Namrata 7 Plumeria Drive Pimpri Chinchwad Pune Brochure.pdf
The 12 Buyer Motivations
1. The 12 Buyer Motivations For Realtors
By Richard Smith
Recent studies of buyers have discovered the following 12 primary reasons for
purchasing a new property. Your job is to discover and satisfy the 3 that are most
important.
When you can identify the main 3 for that client, they are putty in your hands.
This is true for lenders and Realtors.
1. COMFORT: A state of ease & satisfaction
2. CONVENIENTLY: Saves or simplifies
3. ENTERTAINMENT: Pleasure or amusement for needs & wants of guests
4. SECURITY: Freedom from danger, anxiety, doubt
5. PRESTIGE: Influence from success or rank
6. RECREATION: A means of enjoyable relaxation
7. VALUE: To make money
8. ECONOMY: To save money
9. HEALTH: Freedom from disease or ailment
10. PRIVACY: Freedom from intrusion of others
11. AESTHETICS: Beauty in nature & surroundings
12. SAFETY: Safe from risk of injury, danger or loss
Richard Smith, of www.swfagentsunfairadvantage.blogspot.com, is a nationally
recognized expert specializing in helping realtors build their business. You can contact
him at 281.994.4240 or at richard@therichardsmithteam.com.