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- 1. Digital Publishing: Возможности + Технологии + Реализация Виктор Харахнин - vk@terem-media.ru Михаил Шубин - shubin@terem-media.ru © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 2. О чем спич? Рынок и особенности планшетных устройств Обзор платформы Adobe Digital Publishing Suite Примеры и опыт производства цифровых изданий с использованием Adobe Digital Publishing Suite HTML5 и его роль в цифровых изданиях Вопросы - ответы © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 3. Цунами планшетов PC and Media Tablet Forecast (M Units) © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 4. Цунами планшетов Миллион посетителей c iPad в Рунете (на конец января 2012) Источник: http://company.yandex.ru/researches/figures/2012/yandex_on_ipad_2012.xml © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 5. «Тест Роршаха» для медиа отрасли © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 6. Особенности планшетов Защищенный контент – загрузка контента только через специализированные «цифровые маркеты» Touch – новая эмоция восприятия контента © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 7. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 8. Adobe DPS – «стандарт» для планшетных изданий © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 9. Adobe DPS – «стандарт» для планшетных изданий 5,9 млн установленных приложений Adobe DPS (17`500 в день) © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 10. Аудитория планшетных изданий на Adobe DPS 5 раз в месяц – среднее число обращений к каждому приложению Adobe DPS 56% читателей тратят от 25 до 150 минут в месяц на приложение Adobe DPS Время потребления увеличилось на 70% за последние 6 месяцев Затраченное время на издание за один визит © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 11. Аудитория планшетных изданий на Adobe DPS 68% контента оплачивается читателями 41% новая аудитория планшетных версий изданий 27% аудитория печатных версий изданий © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 12. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 13. Схема взаимодействия © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 14. Инструменты и сервисы Digital Publishing Suite © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 15. Инструменты и сервисы Digital Publishing Suite FOLIO PRODUCER TOOLS Дизайн и верстка издания (InDesign CS5 и CS5.5) Проектирование и просмотр интерактивных элементов Загрузка (возможность Share) в облачные сервисы Adobe, как отдельных материалов, так и всего номера © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 16. Инструменты и сервисы Digital Publishing Suite FOLIO PRODUCER SERVICE Облачный сервис для сборки и управления номерами Редактирование описания отдельных материалов (Article) Отправка на публикацию (отметка о доступности читателям) © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 17. Инструменты и сервисы Digital Publishing Suite DISTRIBUTION SERVICE (Fulfillment) Облачный сервис по вещанию цифровых номеров в формате .Folio Поддержка различных платформ Поддержка Rendition (выбор нужного варианта верстки в зависимости от размеров экрана устройства) © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 18. Инструменты и сервисы Digital Publishing Suite VIEWER BUILDER SERVICE Создание и управление брендированными киосками (App - приложения для просмотра номеров) Возможность создавать разные типы киосков (ViewerApp): Single- Folio, Multi-Folio Возможность смотреть номер во время его загрузки © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 19. Инструменты и сервисы Digital Publishing Suite ANALYTICS SERVICE (базовая аналитика) Данные о загруженных номерах Аналитика по контенту и рекламе на уровне Article и отдельных интерактивных элементов © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 20. Подробная аналитика Adobe Omniture Расширенная аналитика и оптимизация контента Инструментальные панели Мощная отчетность с глубоким анализом © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 21. Безграничные возможности HTML WebView - возможность вставить HTML во фрейм в InDesign HTML Article - возможность формировать весь материал (Article или Stack) на основе HTML Кастомизация киоска (DPS Enterprise) при помощи HTML (продажа контента через сайт издателя, новостная лента в киоске и.т.д.) HTMLStacker – создание HTML интерактивов без программирования из Adobe InDesign (http://htmlstacker.com) © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 22. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Notas do Editor
- Publishers have encountered challenges in adding digital experiences to their portfolio – most notably finding a digital experience customers and advertisers will pay for. Tablets bring together everything that publishers, advertisers and consumers have been waiting for.The web didn’t deliver a highly monetizable opportunity for publishers to engage users with their meticulously crafted brand. Design was homogenized and templatized by CMS systemsThe video and interactivity metaphor didn’t fit as well with a desktop entertainment experienceAdvertisers didn’t see the value for brand advertising in this modelTablets represent an opportunity to learn from what didn’t work on the Web and take advantage of monetizable, branded, engaging experiences for readersBring together best of print, video, interactivity. Lean back device experienceDesign is the essence of your brand, differentiate a publication
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.
- Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.