17. In a more social world we help brands
2
1 to ”talk” (and listen)
2 become ”talked about”
1
www.akestamholst.se
tisdag, 2011 maj 24

18. In a more social world we help brands
3
2
1 to ”talk” (and listen)
2 become ”talked about”
3 contribute to ”talk”
1
www.akestamholst.se
tisdag, 2011 maj 24

19. These are the simple rules of engagement.
Useful advertising that people want to share.
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tisdag, 2011 maj 24

20. More and more brands are desperate for attention!
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21. People don´t like advertising. They like what interests
them, and sometimes it’s advertising.
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22. Agenda
‣ Briefly about Åkestam Holst
‣ The Rules of Engagement
‣ Case Studies
‣ Discussion & Questions
åkestam.holst
tisdag, 2011 maj 24

23. Swedish Armed Forces - What if your advertising is
excluding instead of inclusive?
www.akestamholst.se
tisdag, 2011 maj 24

24. Save the Children - What if your advertising isn’t
advertising but an online service?
www.akestamholst.se
tisdag, 2011 maj 24

25. What if your advertising is challenging conventions?
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26. Pause Home Entertainment - What if your advertising
is just plain weird?
www.akestamholst.se
tisdag, 2011 maj 24

27. Carlsberg - What if your advertising can unbottle
an entire nation?
www.akestamholst.se
tisdag, 2011 maj 24

28. Swedish Horse Racing - What if changing behaviour
can change attitudes?
www.akestamholst.se
tisdag, 2011 maj 24

29. åkestam.holst
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30. Work-In-Progress
www.akestamholst.se
tisdag, 2011 maj 24

31. Agenda
‣ Briefly about Åkestam Holst
‣ The Rules of Engagement
‣ Case Studies
‣ Discussion & Questions
åkestam.holst
tisdag, 2011 maj 24

32. Ďakujem vám!
www.akestamholst.se
+46 8 14 11 11
åkestam.holst
tisdag, 2011 maj 24