El crecimiento de proveedores en diferentes categorías de tecnologías para marketing en una mega infografía

1. Marketing Technology Landscape
January 2015INFRA-­‐
STRUCTURE
by
Sco1
Brinker
@chiefmartec
h1p://chiefmartec.com
MARKETING
EXPERIENCES
MARKETING
OPERATIONS
INTERNET
BACKBONE
PLATFORMS
CRM
MarkeIng
AutomaIon/Campaign
&
Lead
Mgmt
Web
Content/Experience
Management
E-­‐commerce
PlaQorm/Suite
MIDDLE-­‐
WARE
IdenIty
Cloud
IntegraIon/ESBs
APIs
Tag
Management
InteracIve
Content
Sales
Enablement
CreaIve
&
Design
Dashboards/VisualizaIon
Performance
&
A1ribuIon
BI,
CI
&
Data
Science
Web
&
Mobile
AnalyIcs
Data
Management
PlaQorms/Customer
Data
PlaQorms
Channel/Local
Mktg
Team
&
Project
Mgmt
Audience
&
Market
Data
Call
AnalyIcs/Management
Asset
&
Resource
Mgmt
Vendor
Data/Analysis
SEO
PersonalizaIon
&
Chat
TesIng
&
OpImizaIon
Customer
Experience/VoC
Loyalty/Referral/GamificaIon
Events
&
Webinars
Social
Media
MarkeIng
Influencer
MarkeIng
Email
MarkeIng
Video
MarkeIng
&
Ads
CommuniIes
&
Reviews
Display
&
NaIve
Ads
Search
&
Social
Ads
Mobile
MarkeIng
Databases
&
Big
Data
Cloud/IaaS/PaaS
Mobile
App
Dev
&
MarkeIng
Web
Dev
MarkeIng
Environment
Content
MarkeIng