SlideShare a Scribd company logo
1 of 46
May 2 nd , 2012 • Jacob Javits Center



Twitter: @rubenq
       Twitter: @rubenq #NYXPO
Who We Are
                   •Strategic Online Marketing Approach

             •SEO, Social Media, Pay-Per-Click and Display Ad
                              management

          •Industry leading technology for managing, optimizing &
                      tracking search based campaigns
                         Some Brands We Have Worked With




Twitter: @rubenq                 #NYXPO
Some Reasons Why
                      Businesses
                    Fail on Facebook
   •Assuming Facebook is a purely a direct response vehicle

   •Underestimate investment of time

   •Don’t produce, or don’t produce enough content to fuel
   their page

   •Failure to synergize all existing media outlets




Twitter: @rubenq              #NYXPO
Lead Funnel – Search Vs. Social


                     Awareness


                     Favorabilit
                         y
                   Consideration

                   Intent to Purchase


                     Purchase



Twitter: @rubenq    #NYXPO
Intent Vs. Propensity




                             VSVS




          @rubenq
Twitter: @rubenq         @pathinteractive
                            #NYXPO          #w2e
Share of Time of Facebook




Twitter: @rubenq   #NYXPO
Percentage of Fans Who See Your Post




Twitter: @rubenq   #NYXPO
Facebook’s Algorithm


 Object




 Edge




Twitter: @rubenq          #NYXPO
Facebook’s Algorithm




  .Weight
 Likes, Comments,
 Shares, Tags, etc




 Recency                    Affinity



Twitter: @rubenq          #NYXPO
“Likes Are Not Sustainable”




Twitter: @rubenq      #NYXPO
Twitter: @rubenq   #NYXPO
How Do You Engage on
     Facebook?
        Educational

        Entertaining

           Exclusive


  Twitter: @rubenq   #NYXPO
Timeline for Brands




Twitter: @rubenq    #NYXPO
Timeline – Critical Points
 Cover Photo –
 First Impression of the brand, what is appropriate

 Milestones –
 Tells the story of your brand, ie. birth of the brand/business,
 achievements, rebrands, etc. -

 Tab Structure –
 The Facebook navigation, what are the 4 most important features that need to be
 communicated to your fan base?

 Current –
 What is current and relevant to your fans today relevant to the brand.

 Highlight –
 Getting a lot of engagement of your post? Make it stand out more.




Twitter: @rubenq                        #NYXPO
Timeline Cover Photos
             First Impression of the brand, what is appropriate?




Twitter: @rubenq                  #NYXPO
Timeline Milestones
Tells the story of your brand, ie. brand/business founded, achievements, rebrands, etc.




Twitter: @rubenq                      #NYXPO
Timeline Tab Structure
   The Facebook navigation, what are the 4 most important features that need to be
                         communicated to your fan base?




       Web Site Feel


Twitter: @rubenq                     #NYXPO
Highlights / “Pinning”
Getting a lot of engagement of your post? Make it stand out more.




Twitter: @rubenq                     #NYXPO
Acquisition Tactics
 Gated Content –
 Make users like your content

 Contests –
 Tells the story of your brand, ie. birth of the brand/business,
 achievements, rebrands, etc. -

 Causes –
 Actions on your page donate to charity


 Cross Promotion –
 Are there other pages that you can partner up with?




Twitter: @rubenq                        #NYXPO
Acquisition Tactics – Insights to
                  Consider




Twitter: @rubenq    #NYXPO
Acquisition Tactics – Contests – Like
                 Gated




                     Must Like
                      to Gain
                      Access


Twitter: @rubenq   #NYXPO
Acquisition Tactics – Contests
   3 “Tags”
    on this
     post                       Facebook
                                 enabled
                                comments
                                  on blog

  YouTube
   Video
 embedded
    on
 Facebook
   page



Twitter: @rubenq    #NYXPO
Acquisition Tactics – Contests
                           Started
                           posting
                          about our
                         promotion
                         organically


