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How to sell tickets everywhere
                   through one system

                                         Smart commerce solutions
                                          for parks and attractions



© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
RTP’s 5-stage guest lifecycle




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Research and plan



                 Research and planning occurs
                before and during visitors’ arrival
                                RTP helps connect your business to
                                   visitors to grow attendance




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Research and plan
                                                                       Award-winning
                                                  At home              website design




                                                                       Search engine
                                                                       marketing


                                                  On the go


                                                                       Web 2.0 tools




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Purchase



               After evaluating their options,
            visitors enter the purchasing phase
           RTP’s commerce engine offers sales and promotions
           across multiple channels to increase initial purchases




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Ticket and pass sales

                                                       Buy online      Call center/
                                                       Print at home   Group sales




                                                        Kiosks         Ticket window




                                                                       Retail outlets/
                                                       Mobile
                                                                       third-party
                                                                       sellers




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Anticipate



                    After purchasing, and before
               arriving, visitors anticipate their trip to
                               your park

          RTP helps you upsell by keeping connected to visitors




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Anticipate




             Event calendars                                Targeted email   Weather   Social media
                                                              campaigns      reports    marketing




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Experience


                   After anticipating, visitors arrive
                   fully engaged and tuned in to all
                         your park has to offer
         RTP’s commerce engine automates access and purchases
            efficiently with cashless payments to increase yield




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Optimize




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Optimize




                                                                       Experience!




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Automate access control
                                Visitor point of view




                          OR                                OR

                                                                        OPTIONAL
                                                                       BIOMETRICS




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Access control
                                Business point-of-view




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Access control




                                          OPTIONAL
                                         BIOMETRICS




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Activity scheduling: groups




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Resource management
                                Visitor point of view




                               “I am planning a
                               birthday party at                       “We need a picnic
                             FunLand on Saturday                        area, lunch and
                                 at 10:00 A.M.”                         birthday cake.”




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Resource management
                                Business point of view


                                                                       Picnic area




                                                                       Staffing
                                                                       resources




                                                                       Food and
                                                                       beverage




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Allow visitors the flexibility to make
        purchases online, on location and on-demand

              Deliver a more active and engaging experience




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Retail and inventory
                                Visitor point of view

                                                                       “I want to buy a
                                                                       T-shirt from the
                                                                        gift shop and I
                                                                       want to pay for it
                                                                       with a gift card.”




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Retail and inventory
                                Business point of view

                                                                       Area-wide charge
                                                                       and gift cards
                                                  At home


                                                                       Inventory by
                                                                       location

                                                  On-site

                                                                       Analytics




                                                  Mobile               Purchase order
                                                                       management




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Food and beverage
                                Visitor point of view


                                              “I want to buy two
                                               hamburgers and
                                              pay for it with my
                                                pass. Hold the
                                                   onions.”




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Food and beverage
                                Business point of view

                                                                       Area-wide charge
                                                                       and gift cards
                                                         Multiple
                                                         locations

                                                                       Order
                                                                       management




                                                                       Modifiers




                                                                       Gratuities




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Reflect



            After experiencing your park, visitors
             reflect and share their experiences

              RTP’s commerce engine has a single customer
               manager providing insight to promote loyalty




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Reflect




                             Loyalty                                   Targeted e-mail   Social media
                            programs                                     campaigns        marketing




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Mobile Solutions
                        Ticketing and passes, cashless
                      payments, access control and on-site
                                   marketing


© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Mobile solutions




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
RTP|REALX




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
RTP|REALX




                                                                       EXPLORING



© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
RTP|REALX




                                                      CREATING MEMORIES



© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
RTP|REALX




                                                                       GEOTAGGING




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
RTP|REALX




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Mobile solutions




                           Enterprise Integration                       Stand-alone
                           with RTP|ONE                                mobile solutions




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Social loyalty



                                                                       Web 2.0 tools


                          SOCIAL
                        NETWORKING

                                                                       Photo sharing




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Social loyalty



                                                                       Badges



                      GAMIFICATION




                                                                       Leaderboards




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
Social loyalty

                                                                       Mobile coupons




                      SOCIAL VALUE
                                                                       Loyalty
                                                                       programs




                                                                       Promotions




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
MAX your software
                                            implementation

                    A proven implementation approach that
                  adapts learnings and best business practices
                     from more than 100 global customers



© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
MAX is an integrated, proven solution

                  Instead of endless choices
                    …validate what fits your business

                  Instead of focus on common
                   business practices
                    …spend time on what makes you unique


                  Instead of casting your
                   solution in concrete
                    …grow and flex your solution
                    tomorrow




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
MAX Managed Services


        Flexible post go-live support
              Assistance as you need
               it after go live
                        On-demand application
                         requests
                        Managed care
                        Training
                        Packaged offerings




© 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.

