Mumenthaler_Marketing20

Library Marketing 2.0: Experiences of the ETH-Bibliothek with social Media Dr. Rudolf Mumenthaler, ETH-Bibliothek Zurich IFLA Preconference, Stockholm, August 8th 2010 LIBRARY MARKETING 2.0

CONTENTS ,[object Object],[object Object],[object Object],[object Object],8/7/2010

LIMITS OF CLASSICAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010

LIMITS OF CLASSICAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010

GOALS AND HOPES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010

SOCIAL MEDIA TOOLS USED AT ETH-BIBLIOTHEK ,[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010

USER SURVEY (ON FACEBOOK…) ,[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010

LIBRARY SERVICES USED 8/7/2010

USE OF SOCIAL NETWORKS AND TWITTER 8/7/2010 US online teens and adults who use SNS or Twitter, September 2009. Source: Pew Internet Project

USAGE OF SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010

SOCIAL MEDIA TOOLS @ ETH-BIBLIOTHEK 8/7/2010

RSS-FEED ,[object Object],[object Object],[object Object],[object Object]

USE OF RSS FEEDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BLOGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SPECIAL COLLECTIONS DIGITAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object]

ETH-BIBLIOTHEK FACEBOOK PAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INFOS ABOUT FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010 Fusszeile

EXPERIENCES WITH FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object]

CONTENT ON FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010

PROBLEMS WITH FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TWITTER-FEED OF ETH-BIBLIOTHEK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PERSONAL USE OF TWITTER AS NEWSTICKER ,[object Object],[object Object],[object Object],[object Object],[object Object]

TWITTER MOBILE ON IPAD OR SMARTPHONES 8/7/2010

TWITTERWALL 8/7/2010 Fusszeile

ISSUES WITH TWITTER ,[object Object],[object Object],[object Object]

CREATING A NETWORK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8/7/2010 Fusszeile http://twitnest.appspot.com mrudolf‘s network on Twitter

INTEGRATION INTO INSTITUTIONAL COMMUNICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

YAHOO! PIPES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IMPORT INTO FACEBOOK NOTES 8/7/2010

NEWS STREAM AT ETH-BIBLIOTHEK News Events Digital Collections Innovation Yahoo! Pipes RSS

CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8/7/2010

QUESTIONS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mumenthaler_Marketing20

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