                    Soon
                   others
                   started
                   posting




Twitter: @rubenq             #NYXPO
Acquisition Tactics – Contests




Twitter: @rubenq    #NYXPO
Acquisition Tactics – Contests




Twitter: @rubenq    #NYXPO
Acquisition Tactics – Contests




    Facebook Referring Traffic – All Organic
    • Over 800 Video Views, 522 new likes
    • Overall traffic to the site grew 40% for the month
    • Highest conversion rate of any referring or organic traffic – 3.74%



Twitter: @rubenq                      #NYXPO
Nuturing Tactics
  Relevant Posts–
  What is relevant to your geography, demographics, and ad targeting?

  Exclusive Promotions –
  What can you offer your loyal fan base?

  Highlighting Fans–
  Engagement tool that highlights your fan base and develops “Brand
      Advocates”.

  Relevancy –
  Make sure that you check off “Recent Posts by Others” in the admin
      tool.

  Access –
  Turn on translation if applicable, allow users to tag, post, and send a
  direct message to your page. Are you responsive to comments and
  conversation?


Twitter: @rubenq                        #NYXPO
Nuturing Tactics – Insights to
               Consider




Twitter: @rubenq   #NYXPO
Nuturing Tactics – Shining The Light on
                  Your Fans




Twitter: @rubenq   #NYXPO
Nuturing Tactics – Shining The Light on
                  Your Fans




Twitter: @rubenq   #NYXPO
Nuturing Tactics – Promotions




Twitter: @rubenq      #NYXPO
Nuturing Tactics – Relevancy

                                Oops




Twitter: @rubenq      #NYXPO
Nuturing Tactics – Relevancy




Twitter: @rubenq      #NYXPO
Nuturing Tactics - Access

                            Same Thread –
                            Continuing The
                             Conversation




Twitter: @rubenq   #NYXPO
Nuturing Tactics - Access
                            Manage your
                            access in the
                             admin tool




                               Consider
                            checking these
                             options, they
                               influence
                              Edgerank




Twitter: @rubenq   #NYXPO
Facebook Ads




Twitter: @rubenq       #NYXPO
Facebook Ads
   •Interest Based Targeting

   •Age Targeting / Gender Targeting

   •Workplace Targeting

   •Geographic Targeting

   •CPC - (cost per click) and CPM (cost per
   thousand impressions) based


Twitter: @rubenq          #NYXPO
Facebook Ads
        •Timeline Page

        •Tab within your Timeline Page

        •Application

        •Specific post – text, photo, link, video

        •External URL

        •“Sponsored Stories”

Twitter: @rubenq            #NYXPO
Facebook Ads – Paid Media




Twitter: @rubenq   #NYXPO
Testing Creative




Twitter: @rubenq         #NYXPO
Facebook Ads                      Think About External
                                                         Opportunities
                                                        Surrounding the
                                                             Brand




             12 segments/schools altogether were targeted.
         Cost per Lead reduced close to 30% compared to broad
                        campaign by segmenting


Twitter: @rubenq               #NYXPO
Facebook Ads




                               CPC Went as Low
                               as 13 Cents, avg




Twitter: @rubenq      #NYXPO
Facebook Insights




Twitter: @rubenq     #NYXPO
Facebook Insights
         Best Content Post Types




                                            Best Time of Day to Post




Twitter: @rubenq                   #NYXPO
Applications & App Providers




          @rubenq
Twitter: @rubenq    @pathinteractive
                       #NYXPO          #w2e
Thank You!

