This document discusses the key aspects of effective social networks, including strong social ties, a common story or shared values, dense communication through various online and offline channels, a culture of sharing resources, and creating network awareness. It provides examples of how networks like Obama's 2008 campaign, Wikipedia, and Daily Kos have demonstrated these principles and encourages the reader to consider how to build these aspects in their own networks.

1. Don't Push the River, It Flows by Itself with Ruby Sinreich

2. MySpace and Facebook didn’t invent social networks

3. We already have social networks

4. We already have “social marketing” too Budapest, 3/20/04 (AP Photo/Bela Szandelszky)

6. What makes networks into “swarms? ” Network-centric advocacy a.k.a. user-generated a.k.a. people-powered a.k.a. bottom up a.k.a. Web 2.0 a.k.a. social networking a.k.a. Cluetrain marketing a.k.a. grassroots organizing etc… It doesn’t matter what you call it.

9. Meetups http://environment.meetup.com/

10. Online social networks

11. Film Trust

14. Obama in 30 Seconds After 1100 entries and more than 5.5 million total votes cast, the results are in. From among 15 amazing finalists, a panel of top filmmakers, artists, musicians, and progressive heroes picked the winning ad, "Obamacan." Over 100,000 people have already seen it online, but we need your help to air "Obamacan" on TV. Can you chip in? Because there were so many deserving ads submitted, we also want to honor these other, award-winning ads. www.obamain30seconds.org & www.bushin30seconds.org

15. Collective editing, hive mind?

16. Friends for Peace www.friendsforpeace.org & www.sorryeverybody.com

19. The community feeds (eats?) itself

20. Blogs build community, not just online http://www. dailyKOS .com

21. Yearly Kos in person & online

24. Sharing knowledge http://en.wikipedia.org/wiki/Climate_change

25. MemoGate How do we get this to CBS?

26. Distributed action

29. Flash mobs

30. Global protests London -Daily Mail San Francisco -New York Times “Olympic Torch Route Changed in San Francisco”

31. Metaverse too

33. Twitter: socialblogsharingmobilenetwork www.twitter.com & www.twittervision.com & www.quotably.com & www.tweetvolume.com & Etc. All things to all people?

34. Change.org

36. Questions? Ruby Sinreich lotusmedia.org/5things

37. Bonus slide: Network structures http://www. webopedia .com/quick_ref/topologies.asp hierarchical star/hub tree (hubs of hubs) ring mesh