Custom presentation for the April 2014 meeting of the National Tropical Weather Conference @hurricanecon. http://www.hurricanecenterlive.com/ Cool Infographics covering the most effective uses of data visualization and infographics for delivering a message. Online infographics are used for marketing purposes and are the most visible and recognized category of infographics. However, businesses are also using infographics to visualize budgets, marketing strategies, business plans, sales presentations, Board Meeting presentations, annual reports, consumer research statistics and as visual explanations of their products and services to customers. Major topics included: - The Science of Infographics - Online Marketing Infographics - Internal Confidential Infographics - Data Visualization Design Tips - Software applications and website design tools - Weather Visualizations for the public audience

1. #coolinfo
#hurricanecon
Cool
Infographics
APRIL 11, 2014

2. Randy Krum
President, InfoNewt
@rtkrum

3. Coolinfographics.com/
hurricanecon

4. Intro to Infographics

5. 174 Newspapers/Day
Dr. Martin Hilbert, USC, 2007
Up from 40 in 1986

6. TB
Petabyte

7. 20 PB/Day
50 PB

8. Facebook
Data Warehouse
250 PB

9. 1990 1999 2008 2017
25,000
50,000
75,000
100,000
125,000
Global Internet Traffic Growth
(Petabytes/Month)
Over 100,000
Petabytes/Month
in 2016
CiscoVisual Networking Index, 2013
2014

10. Image by Will Lion, 2008

11. bingiton.com

12. 80% of the brain is dedicated to
visual processing
University of Rochester, 2004

13. The human brain is a
pattern recognition machine

14. NASA needs humans...
planetfour.org
...to analyze Mars

15. Picture Superiority Effect
European Journal of Cognitive Psychology 18(6), 2006
10% 65%
Text or Audio Only Text + Picture
Memory retention after 3 days

16. Advertising Understands

18. What is an infographic?

19. DataVisualizations

20. Infographics
Tell
Stories

21. 3-Part Story Format
Introduction/Foundation
Call-To-Action/Conclusion
Ah-Ha!
The Main Event

22. Introduction
Conclusion
Ah-Ha!
The Main Event
www.rothira.com/tower-of-beer

23. Visualizing data compares
multiple values and puts
the information into
CONTEXT

24. There are approximately
2,405,518,376
global Internet users
InternetWorldStats.com
June 30, 2012
Big fonts are NOT data visualizations!

25. 2012
2,405,518,376
Global Internet Users
You can’t visualize a
number by itself

26. There are approximately
2,405,518,376
global Internet users
InternetWorldStats.com
June 30, 2012
Approximately
7,157,504,906
total people on Earth
US Census Bureau (USCB)
April 2014

27. There are approximately
2,405,518,376
global Internet users
InternetWorldStats.com
June 30, 2012
Approximately
317,808,917
total people in the U.S.
US Census Bureau (USCB)
April 2014

28. The
5-Second
Rule
Quick <5sec
Long >5min

29. Key
Message
What is the ONE
thing you want your
audience to
remember?
“Google makes money
from advertising!”

30. Tall
Format

31. bit.ly/PtorFg

32. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Search term =
“Infographic”

33. Intro to Infographics
Marketing Infographics

35. Popular,
Interesting,
Related
Topics

36. Share
Data
About
Yourself

37. Infographic
PR

38. Share
Internal
Data

39. Online Lifespan
How long will your
infographic content
remain relevant?

40. Royal Wedding
= One Week

41. BP Oil Spill
= One Month

42. deathandtaxesposter.com Jess Bachman, 2012
= OneYear

43. = One Month...EveryYear
www.frightcatalog.com/halloween-history/

44. = Many years winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing

45. SEO
Infographics and

46. Web spiders
can’t see your
infographic
Text
Meta-Data
Alt Text

47. The Goal:
Quality, High Ranking Links
Mashable

48. Facebook,Twitter & Pinterest
DON’T COUNT

49. Relevance
Popular Content
Unrelated to site

50. Intro to Infographics
Marketing Infographics
Internal Infographics

51. Financial
Data

52. Sales
Data

53. Social Media Strategy

54. Complex Connections

55. Quantitative Data

56. Qualitative
Data

57. Annual
Reports

58. Corporate
Sustainability
Report

59. Intro to Infographics
Marketing Infographics
Internal InfographicsDesign Tips

60. #1 Be Accurate
1X
9X
1X
3X
Area = 0.79in2
Diameter = 1in
Area = 0.785in2
Diameter = 1in
Area = 7.07in2
Diameter = 3in
Area = 2.355in2
Diameter = 1.73in
WRONG
CORRECT

64. #2
Be
Focused

65. #3 Be Transparent

66. #4 Be Attractive
theconversationprism.com

68. #5 BeVaried

69. #6 Clear Footnotes
Include URL to the original infographic
http://company.com/infographic
© creative
commons
copyright OR

70. Intro to Infographics
Marketing Infographics
Internal InfographicsDesign Tips
Infographic Tools

72. Don’t Use the Templates!
0"
5"
10"
15"
20"
25"
30"
35"
1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02"
Title&
Series"1"
Series"2"

73. Clean up your charts
32# 32#
28#
12#
15#
12# 12# 12#
21#
28#
Jan# Feb# Mar# Apr# May#
2002 Store Openings

74. Design With Objects

75. Excel Conditional Formatting

76. Excel Conditional Formatting

77. Vector Graphics
OmniGraffleAdobe Illustrator
Visio PowerPoint Inkscape

78. Image Editing
Adobe Photoshop Pixelmator
AcornGIMP

79. The Noun Project
thenounproject.com

80. Wordle.net

81. chartle.net

85. Coolinfographics.com/Tools

86. Intro to Infographics
Marketing Infographics
Internal InfographicsDesign Tips
Infographic Tools
Visualizing Weather

87. Hurricane
Infographics

88. DataVisualization
Discovery vs. Communication

89. Wind Maps
hint.fm/wind/
August 29, 2012 - Hurricane Isaac
FernandaViégas, Google DataVisualization Group

90. flic.kr/p/eqdtMyIDV Solutions

91. Historical Hurricane Tracks
www.csc.noaa.gov/hurricanes/#

92. Forecast.io

93. bit.ly/coolinfogroup

94. coolinfographics.com/book

95. Contact
infonewt.com
randy@infonewt.com
coolinfographics.com
@rtkrum