   Presentation and ask additional questions on our wall at

                   facebook.com/pathinteractive
             Connect/Subscribe @ Facebook.com/rubenquinones


                   @rubenq


         linkedin.com/in/rubenquinones


         rquinones@pathinteractive


Twitter: @rubenq             #NYXPO

More Related Content

Similar to NYXPO May 2nd, 2012

Nurturing Tactics - Emmecon
Nurturing Tactics - EmmeconNurturing Tactics - Emmecon
Nurturing Tactics - EmmeconRuben Quinones
 
Fb marketing-Diagnosing your Facebook Marketing Performance
Fb marketing-Diagnosing your Facebook Marketing PerformanceFb marketing-Diagnosing your Facebook Marketing Performance
Fb marketing-Diagnosing your Facebook Marketing PerformanceRuben Quinones
 
Social Media Brazil 2011
Social Media Brazil 2011Social Media Brazil 2011
Social Media Brazil 2011Ruben Quinones
 
Cracking the Facebook Feed web 2.0 2011
Cracking the Facebook Feed web 2.0 2011Cracking the Facebook Feed web 2.0 2011
Cracking the Facebook Feed web 2.0 2011Ruben Quinones
 
Cisco partner - 4-2011
Cisco partner - 4-2011Cisco partner - 4-2011
Cisco partner - 4-2011Ruben Quinones
 
New york technology 02-07-13
New york technology   02-07-13New york technology   02-07-13
New york technology 02-07-13Ruben Quinones
 
Developing a Content Marketing Strategy
Developing a Content Marketing StrategyDeveloping a Content Marketing Strategy
Developing a Content Marketing StrategyKatie Roberts
 
Bite-Sized Social Webcast: Engaging and Converting Your Twitter Followers
Bite-Sized Social Webcast: Engaging and Converting Your Twitter FollowersBite-Sized Social Webcast: Engaging and Converting Your Twitter Followers
Bite-Sized Social Webcast: Engaging and Converting Your Twitter FollowersOfferpop
 
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social MediaHow To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social MediaCA Nimsoft
 
Is Your Content Resonating? How to Build Connections With Content
Is Your Content Resonating? How to  Build Connections With ContentIs Your Content Resonating? How to  Build Connections With Content
Is Your Content Resonating? How to Build Connections With ContentUberflip
 
Building Buzz on Twitter and getting ReTweeted
Building Buzz on Twitter and getting ReTweetedBuilding Buzz on Twitter and getting ReTweeted
Building Buzz on Twitter and getting ReTweetedPatrick McKeown
 
Winning Webinar Strategies for Growing Your Small Business
Winning Webinar Strategies for Growing Your Small BusinessWinning Webinar Strategies for Growing Your Small Business
Winning Webinar Strategies for Growing Your Small BusinessAnyMeeting, Inc.
 
How To Stand Out In The News Feed With Social Video Marketing
How To Stand Out In The News Feed With Social Video MarketingHow To Stand Out In The News Feed With Social Video Marketing
How To Stand Out In The News Feed With Social Video MarketingHanapin Marketing
 
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank ScoresFacebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank ScoresSnapApp
 
Pub 355 Online Marketing Tools
Pub 355 Online Marketing ToolsPub 355 Online Marketing Tools
Pub 355 Online Marketing Toolssomisguided
 
Social Media Marketing B2B & B2C
Social Media Marketing B2B & B2CSocial Media Marketing B2B & B2C
Social Media Marketing B2B & B2C610 Digital, LLC
 
NPIN's In the Know: Twitter for Public Health Webcast 2013
NPIN's In the Know: Twitter for Public Health Webcast 2013NPIN's In the Know: Twitter for Public Health Webcast 2013
NPIN's In the Know: Twitter for Public Health Webcast 2013CDC NPIN
 
How to Conquer the Content ROI Conundrum
How to Conquer the Content ROI ConundrumHow to Conquer the Content ROI Conundrum
How to Conquer the Content ROI ConundrumUberflip
 

Similar to NYXPO May 2nd, 2012 (20)

Web2x sf4fanpage
Web2x sf4fanpageWeb2x sf4fanpage
Web2x sf4fanpage
 
Nurturing Tactics - Emmecon
Nurturing Tactics - EmmeconNurturing Tactics - Emmecon
Nurturing Tactics - Emmecon
 
