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Foreign E-Commerce Transactions
1. Universiteit Maastricht Faculty of Economics and Business Administration Maastricht, 30 th August 2005 Kurtz, Andreas i980475 supervised by Drs. Toñita Perea y Monsuwé Foreign E-Commerce Transactions Why consumers hesitate to shop around the globe online?
2. introduction academic context - hypotheses development research design analysis and results discussion and conclusion additional questions - foreign e-commerce framework
9. intention to purchase a product on a foreign website attitude towards purchasing a product on a foreign website Hypothesis 01: The attitude towards purchasing a product on a foreign website has a direct positive effect on the intention to purchase a product on a foreign website
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17. intention to purchase a product on a foreign website import tariffs attitude towards purchasing a product on a foreign website Hypothes i s 06 : Import tariffs and the corresponding efforts by the consumer have a strengthening impact on the realtionship the attitude and i ntention to purchase a product on a foreign website .
32. components moderators – situational factors (McQuarrie & Munson, 1992) ten bipolar items need for special items geographical distance international transportation delivery time three self-made statements each one statement
33. components (Cheung & Lee, 2001) three statements perceived ability perceived integrity (Cheung & Lee, 2001) (Moorman et al., 1993) three statements (Lee & Turban, 2001) moderator – trust
40. descriptive statistics previous purchases 51 Dutch 75 German 55 Korean 29/22 35/40 15/40 yes/no 79/102 foreign transactions: domestic transactions: 91.7 % yes 8.3 % no 43.6%
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43. analysis of variance national differences and attitude mas 14 66 39 80 67 18 idv Netherlands Germany South Korea (Hofstede, 1984) Netherlands Germany South Korea 4.455 4.446 4.097 mean H09 & H10 not supported F = 4.319 p = .015
44. analysis of variance national differences and trust F = .392 p = .626 F = 2.756 p = .066 perceived ability perceived integrity H11 = no support H12 = no support Netherlands Germany South Korea 5.229 4.446 4.097 4.471 4.138 3.958 ability integrity
45. analysis of variance previous purchases F = 7.380 p = .05 F = 15.039 F = 48.336 intention attitude intention p = .05 e-commerce experience FET experience