LUXURY COMMUNICATIONS | European Association of Communication Directors (EACD) Lisbon Debate over the topic of ‪#‎LuxuryCommunications‬ moderated by Catarina Vasques Rito (Fashion Journalist), with Misha Pinkhasov (Real Luxury), Nuno Duarte Lopes (The Luxury Network), Fernando Pinto Bessa (Air France KLM), Alexandra Cesario (Know Concièrge) and Rúben Paula (Altis Grand Hotel), attended by 49 communication and other luxury-related professionals including Yannis Freris EACD Board member as special international guest, event held the 2nd June in partnership with Altis Hotels, Lisbon.

1. Redefining the Art of Travel
to offer a Unique Experience
By Fernando Bessa - General Manager AIR FRANCE KLM Portugal
Lisbon, 02/06/2015

3. A VISION OF TRAVEL
Our brand is built around a certain vision of travel
and of our customers.
For Air France, travel cannot be reduced to the mere action
of moving from one place to another.
On the contrary, it must be a privileged high quality and
pleasurable experience.

4. OUR HISTORY, OUR BRAND SPIRIT

6. OUR VISION
This vision of travel stems from the mission that we
have assigned ourselves:
To provide our customers with the best travel experience
possible thanks to attentive service and
high-quality products.

7. OUR MISSION
Air France, a global company of French inspiration, demanding
and thoughtful, makes travel a high quality and pleasurable
experience in a spirit of openness and with elegance.
This is what our baseline FRANCE IS IN THE AIR promises.

8. 27/02/2015

9. OUR VALUES
Our communication and Marketing actions is inspired by
3 values
High Quality
Caring
Pleasure

10. LA PREMIERE
A Unique Experience

11. THE PLEASURE TO CONVEY
A prelude to take-off
We convey our guest
from home-to-home

12. THE PLEASURE TO WELCOME
La Première Lounge
a Haven of Peace
designed by the
architect Didier Lefort

13. THE PLEASURE OF DINING IN A FINE RESTAURANT
A finest gastronomy
orchestrated by the
Chef Alain Ducasse

14. THE PLEASURE TO TAKE CARE
La Premiere guest board
serenely and discreetly.
The dedicated Lounge staff
accompanies personally the
guest to the airplane by BMW
luxury vehicle.

15. A PALACE IN THE SKY
The Exclusive Cabin
French elegance
A designer spirit
A Private Suite

16. PRIVATE CABIN INSPIRED BY A "BOUDOIR"

17. OUR GUEST HONOUR IN THE AIR
To be welcome on board
as a guest
• Excellence
• Freedom
• Pleasure of travelling
• Unique experience
• Exceptional journey

18. THE LUXURY OF DECIDING
An open or totally Private
Suite
The Suite can be transformed
according to the needs and
desires of each guest

19. Gentle nights among the
stars
Like spending a night in a Palace,
sleeping in La Première Suite is a
completely exclusive experience
THE PLEASURE OF A RESTFUL NIGHT

20. THE PLEASURE TO GREET
“C’est si bon” to dine “tête-
à-tête”
From a drawing room to a
restaurant or a work area
The Suite enables to feel
freedom, serenity and
privacy

21. THE PLEASURE TO SERVE
A journey to be
enjoyed
All details and gestures are
carefully taking care off

22. THE PLEASURE OF SHARING THE BEST OF FRANCE
Recipes composed by Stylists of taste
Created by French Michelin-starred chefs
• Joël Robuchon
• Guy Martin
• Régis Marcon
• Michel Roth
• Anne-Sophie Pic
Unique Wine selection by Paolo Basso,
the World Best Sommelier 2013

23. THE PLEASURE WHERE HOSTING IS AN ART
The finest designers
of French tableware
A collection created by
the prestigious designer
Jean-Marie Massaud
Bernardaud porcelain
Christofle cutlery

24. THE ART OF LIVING A LA FRANÇAISE
“Feeling at home”
• Sophisticated and elegant
accessories, Givenchy travel kit
and pyjamas
• Soft duvet, a pillow and futon
mattress “Sofitel My bed”
• A Merino blanket

25. THE PLEASURE TO INNOVATE
A wealth of high technology
Each guest has personal 24-inch HD
touch screen
• More than 1,000 hours on
programming on demand
• Navigation interface available in
12 languages
• Wifi on board
• “Gate to Gate”

26. LA PREMIERE SUITE, A JOURNEY "PAR EXCELLENCE"
The privileged guest of
La Première Suite designs
his journey according to his
desires
La Première the Pleasure of
travelling by Air France

27. LA PREMIERE COMMUNICATION

28. THANK YOU