Fb marketing-Diagnosing your Facebook Marketing Performance
Fb marketing-Diagnosing your Facebook Marketing PerformanceFb marketing-Diagnosing your Facebook Marketing Performance
Fb marketing-Diagnosing your Facebook Marketing Performance
 
Social Media Brazil 2011
Social Media Brazil 2011Social Media Brazil 2011
Social Media Brazil 2011
 
Cracking the Facebook Feed web 2.0 2011
Cracking the Facebook Feed web 2.0 2011Cracking the Facebook Feed web 2.0 2011
Cracking the Facebook Feed web 2.0 2011
 
Cisco partner - 4-2011
Cisco partner - 4-2011Cisco partner - 4-2011
Cisco partner - 4-2011
 
New york technology 02-07-13
New york technology   02-07-13New york technology   02-07-13
New york technology 02-07-13
 
Developing a Content Marketing Strategy
Developing a Content Marketing StrategyDeveloping a Content Marketing Strategy
Developing a Content Marketing Strategy
 
Bite-Sized Social Webcast: Engaging and Converting Your Twitter Followers
Bite-Sized Social Webcast: Engaging and Converting Your Twitter FollowersBite-Sized Social Webcast: Engaging and Converting Your Twitter Followers
Bite-Sized Social Webcast: Engaging and Converting Your Twitter Followers
 
How To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social MediaHow To Grow Business and Thrive with Social Media
How To Grow Business and Thrive with Social Media
 
Is Your Content Resonating? How to Build Connections With Content
Is Your Content Resonating? How to  Build Connections With ContentIs Your Content Resonating? How to  Build Connections With Content
Is Your Content Resonating? How to Build Connections With Content
 
Building Buzz on Twitter and getting ReTweeted
Building Buzz on Twitter and getting ReTweetedBuilding Buzz on Twitter and getting ReTweeted
Building Buzz on Twitter and getting ReTweeted
 
Winning Webinar Strategies for Growing Your Small Business
Winning Webinar Strategies for Growing Your Small BusinessWinning Webinar Strategies for Growing Your Small Business
Winning Webinar Strategies for Growing Your Small Business
 
How To Stand Out In The News Feed With Social Video Marketing
How To Stand Out In The News Feed With Social Video MarketingHow To Stand Out In The News Feed With Social Video Marketing
How To Stand Out In The News Feed With Social Video Marketing
 
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank ScoresFacebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
 
Pub 355 Online Marketing Tools
Pub 355 Online Marketing ToolsPub 355 Online Marketing Tools
Pub 355 Online Marketing Tools
 
Social Media Marketing B2B & B2C
Social Media Marketing B2B & B2CSocial Media Marketing B2B & B2C
Social Media Marketing B2B & B2C
 
NPIN's In the Know: Twitter for Public Health Webcast 2013
NPIN's In the Know: Twitter for Public Health Webcast 2013NPIN's In the Know: Twitter for Public Health Webcast 2013
NPIN's In the Know: Twitter for Public Health Webcast 2013
 
Social Media for SMEs, JCI London
Social Media for SMEs, JCI LondonSocial Media for SMEs, JCI London
Social Media for SMEs, JCI London
 
How to Conquer the Content ROI Conundrum
How to Conquer the Content ROI ConundrumHow to Conquer the Content ROI Conundrum
How to Conquer the Content ROI Conundrum
 

More from Ruben Quinones

Mobile First Marketing Strategies - Smash Conference
Mobile First Marketing Strategies  - Smash ConferenceMobile First Marketing Strategies  - Smash Conference
Mobile First Marketing Strategies - Smash ConferenceRuben Quinones
 
Demystifying SEO - How to Get On the First Page of Google
Demystifying SEO - How to Get On the First Page of GoogleDemystifying SEO - How to Get On the First Page of Google
Demystifying SEO - How to Get On the First Page of GoogleRuben Quinones
 
