Based on Berkun's as well as many other books, this is a brief introduction to some misconceptions about innovation. Presentación en el curso de Innovación del ITESM campus Querétaro

1. THE MYTHS OF INNOVATION

6. Gutenberg and the Impact of Printing Stephan Fussel, Ashgate Publishing 2005 “ Incunabula period” “ In May 1451 the papal legate Nicholas of Cues, known as Cusanus, took part in the fourteenth general chapter of the Benedictines in Mainz, which dealt with the adoption of monastic reforms, and which also looked into the resources of monastic libraries and their central importance for the monastic community.”

10. John Warnock and Charles Geschke created Adobe based on PostScript, which they created at Xerox “ There were three or four things coming together at exactly the right time: There was the graphical user interface from Apple on a low-cost machine. There was Canon first low-cost laser printer. There was our development of PostScript, and there was Paul Brainerd putting together Aldus PageMaker” http://www.crn.com/crn/special/supplement/816/816p49_hof.jhtml

14. Wernher von Braun led the effort to design and build the Apollo 11

16. “ The best way to have a good idea is to have a lot of ideas.” Linus Pauling (two Nobel Prizes) “ Good ideas are common - what's uncommon are people who'll work hard enough to bring them about” “ The difference between a success and a failure is not abilities or ideas, but the courage to bet, to take a calculated risk, and to act”

18. 1903: a stunt by amateurs or a revolutionary technological breakthrough? Took them six years to sell the idea And 30 years for the commercial aviation industry to begin Check all the consequences of aviation at: http://aerofiles.com/chrono.html

19. Before acceptance: “WHAT IS THIS?” After acceptance: “IT’S SO OBVIOUS!”

21. “ If you build a better mousetrap, the world will beat a path to your door” yet more than 4,000 patents exist, how many successful products? “ The good is the enemy of the best” -Voltaire

22. Robertson screw: maximizes torque from the driver because the force is delivered from 4 surfaces and won’t slip. In Canada is the standard screw Mozilla Firefox web browser blocks websites from trying to install spyware, has a very good built in popup blocker, introduced tabbed browsing, has many useful extensions,

24. “ If I had 20 days to solve a problem, I would take 19 days to define it” Albert Einstein