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How parks and attractions can sell tickets everywhere through one system

  • 1. How to sell tickets everywhere through one system Smart commerce solutions for parks and attractions © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 2. RTP’s 5-stage guest lifecycle © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 3. Research and plan Research and planning occurs before and during visitors’ arrival RTP helps connect your business to visitors to grow attendance © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 4. Research and plan Award-winning At home website design Search engine marketing On the go Web 2.0 tools © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 5. Purchase After evaluating their options, visitors enter the purchasing phase RTP’s commerce engine offers sales and promotions across multiple channels to increase initial purchases © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 6. Ticket and pass sales Buy online Call center/ Print at home Group sales Kiosks Ticket window Retail outlets/ Mobile third-party sellers © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 7. Anticipate After purchasing, and before arriving, visitors anticipate their trip to your park RTP helps you upsell by keeping connected to visitors © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 8. Anticipate Event calendars Targeted email Weather Social media campaigns reports marketing © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 9. Experience After anticipating, visitors arrive fully engaged and tuned in to all your park has to offer RTP’s commerce engine automates access and purchases efficiently with cashless payments to increase yield © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 10. Optimize © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 11. Optimize Experience! © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 12. Automate access control Visitor point of view OR OR OPTIONAL BIOMETRICS © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 13. Access control Business point-of-view © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 14. Access control OPTIONAL BIOMETRICS © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 15. Activity scheduling: groups © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 16. Resource management Visitor point of view “I am planning a birthday party at “We need a picnic FunLand on Saturday area, lunch and at 10:00 A.M.” birthday cake.” © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 17. Resource management Business point of view Picnic area Staffing resources Food and beverage © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 18. Allow visitors the flexibility to make purchases online, on location and on-demand Deliver a more active and engaging experience © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 19. Retail and inventory Visitor point of view “I want to buy a T-shirt from the gift shop and I want to pay for it with a gift card.” © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 20. Retail and inventory Business point of view Area-wide charge and gift cards At home Inventory by location On-site Analytics Mobile Purchase order management © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 21. Food and beverage Visitor point of view “I want to buy two hamburgers and pay for it with my pass. Hold the onions.” © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 22. Food and beverage Business point of view Area-wide charge and gift cards Multiple locations Order management Modifiers Gratuities © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 23. Reflect After experiencing your park, visitors reflect and share their experiences RTP’s commerce engine has a single customer manager providing insight to promote loyalty © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 24. Reflect Loyalty Targeted e-mail Social media programs campaigns marketing © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 25. Mobile Solutions Ticketing and passes, cashless payments, access control and on-site marketing © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 26. Mobile solutions © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 27. RTP|REALX © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 28. RTP|REALX EXPLORING © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 29. RTP|REALX CREATING MEMORIES © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 30. RTP|REALX GEOTAGGING © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 31. RTP|REALX © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 32. Mobile solutions Enterprise Integration Stand-alone with RTP|ONE mobile solutions © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 33. Social loyalty Web 2.0 tools SOCIAL NETWORKING Photo sharing © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 34. Social loyalty Badges GAMIFICATION Leaderboards © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 35. Social loyalty Mobile coupons SOCIAL VALUE Loyalty programs Promotions © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 36. MAX your software implementation A proven implementation approach that adapts learnings and best business practices from more than 100 global customers © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 37. MAX is an integrated, proven solution  Instead of endless choices …validate what fits your business  Instead of focus on common business practices …spend time on what makes you unique  Instead of casting your solution in concrete …grow and flex your solution tomorrow © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.
  • 38. MAX Managed Services Flexible post go-live support  Assistance as you need it after go live  On-demand application requests  Managed care  Training  Packaged offerings © 2012 RTP and Active Network. All rights reserved and CONFIDENTIAL.

Editor's Notes

  1. MAX is more than a preconfigured best practices solution. MAX is an approach or unique method to implementing RTP software. MAX is a solution that is adaptable to meet your specific needs. MAX is comprehensive knowledge transfer of the solution to your end users. MAX a post go-live support offering called “Managed Services” that includes options on how RTP software is managed after you go live.
  2. All systems will require some level of maintenance after go live. You will be asked to add users, change prices, or add new capabilities. RTP offers customers Managed Services. Managed Services is remote assistance for you after you go live, as you need it. We can assist with Seasonal start-up, staffing supplementation, on-demand requests like adding new users or changing prices. Managed Services is not required, but is a flexible support offering that provides customers a choice on how their system is managed.