1. Twitter: @rubenq Creating & Sustaining a Winning Fan Page on Facebook Ruben Quinones, Director of New Media June 3 rd , 2011 • Fecomercio, Sao Paulo Brazil Twitter: @rubenq #smbr2011

2. Top Growth In May 2011 Awareness Favorability Consideration Intent to Purchase Purchase Twitter: @rubenq #smbr2011

3. Lead Funnel – Search Vs. Social Awareness Favorability Consideration Intent to Purchase Purchase Twitter: @rubenq #smbr2011

4. Intent Vs. Propensity VS @rubenq @pathinteractive #w2e VS Twitter: @rubenq #smbr2011

5. Edge Rank – News Feed Optimization @rubenq @pathinteractive #w2e Twitter: @rubenq #smbr2011 Affinity Level of Interaction Timeliness

6. Incentives Website Conversions Facebook Ads Causes Twitter: @rubenq #smbr2011

8. Creating A Facebook Business Page – Search Tips The About Box Provide some relevant keywords along with a good description. Twitter: @rubenq #smbr2011

9. Creating A Facebook Business Page Search Tips The Info Button, another opportunity for relevant key terms. Twitter: @rubenq #smbr2011

10. Making The Most of Your Page VS Twitter: @rubenq #smbr2011

11. Making The Most of Your Page @rubenq @pathinteractive #w2e S Make the most out of your logo. Twitter: @rubenq #smbr2011

12. Applications & App Providers @rubenq @pathinteractive #w2e Twitter: @rubenq #smbr2011

13. Applications– RSS Graffiti When You need to schedule – Apps like RSS Graffiti, Social RSS & Hootsuite automatically publishes to your feed. Set a delay time, and a schedule of checking your feed for new content. Twitter: @rubenq #smbr2011

14. Applications– YouTube Video Box Input URLs of YouTube videos and they show up on your page and in a tab. Twitter: @rubenq #smbr2011

15. Applications - ShopTAB Add products right into your Facebook page. Twitter: @rubenq #smbr2011

16. Applications- Wildfire Twitter: @rubenq #smbr2011

17. Applications- Reveal – Non Reveal Tabs Non Fan Fan Twitter: @rubenq #smbr2011

18. Applications for Live Streaming Twitter: @rubenq #smbr2011

19. Announcing Your Page What is typically done - suggest to friends Gets lost in your Facebook mail @rubenq @pathinteractive #w2e Twitter: @rubenq #smbr2011

20. Announcing Your Page @rubenq @pathinteractive #w2e Send them an email directly Twitter: @rubenq #smbr2011

21. Facebook Ads – Paid Media Twitter: @rubenq #smbr2011

22. Defeating Ad Fatigue Twitter: @rubenq #smbr2011

23. Facebook Ads – Paid Media Cost per Lead reduced close to 30% compared to broad campaign by segmenting Twitter: @rubenq #smbr2011

24. Facebook Ads – Paid Media Twitter: @rubenq #smbr2011

25. Facebook Insights Twitter: @rubenq #smbr2011

27. Reasons People “Unlike” Brands On Facebook How Much Can You Get Away With? Twitter: @rubenq #smbr2011

28. What’s the strategy here? What’s feeding your posts? Twitter: @rubenq #smbr2011

29. Is it just about you? Twitter: @rubenq #smbr2011

30. Are you part of the community? Twitter: @rubenq #smbr2011

31. Questions and trivias are a great way to entertain your audience. Twitter: @rubenq #smbr2011

32. Twitter: @rubenq #smbr2011

33. Case Study Twitter: @rubenq #smbr2011

34. Twitter: @rubenq #smbr2011

35. 3 “Tags” on this post YouTube Video embedded on facebook page Facebook enabled comments on log Twitter: @rubenq #smbr2011

36. Twitter: @rubenq #smbr2011

37. Twitter: @rubenq #smbr2011

38. Twitter: @rubenq #smbr2011

40. Case Study 2 Twitter: @rubenq #smbr2011

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42. Twitter: @rubenq #smbr2011

43. Results - Facebook Twitter: @rubenq #smbr2011

44. Other Facebook Features Twitter: @rubenq #smbr2011

47. Thank You! Presentation available at facebook.com/pathinteractive www.linkedin.com/in/rubenquinones Twitter: @rubenq #smbr2011