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Innovation is going somewhere else
1. rui quinta // with company
nov 2014
product, branding, service and business
innovation are about
going somewhere else
2. rui quinta // with company
nov 2014
the
Healthy Snacks
Challenge
3. rui quinta // with company
nov 2014
challenge
A company entering the healthy snacks market
wants to develop a product for executives.
Their initial idea is to develop a portfolio of snacks
that can be eaten in the office...at one’s desk...
23. never forget
rui quinta // with company
nov 2014
we are still in the real world
we are still real people
24. rui quinta // with company
nov 2014
and real people still want
Great Food
25. rui quinta // with company
nov 2014
they want to be able to
Take better decisions
26. rui quinta // with company
nov 2014
to have some
Extra time
and better timings
27. rui quinta // with company
nov 2014
to be able to
Eat inside or outside
28. rui quinta // with company
nov 2014
to be able to
Not be worried
about diet medical numbers
when deciding what to eat
29. rui quinta // with company
nov 2014
So
Saying this, who better
than _______
30. rui quinta // with company
nov 2014
can
provide us with the
more healthy, home made, tasty food,
prepared everyday for when- ever we need
to eat. And therefore, making our days less
stressfull?
31. rui quinta // with company
nov 2014
So
who better
than _______
32. rui quinta // with company
nov 2014
can
understand how difficult
it is to leave early in the morning without
eating because we were in a rush taking care
of our kids?
33. rui quinta // with company
nov 2014
So
who better
than _______
34. rui quinta // with company
nov 2014
can
make that phonecall
asking us if we’ve already eaten.
46. rui quinta // with company
nov 2014
So
as you’ve seen
47. the color
was not green
rui quinta // with company
nov 2014
it was red and full of omega 3 and anti oxidants :)
48. the naming
was not “snacks”
rui quinta // with company
nov 2014
it was an answer to a person that we love
and that cares about us
49. rui quinta // with company
nov 2014
the brand typography
was not sw
it was written in a serif type.
executive people like to express themselves in a formal way
50. rui quinta // with company
nov 2014
the container
was not visible
the food was
51. rui quinta // with company
nov 2014
the packaging
was not for 1
desserts are allowed and also some company to share the lunch
52. rui quinta // with company
nov 2014
the service
was not a-u-t-o-mated
Having real unemployed mothers cooking
is more real, human, social and environmamental friendly
53. rui quinta // with company
nov 2014
the business
was not B2C
it was B2B. Remember the fridge?
54. rui quinta // with company
nov 2014
as i said in the beggining, innovation is about
going somewhere else
55. rui quinta // with company
nov 2014
but not
because we want to
56. rui quinta // with company
nov 2014
but
because
people demand to.
57. rui quinta // with company
nov 2014
and it’s not because
it’s just to be different
58. rui quinta // with company
nov 2014
but because
it’s