Demystifying SEO - Brooklyn Trade Show
Demystifying SEO - Brooklyn Trade ShowDemystifying SEO - Brooklyn Trade Show
Demystifying SEO - Brooklyn Trade ShowRuben Quinones
 
Advanced Social Media Considerations - Summit in the Snow 2014 WSIA
Advanced Social Media Considerations - Summit in the Snow 2014 WSIAAdvanced Social Media Considerations - Summit in the Snow 2014 WSIA
Advanced Social Media Considerations - Summit in the Snow 2014 WSIARuben Quinones
 
Evaluating Social Media - Beyond "Liking" and Tweeting
Evaluating Social Media - Beyond "Liking" and TweetingEvaluating Social Media - Beyond "Liking" and Tweeting
Evaluating Social Media - Beyond "Liking" and TweetingRuben Quinones
 
Search and social leadership forum final
Search and social leadership forum finalSearch and social leadership forum final
Search and social leadership forum finalRuben Quinones
 
Powering Your Email Marketing
Powering Your Email MarketingPowering Your Email Marketing
Powering Your Email MarketingRuben Quinones
 
New York Technology Council 10-12
New York Technology Council  10-12New York Technology Council  10-12
New York Technology Council 10-12Ruben Quinones
 
NY Enterprise Conference 7-12
NY Enterprise Conference  7-12NY Enterprise Conference  7-12
NY Enterprise Conference 7-12Ruben Quinones
 
Search Engine Strategies
Search Engine StrategiesSearch Engine Strategies
Search Engine StrategiesRuben Quinones
 
Video marketing 10 6-10
Video marketing 10 6-10Video marketing 10 6-10
Video marketing 10 6-10Ruben Quinones
 
Web 2 0 presentation - #w2e, w2e
Web 2 0 presentation - #w2e, w2eWeb 2 0 presentation - #w2e, w2e
Web 2 0 presentation - #w2e, w2eRuben Quinones
 
I have a profile, now what 4 27-2010
I have a profile, now what 4 27-2010I have a profile, now what 4 27-2010
I have a profile, now what 4 27-2010Ruben Quinones
 
I Have A Profile, Now What?
I Have A Profile, Now What?I Have A Profile, Now What?
I Have A Profile, Now What?Ruben Quinones
 

More from Ruben Quinones (14)

Mobile First Marketing Strategies - Smash Conference
Mobile First Marketing Strategies  - Smash ConferenceMobile First Marketing Strategies  - Smash Conference
Mobile First Marketing Strategies - Smash Conference
 
Demystifying SEO - How to Get On the First Page of Google
Demystifying SEO - How to Get On the First Page of GoogleDemystifying SEO - How to Get On the First Page of Google
Demystifying SEO - How to Get On the First Page of Google
 
Demystifying SEO - Brooklyn Trade Show
Demystifying SEO - Brooklyn Trade ShowDemystifying SEO - Brooklyn Trade Show
Demystifying SEO - Brooklyn Trade Show
 
Advanced Social Media Considerations - Summit in the Snow 2014 WSIA
Advanced Social Media Considerations - Summit in the Snow 2014 WSIAAdvanced Social Media Considerations - Summit in the Snow 2014 WSIA
Advanced Social Media Considerations - Summit in the Snow 2014 WSIA
 
Evaluating Social Media - Beyond "Liking" and Tweeting
Evaluating Social Media - Beyond "Liking" and TweetingEvaluating Social Media - Beyond "Liking" and Tweeting
Evaluating Social Media - Beyond "Liking" and Tweeting
 
Search and social leadership forum final
Search and social leadership forum finalSearch and social leadership forum final
Search and social leadership forum final
 
Powering Your Email Marketing
Powering Your Email MarketingPowering Your Email Marketing
Powering Your Email Marketing
 
