2. Inno for innovation &
Centive for incentive
• Leader in prize-based open innovation website.
• 2001 by the venture capital arm of pharmaceutical giant Eli Lilly
• Massachussets, USA
• Companies-seeker wanting to solve a R&D problem and thousands of
solvers, a web community of scientists, engineeers, professionnals and
entrepreneurs worlwide (about 180 000) can find themselves on this
online marketplace.
If one solver succed in, he will receive a financial award (5000 to 1 000
000 $) depending on the problem (challenge in the website).
• Total Challenges Posted: 897
Total Solution Submissions: 14,690
Total Award Dollars Posted: $22.1 million
Total Dollars Awarded: $4.42 million
Average Success Rate: 45%
Total employees: 32
Innocentive.com

3. Customers and Partners
Innovative Not-For-Profit
Government Entities
Corporations Organisation
pharmaceutical Rockefeller Foundation
technological GlobalGiving
The Oil Spill Recovery
biological
Institute
chemistry Prize4life
business ...
industrial
...

4. Suppliers
PhDs Inventors
Experts in Computing, business...
engineers
Scientists
Owners
Spencer Trask Ventures, Inc
Lilly Ventures & Omidyar Network
Dwayne Spradling President & CEO

5. Solutions for
Partners
Customers Suppliers Roskefeller
Owners
Seeker Solver Fondation, Nature
Publishing...
R&D Problems Recognition Com & Ad Recruitment
Time Problems Distance workplace Research Risks
Recruitment Finding a mission, a job Progress Investors trust
Choice of the
Financial costs & risks Time ROI
challenge
Productivity costs PI declaration Financial
Expertise Finance
Assets

6. Revenue Sources From
Partnership and
Customers Solvers
Sponsorship
Companies-seekers pays
between 60 - 100 % of Subscriptions
the award
Posting of the problems
2000$ each
Consultancy services &
resources

7. Competitors
• Open Innovation
Exchange
• enables companies to
post development
challenges and an http://www.tekscout.com/
associated reward for
solving their challenges in
the following areas of
science and engineering.

8. Competitors
• NineSigma is an Open Innovation
service provider in the world.
Founded in 2000, NineSigma has
been offering open innovation
solutions long before it was an
accepted management practice. It
continues to evolve its services http://www.ninesigma.com/
and organization to ensure that
organizations will be prepared to
move to the next level of open
innovation capability, regardless of
where they are today.

9. MODEL
• This model is unique to • In Biotech, Darren
the web. Carroll: « There are in
the worId more than one
• Crowdsourcing can be million of PhD in Biology,
& Chemistry but neither
strong thanks to the
gathering of thousands or company or university
millions of internet users. can make work more
than 1% of this talent
base(..)Biotech, Vol.1, n°4,
novembre 2002.

10. Scaleable, Sustainable?
Scaleable Sustainable
other topics lower costs
other seekers less time
other solvers earning money
other external services economic context
ex:HR, Sales... lesson

11. If I own this business, I would
To increase users & To expand revenue To create a growth
customers sources model
prospect also develop all
PhDs, experts, retired develop web-site and
departments of a
people experts, innovative blog advertisement
SME’s company: HR, Sales
have partnerships with increase users &
universities customers
create my own affiliate
add some topics
program with web-site
partners research