II EACD Lisbon Coaching Days over the topic "On Lobby & Public Affairs | A transparent added-value strategic manner of managing political communication and Issues Management", 11th november 2014, presentation by Yolanda Ramon, Director AGENDA Public Affairs, Inforpress (Spain)

1. From lobbying to
corporate diplomacy: a
new paradigm for public
affairs?

2. WHAT ARE WE TALKING ABOUT?

3. WHO IS LOBBYING WHOM?

4. Corporate Ecosystem: complex, decentralised and
hyperconnected
The new environment (POLITICAL,
business, social, digital...) and the
complexity of the context which
companies are facing calls for a more
effective and comprehensive
approach to all their communication
channels and contact with all its
stakeholders in order to generate
productive exchanges that can
cause an impact on their balance
sheet and provide an added value.

5. THE NEW INFLUENCE MANEGEMENT:
CHALLENGES AND NEW APROACHES FOR COMPANIES
- How to build institutional positioning in
order to be relevant in the decision
making process.
- Public Affairs 2.0: grassroots, social
media, networking
- Alliances and stakeholders engagement
-

7. Key information
to understand
the processes
and decision
making
Know and
fathom
How to influence
decision-makers,
executors and
influencers
Strategy
design
Advise on value
positions
politically
acceptable
Create
arguments

8. 1. Strategy Plan
2. Speaking points and
messages
3. Stakeholders
identification
4. Relation and linkage
map
5. Positioning agenda
6. Monitoring: analyses &
reports
1. Intelligence
2. Regulatory processes
tower control
3. Early warning
4. Continuous strategy
counseling
5. Strategic environment
identification
6. Meetings with key
stakeholders
7. Events
Tools Permanent Action

9. We are the largest communication consultancy in Spain with branch offices
in Portugal, Brazil, Colombia, Peru, Chile and soon in Mexico and Costa Rica.
We work in global projects together with over 50 partners in America,
Europe and Asia.
We have more than 25 years of experience and multidisciplinary specialized
knowledge.
We collaborate with organizations to reinforce their
influence capacity and to create partnerships.
Who we are

11. CORPORATE BRANDS PEOPLE
Corporate Relations
Market Access
Public Affairs
Crisis & Issues
Reputation and CSR
Investors Relations and
Good Corporate
Governance
External Communication
Creativity and design
Audiovisual Communication
On-line Communication,
Social Media
Events management and
Street Marketing
Research
Change management
Internal Communication
Internal events
Platforms, support and
channels
Training
Our servicies as a 360º consultancy

12. Best Workplaces 2012 & 2013. One of the best 50 companies to work for in
Spain.
European Excellence Award 2013 for CPP Campaign: Stop Carterismo de CPP.
International Mercury Award 2013: CPP@ Enganchados al móvil: Best of
show, Grand Award in `Publicity´, Golden Mercury Award Oro in `Media
Exposure & special mention in `News Placement´.
Silver Sabre Award 2013 For Grupo San Mahou San Miguel annual Report.
International Stevie Awards (IBA) 2013 in Internal Comunication, Events,
Annual Report and Online Campaign
Questar Award 2013 & 2014 for Tom Tom Video and Adecco video.
In2 Sabre Awards 2014 for Silhouette project & Observatorio de Comunicación
Interna - Portugal
International Mercury Award 2014 for CPP Campaing: Stop Carterismo;
advertising special mention
Our awards