New York Technology Council 10-12
New York Technology Council  10-12New York Technology Council  10-12
New York Technology Council 10-12
 
NY Enterprise Conference 7-12
NY Enterprise Conference  7-12NY Enterprise Conference  7-12
NY Enterprise Conference 7-12
 
Search Engine Strategies
Search Engine StrategiesSearch Engine Strategies
Search Engine Strategies
 
Video marketing 10 6-10
Video marketing 10 6-10Video marketing 10 6-10
Video marketing 10 6-10
 
Web 2 0 presentation - #w2e, w2e
Web 2 0 presentation - #w2e, w2eWeb 2 0 presentation - #w2e, w2e
Web 2 0 presentation - #w2e, w2e
 
I have a profile, now what 4 27-2010
I have a profile, now what 4 27-2010I have a profile, now what 4 27-2010
I have a profile, now what 4 27-2010
 
I Have A Profile, Now What?
I Have A Profile, Now What?I Have A Profile, Now What?
I Have A Profile, Now What?
 

Recently uploaded

How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 

Recently uploaded (20)

How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 

NYXPO May 2nd, 2012

  • 1. May 2 nd , 2012 • Jacob Javits Center Twitter: @rubenq Twitter: @rubenq #NYXPO
  • 2. Who We Are •Strategic Online Marketing Approach •SEO, Social Media, Pay-Per-Click and Display Ad management •Industry leading technology for managing, optimizing & tracking search based campaigns Some Brands We Have Worked With Twitter: @rubenq #NYXPO
  • 3. Some Reasons Why Businesses Fail on Facebook •Assuming Facebook is a purely a direct response vehicle •Underestimate investment of time •Don’t produce, or don’t produce enough content to fuel their page •Failure to synergize all existing media outlets Twitter: @rubenq #NYXPO
  • 4. Lead Funnel – Search Vs. Social Awareness Favorabilit y Consideration Intent to Purchase Purchase Twitter: @rubenq #NYXPO
  • 5. Intent Vs. Propensity VSVS @rubenq Twitter: @rubenq @pathinteractive #NYXPO #w2e
  • 6. Share of Time of Facebook Twitter: @rubenq #NYXPO
  • 7. Percentage of Fans Who See Your Post Twitter: @rubenq #NYXPO
  • 8. Facebook’s Algorithm Object Edge Twitter: @rubenq #NYXPO
  • 9. Facebook’s Algorithm .Weight Likes, Comments, Shares, Tags, etc Recency Affinity Twitter: @rubenq #NYXPO
  • 10. “Likes Are Not Sustainable” Twitter: @rubenq #NYXPO
  • 12. How Do You Engage on Facebook? Educational Entertaining Exclusive Twitter: @rubenq #NYXPO
  • 14. Timeline – Critical Points Cover Photo – First Impression of the brand, what is appropriate Milestones – Tells the story of your brand, ie. birth of the brand/business, achievements, rebrands, etc. - Tab Structure – The Facebook navigation, what are the 4 most important features that need to be communicated to your fan base? Current – What is current and relevant to your fans today relevant to the brand. Highlight – Getting a lot of engagement of your post? Make it stand out more. Twitter: @rubenq #NYXPO
  • 15. Timeline Cover Photos First Impression of the brand, what is appropriate? Twitter: @rubenq #NYXPO
  • 16. Timeline Milestones Tells the story of your brand, ie. brand/business founded, achievements, rebrands, etc. Twitter: @rubenq #NYXPO
  • 17. Timeline Tab Structure The Facebook navigation, what are the 4 most important features that need to be communicated to your fan base? Web Site Feel Twitter: @rubenq #NYXPO
  • 18. Highlights / “Pinning” Getting a lot of engagement of your post? Make it stand out more. Twitter: @rubenq #NYXPO
