2. What we will discuss:
• What is Homes for Heroes?
• Who Benefits?
• Who is a Hero?
• How do you help?
• How to Market?
• Additional Strategies
• …Ninja Marketing Strategies

3. The Mission
To provide extraordinary savings
to local heroes by giving real
rebates and real discounts to the
heroes that sacrifice and serve to
make our community and our
country a better place

4. The Story
The Program was created in
response to the tragic events of
September 11, 2001 as a way to
honor the sacrifices of the men
and women
who serve our country.
It is a way to say “Thank You” for
those that have given so much

5. Our Heroes
Educators
Healthcare
Workers
6
1
Military
(Active & Retired)
5
First
Responders
2
4
3
Police
Officers
Fire Fighters

6. The
Savings
25% of Realtor’s Gross Commissions
For Buyers and Sellers
Discounted Lending Fees with HFH Lenders
Lower Title Closing Fees (where allowed by law)
Other Real Estate Related Discounts (differ by
Realtor)
Discounts through local Friends of Heroes

7. This Program Is Unlike Other Hero Programs:
• No Forms!
• No Red Tape!
• No Fine Print!
• No Hidden Fees!
• No Mandatory Areas To Buy!
• No Catch!!
• …it is a Win/Win

8. A total of
$841,363
$841,363

9. Dollars
Real estate
Sold In 2012
Of hero
115.9
Million

10. to date
Total
$2,153,657
Hero
Savings

11. What do the Savings Look Like?
Example: (Typical) savings on the purchase
of a $250,000 Home:
HFH Realtor Rebate
HFH Lender Discount
Title Company Discount
$1875.00
500.00
100.00

12. Marketing:
•
•
•
•
•
•
•
•
Market the name “Homes for Heroes”
On Site Visits
Online Ads
Craigslist/Facebook
Business to Business (Friends of Heroes)
Testimonial Pages, Web Pages, Opt In
New Heroes/H4H Marketing
Real Estate Agents Affiliates… “partners”

13. Marketing: On Site Visits

14. Marketing: On Site Visits

15. Marketing: Craigslist

16. Marketing: Craigslist

17. Marketing: Craigslist

18. Marketing: Craigslist

19. Marketing: Craigslist

20. Marketing: FaceBook Ads

21. Marketing: FaceBook Ads

22. Marketing: FaceBook Ads

23. Marketing: Business to Business (Friends of
Heroes)

24. Marketing: Business to Business (Friends of
Heroes)

25. Marketing: Business to Business (Friends of
Heroes)

26. Marketing: Business to Business (Friends of
Heroes)

27. Marketing: Business to Business (Friends of
Heroes)

28. Marketing: Business to Business (Friends of
Heroes)

29. Marketing: Testimonial Pages, Web
Pages, Opt In

30. Marketing: Testimonial Pages, Web
Pages, Opt In

31. Homes For Heroes Marketing and
Leads

32. What You Do
•
•
•
•
•
•
Become an affiliate
Monthly fee to market as Homes for Heroes
Your area/ zip code
ROI Is it worth it?
Helping is Number 1
Do you have MWS?

33. Thank you