27. the foundation sold 55 million bracelets in 2005, says www.livestrong.org “ Rubber bracelets are today's version of bumper stickers, buttons, ribbons or flags” http://www.sunjournal.com/story/271282-3/bsection/Livestrong_bracelets_began_healthy_trend/
28. Adopter categories ‘ Innovators ’ Early adopters Mass adopters Late adopters Laggards