  • 19. Acquisition Tactics Gated Content – Make users like your content Contests – Tells the story of your brand, ie. birth of the brand/business, achievements, rebrands, etc. - Causes – Actions on your page donate to charity Cross Promotion – Are there other pages that you can partner up with? Twitter: @rubenq #NYXPO
  • 20. Acquisition Tactics – Insights to Consider Twitter: @rubenq #NYXPO
  • 21. Acquisition Tactics – Contests – Like Gated Must Like to Gain Access Twitter: @rubenq #NYXPO
  • 22. Acquisition Tactics – Contests 3 “Tags” on this post Facebook enabled comments on blog YouTube Video embedded on Facebook page Twitter: @rubenq #NYXPO
  • 23. Acquisition Tactics – Contests Started posting about our promotion organically Soon others started posting Twitter: @rubenq #NYXPO
  • 24. Acquisition Tactics – Contests Twitter: @rubenq #NYXPO
  • 25. Acquisition Tactics – Contests Twitter: @rubenq #NYXPO
  • 26. Acquisition Tactics – Contests Facebook Referring Traffic – All Organic • Over 800 Video Views, 522 new likes • Overall traffic to the site grew 40% for the month • Highest conversion rate of any referring or organic traffic – 3.74% Twitter: @rubenq #NYXPO
  • 27. Nuturing Tactics Relevant Posts– What is relevant to your geography, demographics, and ad targeting? Exclusive Promotions – What can you offer your loyal fan base? Highlighting Fans– Engagement tool that highlights your fan base and develops “Brand Advocates”. Relevancy – Make sure that you check off “Recent Posts by Others” in the admin tool. Access – Turn on translation if applicable, allow users to tag, post, and send a direct message to your page. Are you responsive to comments and conversation? Twitter: @rubenq #NYXPO
  • 28. Nuturing Tactics – Insights to Consider Twitter: @rubenq #NYXPO
  • 29. Nuturing Tactics – Shining The Light on Your Fans Twitter: @rubenq #NYXPO
  • 30. Nuturing Tactics – Shining The Light on Your Fans Twitter: @rubenq #NYXPO
  • 31. Nuturing Tactics – Promotions Twitter: @rubenq #NYXPO
  • 32. Nuturing Tactics – Relevancy Oops Twitter: @rubenq #NYXPO
  • 33. Nuturing Tactics – Relevancy Twitter: @rubenq #NYXPO
  • 34. Nuturing Tactics - Access Same Thread – Continuing The Conversation Twitter: @rubenq #NYXPO
  • 35. Nuturing Tactics - Access Manage your access in the admin tool Consider checking these options, they influence Edgerank Twitter: @rubenq #NYXPO
  • 37. Facebook Ads •Interest Based Targeting •Age Targeting / Gender Targeting •Workplace Targeting •Geographic Targeting •CPC - (cost per click) and CPM (cost per thousand impressions) based Twitter: @rubenq #NYXPO
  • 38. Facebook Ads •Timeline Page •Tab within your Timeline Page •Application •Specific post – text, photo, link, video •External URL •“Sponsored Stories” Twitter: @rubenq #NYXPO
  • 39. Facebook Ads – Paid Media Twitter: @rubenq #NYXPO
  • 41. Facebook Ads Think About External Opportunities Surrounding the Brand 12 segments/schools altogether were targeted. Cost per Lead reduced close to 30% compared to broad campaign by segmenting Twitter: @rubenq #NYXPO
  • 42. Facebook Ads CPC Went as Low as 13 Cents, avg Twitter: @rubenq #NYXPO
  • 44. Facebook Insights Best Content Post Types Best Time of Day to Post Twitter: @rubenq #NYXPO
  • 45. Applications & App Providers @rubenq Twitter: @rubenq @pathinteractive #NYXPO #w2e
  • 46. Thank You! Presentation and ask additional questions on our wall at facebook.com/pathinteractive Connect/Subscribe @ Facebook.com/rubenquinones @rubenq linkedin.com/in/rubenquinones rquinones@pathinteractive Twitter: @rubenq #NYXPO